When Design Thinking becomes common language throughout the organization, it is nothing short of transformative!

1. Today, your business faces increased pressure from competition—
not only since customers have more choices, but because a
competitor can more quickly replicate a product, service or process
that your organization has created. Rapidly changing technology,
globalization and the vast availability of data have greatly impacted
the speed with which organizations must innovate.
Design Thinking is being adopted by the world’s most dynamic
companies as a way to help innovate more effectively, add economic
value to the business, and help solve some of the most pressing
problems—whatever the industry.
Design Thinking as a team or organization-wide strategy provides
a proven, repeatable, creative and collaborative problem-solving
methodology to reframe problems and generate more rapid,
empathetic and innovative products and services.
DESIGN THINKING
A Customer-Centric Process
for Rapid Innovation
Do you want a problem-solving solution that can:
• Stimulate and harness the kind of collaborative energy around new
ideas that’s missing in your organization?
• Produce ongoing solutions to the underlying problems that have
kept your business stagnant?
• Help your business survive and thrive?
The Design Thinking
process includes:
Involving key stakeholders when
conducting valuable research
Creating and testing ideas that put
the customer front and center in
the equation
Prototyping and revising your
assumptions regularly to validate
that the idea is viable
1-877-880-0264 • www.amaenterprise.org

2. “Innovation in today’s
environment means
reconciling the seemingly
irreconcilable!”
—Blade Kotelly, Senior Lecturer, MIT
Gordon Leadership Program
When Design Thinking becomes common language throughout
the organization, it is nothing short of transformative!
BENEFITS AND KEY PROGRAM ELEMENTS:
• Embrace design thinking to create a new competitive asset
• Convert ideas into customer value and market opportunity
• Sharpen creative thinking and critical analysis
• Create more progressive and practical solutions for real-world problems
• Balance real-world constraints with technical limitations and consumer
preferences
• Develop new ways to collaborate across all functions of the organization
• Use a 10-step, iterative and repeatable process to drive rapid innovation
Teams will work together, practicing each step of the design thinking
process, and move forward as each tool or method is introduced. Participants will prepare and deliver
a presentation to the group and collaborate on what action steps they have discovered and created.
AMA can include standard real world business scenarios; however, it’s suggested that we adapt or create
a scenario to address your company’s current challenges, enabling the group to walk away with tangible
ideas for immediate application.
Productive teamwork comes from recognizing strengths in yourself and others—
and combining them to drive innovation and solve complex problems.
LEARN MORE
about applying Design Thinking
to address your specific problems and unique needs.
1-877-880-0264 | www.amaenterprise.org