Why outdoor matters on Valentine's Day? Discover the reasons why you should consider OOH advertising to connect with your Valentine's consumers.

1. Sources: Clear Channel Marketing
OOH audience
are Valentine’s consumers
And drives them
to your online store
Most popular Valentine’s gifts
They like to spend a lot
Especially men
OOH connects
with Valentine’s shoppers
Why OOH matters
@ VALENTINE’S DAY
Valentine’s & OOH: the p€rf€ct match
18% spends 50-75€
17% spends 75-100€
20% spends 100-150€
80%
of Belgians 18-50
exchange Valentine’s gifts
42% 18-34
research
online
34% 18-34
purchase
online
More & more last-minute
& expensive gifts
Men spend twice as much
as women
Influence your shopper
just before purchase