Turn Digi June 2020

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Claire Carlile Marketing

UTM FTW - How to win at GMB with UTM tagging

Marketing

@clairecarlile
Turn Digi
Claire Carlile
July 2, 2020

Claire Carlile
➔Likes swimming in the sea (especially
when it’s really cold)
➔Likes working with local businesses to
help them do fabulous SEO and local
SEO
➔Has been doing both for a long time
@TurnDigi

UTM FTW - How to win at GMB with UTM
tagging

@clairecarlile
@TurnDigi
● be consistent (your GA reports will thank
you)
Tips on UTM tagging

@clairecarlile
@TurnDigi
● keep them lower case (GA is case
sensitive)
Tips on UTM tagging

@clairecarlile
@TurnDigi
● don’t get your medium and source in a
muddle
Tips on UTM tagging

@clairecarlile
@TurnDigi
● 10-percent-off-july
● summer-sale
● new-opening-times
Getting granular with Google posts

@clairecarlile
@TurnDigi
Is revenue everything?
Microconversions FTW

@clairecarlile
Keeping
it all
nice and tidy

@clairecarlile
http://bit.ly/GMB-UTM-GUIDE
A gift from me, to you, 🎁
with love

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