2. This Week...
2 boys in a boat, Greenbees, Rainbow Nation, tech news feed, sponsor day
2 boys in a boat
Duracell
Greenbees
Greenpeace
Rainbow Nation
Coca Cola
Tech feed news
Haagen -Dazs and Ghosts
Sponsor Day
Dacia
3. Jamie Sparks and Luke Birch, two young guys, set a new
world record by rowing 3000 miles across the Atlantic to
raise money for Breast Cancer Care.
2 Boys in a Boat, a brief documentary from Grey London
and Duracell, which sponsored the voyage, vividly captures
the harrowing 54-day journey. Most of the footage was
recorded with their own cameras. It's a compelling piece of
brand content, with the battery maker wisely playing
second mate and discretely appearing only via onboard
signage and at the end with the tagline, "The power to go
further.“
They met hungry sharks, traversed 40ft waves and dodged
Russian shipping containers – showing incredible physical
and mental strength to complete their mammoth voyage
aged just 21 years old.
It has taken them 54 days of non-stop rowing, they have
battled huge life-threatening waves, 30 knot winds,
excruciating salt-sores and no more than 80 minutes sleep
at a stretch. They have rowed 3000 nautical miles and lost
over 12kg each in spite of eating 6000 calories a day.
2 boys in a boat
Duracell
4. A new ad from Greenpeace is highlighting the plight of bees
– and the ensuing problem for humans.
Greenpeace is raising awareness of the damage of pesticide
in this new execution, which shows bees mobilizing to
protest against the use of chemicals.
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The organisation says these chemicals endanger not only
the livelihood of bees but also food production for humans,
as it claims one third of all food production relies on the
pollinating role of bees.
Greenbees
Greenpeace UK
5. Rainbow Nation
Coca Cola
In South Africa, a young democracy that has been dubbed
'The Rainbow Nation', April is Freedom month and 2014
marks the 20th anniversary of this democracy.
In celebration of this, Coca-Cola are literally creating
rainbows. Using sunlight, water, some fancy science and a
little bit of magic, rainbows popped up all over the
Johannesburg CBD and enchanted the citizens of South
Africa's busiest city.
6. Stupid Apps
Tech news
Ever wanted to know what Ghosts are saying around you,
or how to serve the best temperature ice cream?
No, me neither, but someone out there thinks this is
important…
7. Dacia’s focus pre-recession in Italy was on low price
communication, however they had been struggling to
differentiate their offering, so they decided to shift focus
to value for money communication.
They decided to target struggling small business owners
to show them that they care and aim to provide them
with something that they could never afford themselves;
valuable advertising exposure.
They harnessed their existing football sponsorship of
Udinese and through an online competition, 3 small
businesses were given the opportunity to appear on
Udinese football jerseys for one day, a space normally
reserved for Dacia.
4,000 small businesses entered the competition, they
grew their FB fan base by 52% and Twitter base by
30%. Their hashtag sponsordays was trending in Italy,
and over 4,000 new Dacia’s were ordered.
Sponsor day
Dacia
