Social media can be seen as an evolution or a revolution for different practices, depending on the point of view. It changes the way we live, the way we work, the way we are connected to someone. All this (r)evolution affects the daily life. During the session, Helene Debaisieux, with a master degree in ethics, will try to bring an ethical connection to this topic and to spark off debates, questions and discussions like for instance: What is a possible definition of lobbying? Are social media also a (r)evolution for lobbying? Is this a factor of change? Do the lobbyists act different? Will the use of social media lead the lobbyists to become more transparent? And how about ethics? For more info, feel free to read the following blogpost "Social Media Ethics and Transparency": http://bit.ly/eAamzR

1. Community animation
Twitter opportunities
Case Study mobile app
Monitoring Social media
Geo-localization
Innovative mash-ups
Scrum : tips & tricks
Career mgt 2.0
Basecamp
Webwriting
DYNAMIC INSOURCING
FRIDAY SESSIONS
Today’s session
Debaisieux Hélène
Presenting
“Social Media and
Transparency
New Ways of Lobbying ?

2. T h e s t a r t i n g p o i n t :
S o c i a l M e d i a = C h a n g e ?
• Another life?
• Another work?
• Another practice?
• Another Lobbying?
• Wind of change?
•Motivator of
change?
• Accelerator of
change?

3. Definitions

4. The Era of Transparency

5. The Era of Transparency

6. What is a lobbyist?
? NETWORK
PERSUASION
LEGITIMITY
INTEREST
SUBJECTIVITY
BIA
POWER
HETEROGENEITY
HOMOGENEITY
PUBLIC SPACE
REACHING ACTION

7. Transparency in Lobbying?

8. In Social Media, where are the lobbyists?
Caroline de Cocq’s blogs
Who’s Lobbying?

9. And about Social Media ?

10. New Ways of Networking?
• Relationship
• Reality
• Obscurity
• Connection
• Virtuality
• Enlightenment

11. New Ways of Communication?
• Company
control
• 1 to 1
• 1 Message
• 0/1 Channel
• Difficulty of
control
• Message (s)
• Channel (s)
• Medium

12. New Ways of Legitimity?
• Auto Mgmt
• More control
• Stakeholders
• Reputation
• Non-immediacy
• Individuality
• Civil Society
• Shareholders
• Less control
• Expectations
• Image Mgmt

13. New Ways of Public Space?
• Boundaries
• Private versus
Public
• Rapid
• Fuziness
• Private / Public
• Fast & Furious

14. What does not change?
• Relationship
• No equity in
freedom of
speech
• Real contact first
• Unchanged
power struggle
• No 2.0 revolution
• Same fondations
• Same lobbying

15. Example : Iran
• False Flag
• Only accelator
• Not a trigger
• Tweets from
US
• Phone first
• « Revolution will
not be televised
but twittered »
• Censure
• Except Twitter
• // Moldavie
Revolution 2.0 ?

16. Example : BP
• Powerfull
Word of Mouth
• BP ridiculized
• Use of official
channels
• Unofficial
channels
• @BP_America
versus
@BPGlobalPR

17. How to use Social Media for Lobbying?
• Publicity
• Monitoring
• Tracking
• Diffusion
• Convene a crowd
• Connect
differently
• Raise the public
opinion
• Transparency
• Honesty
• Respect
• Clarity
• Good judgement

18. Example: Friends of glass

19. T h e s t a r t i n g p o i n t :
S o c i a l M e d i a = C h a n g e ?
• Medium of change
• Same mechanisms
• Same rules
• Same principles
• Accelerator
• Multiplicator
• Related to the
ethics trend

20. Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood is your New Media
Consulting partner, providing
expertise, knowledge and
consulting services for Web,
Mobile, Interactive Television
and emerging channels.
Slides will up be there
Pic’s will be here
Summaryover here
Andtweets down here