Small- and Medium-Sized Businesses Generate Significant Results with Social Media

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Clement Communications

From the 2010 Social Tech Conference in San Jose, California. Presented by Kim Terca of Clement Communications.

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Small- and Medium-Sized Businesses Generate Significant Results with Social Media Kim Terca Clement Communications SocialTech, San Jose October 26, 2010

Growth of Social Media #1 online activity Americans spend 22.7% of Internet time on social networking (up from 15.8% in 2009) Nielsen research, Aug. 2010

Twitter for Business Drive web traffic Promote news and collateral Foster media relationships Interact with customers/community Contests, promotions

Facebook 85% of social networking Share news, photos, and videos Beware contests and promotions

Geolocation Best for physical locations Rewards for Check-ins, Mayors LCD screen to welcome Check-ins

Content Sharing Slashdot, Digg, Stumbleupon, Del.icio.us, YCombinator, Reddit, LinkShare LinkedIn Discussions Drive traffic to blogs, news, or website

Case Study: Dental Practice Blog and free e-book #1 search result “Boston cosmetic dentist” Grew from $150k to $1 million annually

Corporate Journalism Intel Free Press OpenLogic’s WAZI Linux Foundation’s Linux.com

Case Study: Linux Foundation“Fake LinusTorvalds” campaign

Results 25,000+ video views LinuxCon Attendance 620 people registered (155% over goal) 25 countries represented Twitter 10% increase in followers 1,500+ #linuxcon tweets

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Small- and Medium-Sized Businesses Generate Significant Results with Social Media

1. Small- and Medium-Sized Businesses Generate Significant Results with Social Media Kim Terca Clement Communications SocialTech, San Jose October 26, 2010

2. Growth of Social Media #1 online activity Americans spend 22.7% of Internet time on social networking (up from 15.8% in 2009) Nielsen research, Aug. 2010

3. Which platform(s) to use?

4. Twitter for Business Drive web traffic Promote news and collateral Foster media relationships Interact with customers/community Contests, promotions

5. Facebook 85% of social networking Share news, photos, and videos Beware contests and promotions

6. Geolocation Best for physical locations Rewards for Check-ins, Mayors LCD screen to welcome Check-ins

9. Content Sharing Slashdot, Digg, Stumbleupon, Del.icio.us, YCombinator, Reddit, LinkShare LinkedIn Discussions Drive traffic to blogs, news, or website

10. Blogging

11. Case Study: Dental Practice Blog and free e-book #1 search result “Boston cosmetic dentist” Grew from $150k to $1 million annually

12. Corporate Journalism Intel Free Press OpenLogic’s WAZI Linux Foundation’s Linux.com

13. Video Contests

14. Case Study: Linux Foundation“Fake LinusTorvalds” campaign

15.

16. 101 "Comments”

17. 724 fans gained(12% increase)

18. Results 25,000+ video views LinuxCon Attendance 620 people registered (155% over goal) 25 countries represented Twitter 10% increase in followers 1,500+ #linuxcon tweets

19. Traditional Media and Blogger Coverage Articles and Blogs worldwide: 756 Potential viewership: 177,247,555

20. Thank you! Kim Terca Senior Account Manager, Clement Communications kterca@gmail.com Mobile: 617-909-1620 Twitter: @kimterca

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