4. Users…aka your web visitors
‘Users are JacokNielsen
selfish,
lazy, and
ruthless.’
5. How do people read on the internet?
• Web is an active medium
• People are on a mission
• Users spend 80% of their time “above
the fold”
6. 9 tricks – Writing for web
Trick 1: Write relevant content
7. 9 tricks – Writing for web
Trick 2: Get to the point. Immediately!
8. 9 tricks – Writing for web
Trick 3: One idea per paragraph
9. 9 tricks – Writing for web
Trick 4: Lists are great!
• But please
• No more
• Than
• Seven
• Items
• Per
• list
10. 9 tricks – Writing for web
Trick 5: Use active writing
Active voice example:
Samantha loves cats.
Passive voice example:
Cats are loved by Samantha
11. 9 tricks – Writing for web
Trick 6: Short. Sentences. Please
12. 9 tricks – Writing for web
Trick 7: Internal sub headings
13. 9 tricks – Writing for web
Trick 8: Link your copy to more info
16. Blog writing: titles
- Will the FBI Turn Off the Internet on March 8,
2012?
- Hairstyles for Bridesmaids: 3 Different Styles, 3
Easy Steps!
- Why IT Should Step Away From Adobe Flash
- What Are The Top 10 Baseball Movies?
- Is Cloud Computing Right for Your
Company?
- Beyonce Losing the Baby Weight: Secrets
Revealed!
17. From BBC: Clearest titles ever
• Italy buries first quake victims
• Romania blamed over Moldova
riots
• Ten arrested in UK anti-terrorism raids
• Villagers hurt in West Bank clash
• Mass Thai protest over leadership
• Iran accuses journalist of spying
18. Blog writing: length
• People aren’t going to spend long
on your page. Make your point and
make it quickly.
• They want quick, easy access to
info
• Can you get your point across in 200
words? Or 1,000?
• Content is king
19. Blog writing: in linking
It’s selfish, but
we like to
keep people
on our site.
20. Blog writing: in-linking
- Use highly relevant links
- Link back to your cornerstone content
- This matters for search engines rankings
- Makes content easier to scan
21. Successful Blogging Trends
• Write from the heart
• Be insanely useful
• Think of your audience
• Interact with readers
• Give them a reason to come back
(anticipation)
Notas do Editor
17 % of people read word for word on the internet
Users are not tolerate on the web. So many options.
Relavant to our movement our supporter base and our mission
General idea is that web users are active, tv or newspaper readers are passive
2 aspects-clickabile and SEO friendly. You’re trying to get the click. How you get more views.Teaser means speaking to curiousity and weird thingsEngagement= using ‘you’ wit, humor, puns, just be entertaining and personal.Other: SEO means keywords for search engines (canada, enbridge, tar sands, harper) otherwise google wont find you-simulate sharing. Look at your title and ask if you’d click on it if it were in your FB feed-length (6-7 words)Visual elements (punctuation, numbers, caps, () )Try writing your title first. It will matter the most as far as getting people to your page.
Around the world in 38 words. Clear, consise
Think about your aim and your subject matterMost blog content in one study was 100-500 characters. Most people aren’t going to read more than 500 wordsIt’s the completeness of the message that matters – not its length. Truth is, as snotty as it sounds, very few writers can make their point and make it quickly. Give yourself time to master this.
Cornerstone content means linking back to work we’ve already done, especially if it’s high quality.-SEO: links matter first and foremost for seo. Creates a page of links. Chose popular phrases to rank well with people’s serach terms.
