1. 20.01.14

2. This Week...
Eyes on the road, Sapeurs, LookNBook, P&G, Old Spice
Eyes on the road
Samsung
Sapeurs
Guinness
LookNBook
H&M
Thank You, Mom
P&G
Mom song
Old Spice

3. Eyes on the road
Samsung
Samsung have created a mobile app in Singapore to
combat phone usage whilst driving. It’s called Eyes on
the Road. When motion is detected the app hides all the
basic functions on your phone preventing you from
using it. Users are rewarded with fuel/ insurance
vouchers.

4. Sapeurs
Guinness
The latest instalment of Guinness's "Made of More"
campaign takes us to the Republic of Congo and celebrates
the Society of Elegant Persons of the Congo or "Sapeurs".
The video shows the members of the society's - who are a
real group of men united by their love of style and a
aspirational attitude underpinned by strong moral code transforming from their working day attire to extravagant
outfits as they head out to meet up with friends for the
night.
While the video was shot in South Africa rather than the
Congo and employed the services of a stylist, it is
nonetheless accurate and captures the spirit of these men.
There is also a documentary on the society available on
guinness.com
http://www.bbc.co.uk/news/blogs-magazine-monitor25783245

5. LookNBook
H&M
During one week in November, passers-by in Stockholm,
Sweden, could interact with a H&M LookNbook installation
for an exclusive pre-view of the Isabel Marant Pour H&M
collection.
A new garment was showcased and available for prebooking everyday. H&M used a totally new technology for
the installation. Curious pedestrians and dedicated fans
could tweet #HMLookNbook and the glass became
defrosted. Then the new garment was visible for 15
seconds. After that the glass became frosted again.

6. Thank You, Mom
P&G
The latest instalment of P&G's "Thank You, Mom"
campaign entitled "Pick Them Back Up" has been
created for the 2014 Sochi Winter Olympics.
It brought out tears (for some people in the office) the
last time, so here we go again...

7. Mom Song
Old Spice
“Old Spice may cause boys to become men, girls to become
girlfriends, and moms to become sad”.
This is the warning from the new Smellcome to Manhood
product from Old Spice. Their newest campaign features
obsessive mothers in song stalking their sons and
bemoaning the role of Old Spice in their boys becoming
men with sex appeal.