1. 17.02.14

2. This Week...
The Lego Movie ad break, Icons, because they are great, Big Mac challenges, Find
your storybook, heated adshel
The Lego Movie ad break
Warner Bros & ITV
Icons, because they are great
Sunday Times
Big Mac Challenges
Mc Donalds
Find your storybook
Expedia
Heated Adshel
Caritas

3. The Lego Movie ad break
Warner Bros & ITV
Warner Bros. teamed up with ITV1 last weekend to
promote its upcoming film "The Lego Movie" by
recreating an ad break in Lego. The entire three-minute
break, which ran during Dancing On Ice last Sunday,
recreated already-running ads by The British Heart
Foundation, Confused.com, BT and Premier Inn before
moving on to a promotional trailer for the movie.
To tie the ads more explicitly to the film, characters will
appear on-screen between each of the three TV ads.

4. Icons, because they are great
The New Sunday Times Culture Magazine
Grey London has created a TV ad for The Sunday Times
Culture Magazine. It has been called the Icons ad.
The main idea behind the spot was, however, not to
celebrate the icons but to show that all icons – real or
imagined – are carefully constructed, by media, by culture
and by us.

5. Big Mac Challenges
Mc Donald’s
McDonalds is challenging people not to get distracted by a
Big Mac in a digital campaign to accompany its current TV
spots in which professionals find their thoughts hijacked by
the burger.
The work, by Razorfish, kicks off with a hidden-camera
video of unsuspecting people being asked to take a photo
of a couple. While a poster of a Big Mac is carried past
them, the girlfriend in the couple changes places with
another girl, and the boyfriend appears not to notice.
Viewers can click through to an interactive website in
which Big Mac challenges you to a series of mind games -to see whether you, too, are distracted by the product.
Test yourself here!

6. Find Your Story Book
Expedia
Europe is portrayed as a story book in Expedia’s new ad
series. The campaign is called “Find your Storybook” and
tells the story of a little boy who fantasises about
villages floating on water (Venice) and Castles becoming
houses only to discover (via Expedia) that those things
are actually real occurrences in fairy-tale Europe.
This particular ad also includes a partnership between
Expedia and Visit Britain designed to promote British
sites in the US.

7. Heated adshel
Caritas
Last autumn, the homeless people in Vienna's City Park
were evicted. So charity Caritas (which looks after homeless
people) decided to help. Agency DDB Tribal Vienna created
an adshel that gave off heat every time someone put in one
Euro. The idea was to raise awareness of the charity's work,
and show that even a small contribution can make a
difference. The slogan on the heated bars of the shelter
translates as "Give Warmth."