1. COMMUNICATION
•Comes from the word “communis”, means to
share.
•Is the activity of conveying information
through the exchange of thoughts or
information as y speech, visuals, signals,
writing or behavior.
•a process by which information is exchanged
between individuals through a common
system of symbols, signs, or behavior
•Is the flow or exchange of information within
people or group of people.

2. Process of Communication
 The first party who sends the information is
called the sender and the second party who
receives the information, decodes the
information and accordingly responds is called
the receiver or the recipient.
Sender ------------------ Receiver
Information
* It is of utmost importance not only to
communicate but also effectively communicate.

3. Samples of Communication

4. HUMAN COMMUNICATION
 Language learning normally occurs most
intensively during human childhood. Most of
the thousands of human languages used
pattern of sounds gestures for symbol which
enable communication with others around
them.

5. 2 Types of Communication:
 - VERBAL COMMUNICATION
 - NON-VERBAL COMMUNICATION

6. ORAL COMMUNICATION
- the sender shares his/her thoughts in the form
of words
- a type of communication where the information
flows through verbal medium like
speeches,presentation,discussions and aspects
of Interpersonal communication
- the tone of the speaker, the pitch and the quality
of words play a crucial role
- an individual must understand the importance
of words and how to put them across.

7. NON-VERBAL COMMUNICATION:
 Describes the process of conveying meaning in the
form of non-word messages.
 Any communication made between two people
without words and simply through facial movements,
gestures or hand movements
 a speechless communication where content is not put
into words but simply expressed through expressions
 Study shows that 63-93% of communication is non-
verbal.

8. Example of non-verbal
 CHRONEMICS

9. HAPTIC COMUNICATION

10. GESTURE

11. BODY LANGUAGE

12. FACIAL EXPRESSION

13. Visual communication
 the recipient receives information from
signboards, displays, hoardings, banners, maps
etc.
 Vision plays a very important role in visual
communication and it depends on the recipient
how to interpret the message.
 examples of visual communication includes:
* the sign board of Mc Donald’s or KFC
indicates eating joints
* the sign board of “No Parking Zone”
communicates to the individuals that any
vehicle must not be parked in the vicinity

14. MANIPULATIVE
COMMUNICATIONS
 These are intentional and unintentional ways
of manipulating words, gestures, etc. “to get
what we want”, by demeaning, discounting,
attacking or ignoring of respectful interaction.

15. EFFECTIVE COMMUNICATION
 This occurs when a desire effect is the result of
intentional or unintentional information
sharing. The message is not distorted during
the communication process.

16. BARRIES TO EFFECT
COMMUNICATION
 Physical barrier
 System design
 Attitudinal barrier
 Ambiguity of words
 Individual linguistic ability
 Physiological barriers
 Presentation of information

17. COMMUNICATION NOISE
 Environmental noise
 Physiological-impairment noise
 Semantic noise
 Syntactical noise
 Organizational noise
 Cultural noise
 Psychological noise