O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

January 2022- Sustainability’s Fourth Wave.pptx

January 2022- Sustainability’s Fourth Wave.pptx

Baixar para ler offline

January 2022- Sustainability's Fourth Wave

With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching. ​
 
Want to know more about how this article affect your business? Reach out to Dr Sand on Linked In - https://www.linkedin.com/in/clairekoelschsand
 
Want to keep learning from Dr. Sand? View more of her presentations and articles at https://www.packagingtechnologyandresearch.com/expertise.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/

January 2022- Sustainability's Fourth Wave

With 30 years of experience across the food science and packaging spectrum, Dr Claire Sand through her company, Packaging Technology & Research, offers clients solutions using Strategy, Technology, Consulting and Coaching. ​
 
Want to know more about how this article affect your business? Reach out to Dr Sand on Linked In - https://www.linkedin.com/in/clairekoelschsand
 
Want to keep learning from Dr. Sand? View more of her presentations and articles at https://www.packagingtechnologyandresearch.com/expertise.html
Dr. Claire Sand | Owner, Packaging Technology & Research, LLC; Adjunct Professor, Michigan State University; Columnist for Food Technology Magazine
http://www.packagingtechnologyandresearch.com/

Mais Conteúdo rRelacionado

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

January 2022- Sustainability’s Fourth Wave.pptx

  1. 1. Sustainability’s Fourth Wave January 2022 Connect with me at 612-807-5341 or claire@packagingtechnologyandresearch.com Dr Claire Sand’s article in IFT’s Food Technology Magazine
  2. 2. 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org FOOD TECHNOLOGY MAGAZINE | ARTICLE Sustainability’s Fourth Wave Peer to Peer | ISSUES & INSIGHTS Elizabeth Brewster January 1, 2022 Share + Sustainability maybe anoverusedbuzzwordnow, but its origins date to the transcendentalism of Ralph Waldo Emerson andHenryDavidThoreau in the 1830s, consideredthe first waveof sustainability. In the 1970s, the second waveof sustainability wascharacterized byRachel Carson’s groundbreaking book, SilentSpring, andOhio’s burning CuyahogaRiver, weather inversions, Earth Day, andthe creation of the U.S. Environmental Protection Agency(EPA). The third waveof sustainability in the 1990s sawtriple bottom line, corporate responsibility statements, and“people, profit, planet”become well-knownmantras. In the past five years, the fourth wavehasresulted in more countries andregions learning to ride the currents of sustainability, driven byboth negative andpositive motivation. On the positive side are food waste awarenessandcorporate shared values, initiatives byglobal retailers, brands, andpackaging suppliers, andthe translation of the United Nations Strategic DevelopmentGoals (UNSDGs) into a businessframework. On the negative side,however, are greenwashing,consumerconfusion, lack of Top https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 2/13
  3. 3. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 3/13 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org ethics in environmental claims, plastic bans, and competinglife cycle analyses(LCAs). FoodTechnology contributing editor Claire Sand recently sat down with Robert Lilienfeld, executive director of Sustainable PackagingResearch, Information, andNetworkingGroup (SPRING), to talk about howwecan explore anewfrontier of truly sustainable packaging. Both experienced the secondwaveof sustainability asyoungprofessionals andare deeplyinvolved in the current fourth wave. Lilienfeld works to achieve more sustainable packagingandto assist brands andpackaging companies in deriving multipronged science-based solutions that address collection andsorting challenges, as well asmaterial-basedsolutions to enable safe optimization, reuse, recycling, and degradation of packaging. Sand, whoowns PackagingTechnology andResearch LLCandis also aSPRING advisory boardmember, focuses on preventing food waste with optimizedpackaging science andvalue chain–basedsolutions. Here’s what these two experts hadto sayabout the timeliness of today’s sustainability wave, consumption trends, environmental scorecards, plastics, food waste,andmore. Sustainability in the Forefront Sand: Why are westill havingthe “more sustainable packaging” conversation after all these years? Lilienfeld: While youandI havebeen thinking about sustainability for 30-plus years, much of our society hasnot been doingso. It's hard for human beings to get concerned about something that doesn't affect them. We are concerned about issues that are close to usin several dimensions: physical distance, chronological immediacy,size andscope, andimpacton familyandfriends. Upuntil now, there hasn't been agoodreason for the average personto think about sustainability because it's such abig, vast problem, andit seemed so far away. Top
  4. 4. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 4/13 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org Well, it’s here. Andeveryone can participate in trying to domore with lessandget involvedand take responsibility. Most of the environmental issuesthat weface todayare baseduponwhat weas aspecies consume.If consumptionis ahuman driver, then weneedto makeit easier for people to consume less and/or consume differently. There are three keywaysto dothis: financial incentives, emotional signaling, andlegislative/regulatory controls. Sand: That makessense—linking these three issues is critical to driving meaningful change.In fact, we have seen this recently on the emotional front. As more people engage globally and learn how others interface with packaging and what solutions work, more will join the wave. We also see tremendousachievement driven by economics.For example,in 2018, I sawthe Yangtze —oneof the 10 rivers where90% of the ocean garbage is derived—littered with package andother waste.The sametype of economic incentive usedto build the stunning Three Gorges hydroelectric dam [on the Yangtze] canbeapplied to deter packaging waste being dumpedin the river. Economic incentives take manyforms. For example,recently, a client of mineembarkedon a more sustainablepackaginginitiative as ameansof retaining employees, after apoll showedthat employeeswanted to beassured the packagingin usewasas sustainableas possible. Fortunately, they employedafood system approach so that food waste wasminimized,andpackagingwasoptimized in tandem. Source Reduction Lilienfeld: Consumption is the primary driver of most of the environmental issuesthat weface today. If we're talking about the global climate, people say, well, our goal is to reduce carbon dioxide production. Well, that's not really our goal—that's a strategy. Our goal is to minimize the chancethat we will makeour climate uninhabitable for ourselves andother species. Top
  5. 5. 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org Andthen youstart looking at things like climate change.If wereduce the insatiableneedto consume things, then the amount of CO2 that gets produced willdecline,asopposedto havingto figure out what to dowith what we'vealready produced. Sand: This is critical. Consuming lessmeans optimizing packagingspecifically to prevent food waste.When this is done, our environmental footprint will decline per capita. If wejust focuson the package sustainability and spendenergy on this, weare missingthe point and have misguidedefforts in reducingthe environmental impactof our wholefood system. The focusshouldbe on preserving andprotecting resources. What I loveabout source reduction is that weusefewerchemicals of concern, andthe EPAestimates that source reduction eliminated up to 15 billion poundsof chemicals being usedfrom 1991 to 2016. You sawthis manyyears ago, Bob, andhighlighted it in your 1998 book, UseLessStuff. Boy, I lovethat title becauseit addresses both using less stuff anduselessstuff. Lilienfeld: I becameaproponent of the concept of source reduction because if less is used,there is less to collect, sort, recycle, reuse, degrade,landfill, incinerate, etc. So the late Bill Rathje from the University of Arizona, the world’s first garbologist, wrote the book with meto explain this. Sand: The messageis still true. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 4/13 “Consuming less means optimizing packaging specifically to prevent food waste. When this is done, our environmental footprint will decline.” - Claire Sand Top
  6. 6. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 6/13 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org Lilienfeld: This ties back to what it is that we're trying to accomplish.Our goal is not to recycle more, reuse, or degrade more. It is to reduce the environmental impact, andwecan dothis best by using less stuff. Environmental Scorecards Sand: Environmental scorecards for packaging— suchas the Walmart one developed in 2006—are increasingin popularityagain. Ideally,scorecards can be usedto guideindustrydecision-makers. Increasingly, wehave seen packagingsuppliers developing their own scorecards basedon nonpeer- reviewed LCAs.But now I wouldsaythere is an overabundanceof scorecards not entirely basedon facts. Lilienfeld: I wasveryinvolvedin the Walmart scorecard process. But I wasnot aproponent—I was anopponent. I gavethe keynote address at their sustainablepackagingmeeting where they introducedscorecards, andI saidthis is going to come back to haunt you. Leadership is about telling the truth! The problemwith that scorecard wasthat it focused on materials, recyclability, andrecycled content and not actually more sustainablepackaging. What I am afan of is accuracy.For example,if youwantto claim recyclability, youhave to get the APR [Association of Plastic Recyclers] to approveyour finished package for recycling. If youwantto claim compostability in the EuropeanUnion, youhaveto get Technischer Überwachungsvereincertified in Germany. In the USA, the Biodegradable Products Institute certifies compostability. Sand: Ah, the facts. That is what scorecards are supposedto assist with. OneI dolike is the section of the UP Scorecard that addresses an issue— chemicals of concern—that is ignored byother scorecards. Recent legal action is clarifying the facts for consumers andbrandownerstoo. For example,the plastic identification code developed in 1988 looks Top
  7. 7. 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org like a recycling symboleven though it is not, and California recently enacted a labeling lawthat mandates removal of the symbol.Andthere is also legal action against TerraCycle whichalleges that they deceivedconsumers into thinking that packages are recycled whenthey are sent to TerraCycle facilities. Lilienfeld: In manycases, usingscorecards plants a seed.They canget people to realize that they may haveto movein newdirections or be opento new directions. It takes awhile to actuallygrow the tree. For example,from Walmart, wenowhave Project Gigaton, designed to reduce carbon dioxide generation within the Walmart supplychain by2.2 trillion poundsannually. Disappearing Plastics Sand: Many consumershave astrong wishfor plastics to simplydisappear. Lilienfeld: I know.It is strange. If youstart from the perspective of what is it that plastic material delivers, it is anamazing material. For example, polyethylene(PE) has one of the highest strength- to-weight ratios of anymaterial in our universe. What this translates to in food packagingis that PE bagshold alot of stuff. Plus,PE wasawaste byproduct—anupcycledproduct from oil refining. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 7/13 “In many cases, using [environmental] scorecards plants a seed. They can get people to realize that they may have to move in new directions or be open to new directions.” - Robert Lilienfeld Top
  8. 8. 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org Sand: Material scienceadvancesin coatings, adhesives, inks in packagingare advancingthe efficacy of what plastics can do. BioderivedPE from arenewable resource andrecycling of flexible packaginghas a lower LCA than fossil-derived PE. Making the distinction betweenbioderived and biodegradable is paramount. Lilienfeld: Agreed!In theory, compostable or biodegradable packagingsoundsgreat. But the reality is it doesn't just break downandgo away. There are two types of composting—industrial composting andhome composting—andthe odds that apackage is going to breakdownandgo away in your homecomposter are almost nil. In order for the most popular biodegradable polymer,whichis PLA[polylactic acid], to break down,it hasto be in an environmentwherethe temperature is at least 131°F, andthat takes energy andis also not happeningin your backyard in Minnesota anytime soon. There are not alot of facilities around that will acceptbiodegradable polymers.On top of that, even amongstthose that doexist, alot of them don't wantPLA.They don't wantit becausefrankly, it is a contaminant or contains contaminants, andthe only reason they acceptit is because it's the cost of getting the food waste andyardtrimmings they do want. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 8/13 “In theory, compostable or biodegradable packaging sounds great. But the reality is it doesn’t just break down and go away.” - Robert Lilienfeld Top
  9. 9. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 9/13 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org Sand: Many people immediatelyassumethat more sustainablepackagingis compostable packaging. I find this very frustrating for manyreasons. First, compostingpackagingis just abovelandfilling on the EPApyramidandoften not the most sustainable option. Second, compostable packagingis not compatible with municipal solid waste compost facilities that handle only food scraps, andwe have limited capacity to handle compostable packaging. Third, the standardsmeasure alimited amount of byproductsandallow certification if the particle size is 2 mmor less. Andfourth, advocatesfor compostability cite packaging waste in oceansand on land,andthey donot address that it is likely that compostable packaging will degrade in an uncontrolled manner andcontaminate our water or soil. On this last point, PFAS [per- and polyfluoroalkylsubstances] wasnot measured by compostability standardsuntil two years ago. Lilienfeld: Oddly,a lot of people whosaythey're in favor of acircular economy wantcompostingof packaging, because [they mistakenly think] the packagingwill somehowdisappear into compost andwill rejuvenate the soil. Compostable packaging wasnever part of the soil. For example, the result of composting plastic is not compost—it's greenhouse gases.It’s water vapor, it’s carbon dioxide, andif it's an anaerobic process like in alandfill, the third gas is methane. If it's anaerobic process suchasin an industrial composter, the third gasis ammonia. Sand: Those are greenhousegases,so let meget this straight—a pieceof plastic will be put in an environmentwhereit breaks down.Andin the best of circumstances, this creates greenhouse gases. In the worst of circumstances, it creates greenhouse gasesandmicroplastics. It soundsasif composting often is not the most sustainableoption. FoodWaste and FoodAccess Sand: I becameinterested in food packagingin 1984 to usepackagingto prevent food waste andimprove food access. Awarenessis increasing: We just had the secondannual [virtual] FAO [Food and Top
  10. 10. 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org Agriculture Organization] International Day of Food LossWaste Awarenessin September. One point I madeat the event wasthat weneedto respect that manypeople have other things, such as feeding their children, to worry about rather than more sustainablepackaging. The keyis to provide goodpackage choices for them that allow them to take care of their other nutrient needs andnot really think about the packagingbeing the most sustainableor not. It just will be. This is atall order. But I dohope the conversation shifts to wheremore sustainable packagingis viewedas packagingthat protects resources, andits disposalandsourcing canbe taken for granted. Lilienfeld: The wholeunderlying mechanism of food production, starting with corn andthen corn being fedto cattle, significantly reduces the cost of getting that food on our plates. So weare spoiled. If weactually hadto paywhat it really costs to producefood, wewouldwaste alot lessbecause it wouldbe asignificantly bigger portion of our disposable income. Sand: We dosee less food waste with high-value items such as meat andfish. The bottom line is reducing the total impactwehaveon the planet versusblindlyfollowing one solution. For example, https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 10/13 “The key is to provide good package choices for [consumers] that allow them to take care of their other nutrient needs and not really think about the packaging being the most sustain-able or not. It just will be.” - Claire Sand Top
  11. 11. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 11/13 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org for food with high greenhouse gasimpacts, more sustainablepackagingmust focuson preventing that food waste. Smart brands andpackaging companies are usingpackagingjudiciously and respectfully to reduce food waste after retail, employing packagingthat is more sustainable and linking the UNSDGs. SpringingForward Sand: Moving forward, wein the industryneedto lead.Can you share details about the SPRING initiative andhowit will makean impact? Lilienfeld: SPRING stands for Sustainable Packaging, Research, Information, andNetworking Group, andthis is aconceptthat I started working on almost 10 years ago. SPRING provides transparent expertise andallows policymakers [and] business leaders, to makescience-based andbetter decisions on more sustainablepackaging. We have anadvisoryboard—of which I amproudto sayyou are a member—withsubject matter experts who have 25-plus years of expertise in aparticular field andpossess not just knowledge, but also compassion andfacilitation skills. We have the ability to take astep back andinstead of talking about whichis the best bioderivedpolymer,wedig deepinto the specificsof the best useof bioderived polymersto reduce greenhouse gasgeneration. One of our goalsis to helppeople understandthe incredible complexity associatedwith the development of sustainable packaging. Andmany times, sustainability is definedbycultural and political considerations,not just scientific ones. To helppeople understandthis complexity, SPRING hasdeveloped what I like to call the sustainable packagingdevelopment wheel(Figure 1 Top
  12. 12. 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org Sand: I think alot of scientists, myselfincluded,get so excited about anewmaterial, andit's so important to take astep back andfocuson the end goal—to achieve a more sustainablefood system. Lilienfeld: I agree. Andweneedto trust these scientists andour subject matter experts. Probably around 95% of consumersare never goingto bein a position to makeasmart decisionabout sustainable packaging, just asI amnever goingto bein a position to makea smart decisionabout what's the properwayto sustainably landscapemyyardin eastern Colorado. That is what experts do. It's more important that wein industryget back to the understandingthat expertise provides value that allowsusto live our lives andfeel reasonably comfortable that the big problems are being looked after bypeople whoare capableof makingthose decisions. SPRING provides this expertise so that newmaterials, ideas, andprocesses can be assessed rationally. Sand: Alot of youngpeople are passionate about the environment. Right now wehave agolden opportunity to harness the passionof the next Figure 1. Sustainable Packaging Development Wheel. Source: SPRING, 2021 https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 12/13 Top
  13. 13. 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org generation andthe experience of our generation. We just needto makethe right decisions. Lilienfeld: The packagingindustryhasalot to be proudof. We doneedto focuson the goal of truly reducing the environmental impactof packaging, andlet expertise beour guide. ABOUT THE AUTHOR Elizabeth Brewster is a freelance writer based in Evanston, Ill. (lib500@comcast.net). INNOVATION & INSIGHTS FOOD POLICY PACKAGING EQUIPMENT AND MATERIALS SUSTAINABILITY ENVIRONMENTAL IMPACT FOOD WASTE IN THIS ARTICLE Food Technology Articles ARTICLE | FOOD TECHNOLOGY MAGAZINE Feeding Pets Like People September 1, 2021 ARTICLE | FOOD TECHNOLOGY MAGAZINE IFT Podcasts PODCAST | SCIDISH Episode7: Microalgae - an ient ModernUsesof Ancient Ingred August 4, 2021 Top https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 13/13
  14. 14. 1/5/22, 8:26 AM Sustainability’s Fourth Wave - IFT.org Retaining Ingredient Functionality in Clean Label Products April 1, 2021 ARTICLE | FOOD TECHNOLOGY MAGAZINE Beta, XR, AI, andBig Data Advance Food Packaging September 1, 2020 ARTICLE | FOOD TECHNOLOGY MAGAZINE Food Preservation in a Clean Label Era January 1, 2020 525 W. Van Buren St., Suite 1000 Chicago, IL 60607 +1.312.782.8424 info@ift.org © Institute of Food Technologists. The Institute of Food Technologists is a registered 501(c) 3 organization EIN 36-2136957. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/december/columns/peer-to-peer-issues-insights-sustainability 14/13 Top
  15. 15. • Claire Sand is a Global Packaging Leader with 35+ years of broad experience in the food and packaging science spectrum in industry - from basic research to marketing - and in academia - tenured professor and director. • Sand's mission is to enable a more sustainable food system with science and value chain innovations that more sustainably increases food shelf life and prevents food waste. • She solves packaging and food industry challenges using a blend of packaging and food science and value-chain expertise. • Dr. Sand holds a PhD in Food Science and Nutrition from the University of Minnesota and MS and BS in Packaging from Michigan State University. Questions? Let’s Connect! Call 617-807-5341 or email claire@packagingtechnologyandresearch.com www.PackagingTechnologyandResearch.com

×