"How to Sell Electric Vehicles to Canadians," Cara Clairman, Plug n' Drive
•
0 gostou•1,724 visualizações
“Selling Electric Vehicles to Canadians” When it comes to EV barriers, Cara Clairman has heard it all: They’re too small, too unreliable, and might (shudder) run out of juice before you get where you’re going. In fact, her team has had literally thousands of interactions with would-be Canadian electric vehicle purchasers. What are the obstacles to EV adoption, both real and imagined? How might companies, advocates, and policy makers best address them? And where are Canada's EV hotspots, and why?
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a "How to Sell Electric Vehicles to Canadians," Cara Clairman, Plug n' Drive
Semelhante a "How to Sell Electric Vehicles to Canadians," Cara Clairman, Plug n' Drive (20)
Último
Último (20)
"How to Sell Electric Vehicles to Canadians," Cara Clairman, Plug n' Drive
- 1. May, 2014
- 2. Canada’s Transporta4on Industry Source: Statscan 21.8 million light duty vehicles 40 billion litres of gasoline/year 94 million tonnes of CO2/year 24% of Canada’s GHG emissions result from transportation industry
- 3. $2.46 $2.54 $2.71 $2.75 $3.26 $5.05 $5.46 $5.70 $8.32 $15.34 $16.50 $18.76 $19.26 $21.23 Chevrolet Spark EV Nissan LEAF smart fortwo Ford Focus EV Tesla Model S Chevrolet VOLT Toyota Plug-‐in Prius Ford C-‐Max and Fusion Energi Porsche Panamera S E-‐Hybrid Compact & Sta4on Wagon Subcompact & Midsize Mini Van & SUV Full Size Pickup Truck Cost to Drive per 100km Trip Source: NRCan Fuel Efficiency Data, 2013-‐2014 Assumes off-‐peak electricity ($0.14/kWh) & $1.30/L gasoline
- 4. 1.7 1.8 1.8 1.9 1.9 2.3 7.1 9.4 9.2 13.3 30.0 32.3 37.7 36.7 41.6 Chevrolet Spark EV Nissan LEAF Mitsubishi I-‐MiEV smart fortwo Ford Focus EV Tesla Model S Chevrolet VOLT Toyota Plug-‐in Prius Ford C-‐Max and Fusion Energi Porsche Panamera S E-‐Hybrid Compact & StaIon Wagon Subcompact & Midsize Mini Van & SUV Full Size Pickup Truck CO2 Emiced per 100km Trip Source: NRCan Fuel Efficiency Data, 2013-‐2014 Assumes 0.09684kg/kWh generated in Ontario & 2.35kg of CO2 emiced per litre of gasoline
- 5. 626 64 431 96 50 525 659 44 91 628 0 100 200 300 400 500 600 700 Saskatchewan Quebec Prince Edward Island Ontario Newfoundland New Brunswick Nova ScoIa Manitoba BriIsh Columbia Alberta CO2 emissions (g) per kilowac of electricity produced InformaIon based on 2012 Electricity Mixes, except Ontario which is based on 2013 data
- 6. Sustainability Winner ENVIRONMENT SOCIETY ECONOMY Electric Cars: • EVs emit up to 90% less CO2 than a gas car • Electricity is as much as 80% cheaper than gasoline • Electricity is Locally Made • Charge baZeries at night, taking advantage of surplus baseload electricity And don’t forget – Air polluIon costs Canada BILLIONS in health care and producIvity losses (CMA)
- 7. Plug’n Drive Formed in 2008 Independent NonProfit Since June, 2011 Mission: Accelerate the adoption of electric cars to advance their economic and environmental benefits. Board of Directors: David Collie - CEO, Electrical Safety Authority Dennis Edell - CEO, Rain 43 Len Griffiths - Partner, Bennett Jones LLP Jim Keech - CEO, Kingston Utilities Don MacKinnon - President, PWU Adele Malo – CEO, Malo Energy Consulting Gaetan Thomas – CEO, NB Power Carmine Marcello – CEO, Hydro One Networks Inc. Tom Mitchell – CEO, OPG Gerry Smallegange – CEO, Burlington Hydro Lawrence Zimmering – CEO, AutoCapital Canada Inc. TD Video
- 8. Home Infrastructure Public Infrastructure How We Help Educa4on Awareness
- 9. EV Days 2014 -‐Toronto (May 24) -‐Guelph (June 21) -‐Hamilton (July 27) -‐Vancouver (Oct 28)
- 10. 1000 2000 3000 4000 5000 6000 50 100 150 200 250 300 350 Total EV sales EV sales per month Canadian EV sales by Month
- 11. • Lack of knowledge, familiarity • Up front cost • Lack of availability – makes and models • Dealership model • Lack of infrastructure (chicken, or egg?) • Range • Legal • OEB – reselling electricity? • Municipal by-‐laws • New Homes • Condos Barriers to Adoption Incen4ves: California -‐ CAFÉ standards + incenIves -‐ extensive infrastructure Norway – incenIves and disincenIves -‐ HOV lanes -‐ parking -‐ large tax on gas cars
- 12. Today: 2020: Ontario 53.6 MW 364 MW Canada 139.9 MW 952 MW Storage Capacity of EV battery packs
- 13. Thank you! www.plugndrive.ca @PlugN_Drive