From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting. For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.

1. Supercharge Your Recruitment Efforts
Through Social Media
Presented December 1, 2011 to:
www.clearedgemarketing.com

2. Agenda
Have questions during the webinar?
No problem! Submit them via Twitter –
use hashtag #tsawebinar in your tweet!
• Introductions
• Social Media Definition
• How to Use Social Media for Recruiting
• Getting Started
• Case Studies
• Advanced Social Media Tactics
• Resources
• Q&A

3. About ClearEdge Marketing
• Founded in 2006, ClearEdge is an award-winning marketing
firm headquartered in Chicago, IL
• Clients are global IT professional services, software and
staffing firms
• Operates on a unique and flexible outsourced marketing
model
• Team of strategic and tactical marketing professionals with
experience managing global marketing operations from small
start-ups to mid-sized firms and large, publicly traded
companies
“I have managed multi-million dollar companies, worked
with marketing departments and agencies of all sizes, and I
have never experienced such talent in one group.”
— Robert Miano, CEO, Harvey Nash USA
Contributing Sponsor

4. Today’s Speakers
Leslie Vickrey Michelle Krier
• In addition to being the founder, visionary and strategist, • As a creative and strategic thinker, Michelle drives
Leslie supports all ClearEdge project managers and clients to develop brand awareness and implement
strategic accounts appropriate marketing activities in support of business
• Committed to personal service, she meets with clients to goals
identify marketing opportunities that will generate the • An early adopter of the latest technology tools and
best return social media applications, ensuring success in every
• For the past 16 years, has managed marketing project
operations and provided consulting services for • Formerly at Pinstripe, an industry-leading RPO firm,
companies such as Spherion, McDonalds, TAC where she developed global talent attraction strategies,
Worldwide, TechServe Alliance, Harvey Nash, CARA combining social media with traditional recruitment
Corp, Consultis and Technisource marketing efforts for companies such as RJ Reynolds,
Eastman Kodak, Comcast and Agilent Technologies

5. Social Media Definition
• Social media is media for social interaction, using
highly accessible and scalable communication
techniques
• Social media is the use of Web-based and mobile
technologies to turn communication into interactive
dialogue
Source: Wikipedia

6. Using Social Media for Recruiting
• Recruiting: The act of seeking out and engaging (someone)
for work or service
+
• Social media is the use of Web-based and mobile
technologies to turn communication into interactive dialogue

7. Using Social Media for Recruiting

8. Using Social Media for Recruiting

9. Using Social Media for Recruiting

10. Using Social Media for Recruiting

11. Just How Old Are Your Recruiting Methods?
How ROBUST is your Recruitment Strategy?
Make sure you’ve got the basics covered well!

12. Integrated Recruitment Program

13. Poll Question #1

14. Reasons to Incorporate Social Media in Your Recruiting Efforts
• Connect with candidates where and when they are available
• Develop a dialogue with candidates
• Be seen as an innovative, progressive employer
• Promote your employment brand
• Open additional sources for candidate leads and hires
• One in every six minutes online is spent on social networking
sites
• By 2014, social networking services will replace email as the
primary vehicle for interpersonal communications for 20% of
business users
(Source: Gartner)

15. So Now What?

16. Online Reputation Assessment
• What is being said about your company in the online space,
specifically as an employer?

17. Candidate Experience
• How easy/hard is it for someone to apply for your jobs?
• Is your career page buried on your organization’s website?
• When was the last time you reviewed your job board listings
(content and graphics?)
• When was the last time you visited your company’s Facebook
fan page or LinkedIn company profile?
• Do you follow your organization’s tweets?
• When was the last time you applied for a job at your
organization?
Via your career site?
Via a job posting on a job board?
Via a social media posting?
• Do you survey your new hires about the hiring process? What
about the people you didn’t hire?

18. Getting Started
POST Methodology
• People
• Objectives
• Strategy
• Tools

19. People
• Who are you trying to attract/hire?

20. Objectives
• What do you hope to accomplish through social
recruiting?
 Decrease RMP spend?
 Establish a robust candidate pipeline?
 Get referrals?
 Promote your employment brand?

21. Strategy
• Should be part of the overall Recruitment Marketing Plan –
consider tracking results in the same way to help measure ROI
(resumes, interviews, submits, placements)
• Assess internal support for resources and budget
• How will you know it’s successful?
• How will you track social recruiting activities vs. other
“traditional” recruiting methods?
• Is the cost/benefit analysis acceptable?
• What’s your social media policy?
• Remember TechServe Alliance just rolled out a new social
media policy for members to use!

22. Tools
• LAST piece of the puzzle – NOT first!

24. Ask Yourself …
• Who are my top 3 competitors and what are they doing on
social media?
• What social media profiles currently exist for my
organization? (i.e., your Facebook company page, Twitter
handle, LinkedIn group, etc.)
• What are my organization’s top 3 goals for social media?
(brand building, sales generation, recruiting, etc. or not sure)
• How does my organization currently manage social media?
(one person or a team of people or no one/not very organized)
• What has worked and what hasn’t worked to date?
• Does my organization have a social media strategy? (Hint:
Check with marketing!)

25. Perform an Audit
TIP: At a glance,
determine how your
organization stacks up
against the competition.

26. TEKsystems Facebook:
• 3,465 likes
• Custom fan-gate tab inviting visitors to like
page and job search functionality
• Job posts being pulled from RSS feed via app
Twitter:
• 1,161 followers; 14,687 tweets
• Tweets vary—jobs available, info of interest to
job seekers, business and IT industry info, etc.
LinkedIn:
• 17,931 followers
• Tweets and press releases auto-synched to
company page
• Services section completely filled out
• 35 groups—most separated by geo-location,
biggest one is generic with 4,920 members
YouTube:
• 9 videos
• Type of videos include (most targeted at
candidates): Overview of TEKsystems IT
Solutions; Meet Bob, a Project Manager;
TEKsystems understands your career goals;
Prioritize your career goals; Job opportunity
and support at TEKsystems

27. Sapphire Technologies Facebook:
• 684 likes
• Places page is linked to main page (Places
feature going away in next few days)
• Job search tab
• Frequently updated with fun employees info,
career resources info for candidates, job
postings, general career info/tips targeted at
job seekers
Twitter:
• 337 followers; 489 tweets
• Background image cross-referencing other
social profiles and contact info
• Tweets vary—jobs available, info of interest to
job seekers, business and IT industry info, etc.
LinkedIn:
• 2,308 followers
• 644 group members in main open group, total
of 6 groups mostly geo-targeted
• Open group posts range from recruiters
offering tips, to industry news, to candidates
looking for work, to industry articles
YouTube:
• Channel with one video titled ‘Sapphire
Technologies - Salary Advisor’

28. UnitedHealth Group
Facebook:
• 3,473 likes
• Posts daily about recruiter chat sessions, healthy
living, job fairs, hiring information, job search
tips, etc.
• A lot of Wall interaction, several posts and
comments by fans
• Job search tab
• A lot of employee photos, two videos targeted at
candidates
Twitter:
• 2,922 followers; 1,362 tweets
• Tweets range from having a good hair day, to
career advice, to promotion of recruiter chats, to
healthy living content
LinkedIn:
• 22,020 followers, with custom Careers page
• 20 groups, most geo-targeted; biggest is
UnitedHealth Group Career Network group with
9,108 members
YouTube:
• Custom channel with 54 uploads, ranging from
healthy living, to careers, to healthy relationships

30. Poll Question #2

31. Tools: LinkedIn
• 220 million people on LinkedIn
• World’s largest online resume database
This allows you to
see up to 3rd level
connections without
a LinkedIn Recruiter
profile

32. Tools: LinkedIn
TIP: Narrow
your search
for potential
candidates
by company,
relationship,
industry and
more!

33. Tools: LinkedIn

34. Tools: LinkedIn
TIP: Post jobs
to your group,
if you have
one.

35. Tools: LinkedIn
• Join groups! TIP: Join groups
• Can join up to 50 groups that contain
• Post jobs to groups as appropriate people you are
• Some groups prohibit recruiters trying to target
from joining (i.e., mechanical
engineers, tax
professionals,
etc.)

36. Sample Groups from IT Recruiter LinkedIn Profiles

37. Tools: LinkedIn
Current Search Parameters
Geography: Greater Chicago Area
Job Function: IT
Seniority: Manager
Can filter further by company, group,
gender, age

38. Poll Question #3

39. Tools: Twitter
What to tweet:
• Open jobs/positions (Ex: Looking for senior #sales rep for
#technology firm. Apply at (include shortened link) TIP: Ask people to RT
• Upcoming job or career fairs you are hosting and/or attending your job tweets (but
periodically, not all the
• News – press releases, new product announcements, awards, new
time)
hires, etc.
• Community involvement activities
• Job tips (resume and interview tips, interesting articles, etc.)

40. Tools: Twitter
TIP: Search
Twitter for
potential
candidates
(search.twitter.co
m) using
keywords,
phrases, etc.

41. Tools: Twitter
Use hashtags appropriately:
• Use pound/number sign (#) in front of a
keyword or phrase (ex: #jobs, #engineer)
• Job seekers search Twitter using specific
hashtags – makes your tweets searchable
even to those who aren’t following you
• Hashtags are also used for events such as
Twitter chats (ex: #hirefriday, #jobhuntchat)
Check the Twitter chat schedule:
https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiw
cnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE#gid=143

42. Tools: Twitter
Additional Twitter-based tools

43. Poll Question #4

44. Tools: Facebook
Why Facebook for recruiting?
Potentialpark (online recruiting research lab) findings:
1. It allows for better engagement
2. It’s where young professionals/recent graduates are
3. It’s FREE!
4. Larger network of users (800 million worldwide as
compared to LinkedIn at 120 million worldwide)
5. More open (think premium accounts on LinkedIn)
6. Easy career site integration (“Like” button and feeds)
7. Branding opportunities

45. Tools: Facebook
TIP: Share
more than
just jobs
on your
company
Facebook
page!

46. Tools: Facebook

47. Tools: Facebook

48. Bullhorn Reach

49. Don’t forget:
It’s not just about
posting/tweeting/sharing jobs!

50. Putting it All Together

51. Putting it All Together

52. Putting it All Together

53. Advanced Tactics
QR Codes
Online Contests & Games
Facebook Ads
Blogs
Mobile
Talent Landing Pages
Video

54. QR Codes

55. Online Contests & Games
Google Code Jam
• Annual global online software code writing
contest
• Has attracted as many as 7,500 people
• Top 25 invited to Mountain View, CA to compete
for $$ prize as well as chance to work for
Google
• Great recruiting tool, great PR opportunities

56. Blogs

57. Facebook Ads

58. Mobile
• Encourage job seekers to opt-in
and keep them up to date on open
positions with periodic text
messages

59. Video
• Create an engaging way to communicate
your company’s culture OR showcase a
certain position

60. Talent Landing Pages
• Create a centralized hub to engage
prospective candidates around a specific
position or job family
• Using your current brand and content,
expose your specific opportunities to the
search engines continuously, helping you
raise and maintain your search rankings

61. Resources
Articles:
http://technology.inc.com/2011/07/27/8-tips-for-recruiting-using-social-media/
http://mashable.com/2011/08/28/social-media-recruiting-infographic/
http://www.blogging4jobs.com/social-media/36-6-million-job-seekers-find-work-with-social-media
LinkedIn:
http://humanresources.about.com/od/recruiting/a/recruit_linked.htm
Facebook:
http://www.openforum.com/idea-hub/topics/managing/article/how-to-use-facebook-to-recruit-employees
Twitter:
http://www.inc.com/guides/2010/05/using-twitter-for-recruiting.html
http://www.booleanblackbelt.com/2010/02/twitter-101-for-recruiters/

62. Questions?

63. Leslie Vickrey
President & Founder
(312) 731-3149
lvickrey@clearedgemarketing.com
T: @lvickrey
Michelle Krier
VP, Marketing & Digital Services
(414) 617-3103
mkrier@clearedgemarketing.com
T: @michellekrier