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#businessagility: fake marke)ng or real new trend?
www.ckti.com et www.interventionsbreves.fr
Twitter @ckeromen et mail : ckeromen@ckti.com
linkedin.com/in/christophekeromen
Agile&SystemicCatalyser
forhelpingnewwaysofcooperativeintelligenceemerge
h=ps://www.amazon.fr/Ce-que-
sport-appris-dagile-ebook
h=ps://www.amazon.fr/dp/
1729126030
2018 - 85 pages
https://www.slideshare.net/ckti/presentations
https://www.lesingecuivre.com/
Businessagility
20’
BA
Introduction
25’
Explore BA
together
5’
Summary
Interviews
Photo by NeONBRAND on Unsplash
5
5mndiscussionwithyourneighbours
How is this topic of some interest for me?
Photoby PhilCoffman on Unsplash
Businessagility
#businessagility: fake marke)ng or real new trend?
Agileisqualifyingasystem
Describes adapta)on to a purpose
Living
creature
1327
Software
Development
2001
« Dogfight »
20th
Manufacturing
1991
catachrèse
catachresis
"what we are trying to do now
is something different"
– A Cockburn quoted by Mike CoDmeyer
2001-AgileisqualifyingaHUMANsystem
Describes adapta)on to a context
IT Team Enterprise
Heterogeneous
Team
of Teams
Agile Manifesto
team level agility problem
Scaling
Society
Hardforcompaniestobeagile
Employees
CustomersContext
Unfitness
Non-agilitysymptoms
Unfitness
Relationshipbetween
Agile-ITbasedontheAgileManifestoforSoftwareDevelopment
&companiesproblems?
Agile Manifesto describes a mindset adapted to perform in complexity
« We don’t know what we don’t know »
Agileisamindset
a different way of understanding AND ac?ng in the world
3 laws of the « Agile Mindset »
1) small everything
2) customer
3) network
hDps://www.infoq.com/presentaNons/3-laws-business-agility/ (17'21)
hDps://www.amazon.fr/Age-Agile-Smart-Companies-Transforming/dp/0814439098
An operational way of thinking
Hypothesis of Business Agility:
Agile mindset is required
for business systems to thrive in complexity
ThismindsetwaspartiallydescribedintheAgileManifesto
Andforagivencontext
Principle 11: To recognize that there is more to agile than agile
These include Lean, Design Thinking, Management 2.0 and 3.0, organiza)onal
behavior, psychology, etc.
A holis5c, mul5modal approach
that best serves the customer
is the order of the day.
h=ps://agnos)cagile.org/April 2017
« We are uncovering be=er ways… »
hDps://dandypeople.com/blog/enabling-business-agility-in-a-
nutshell-free-infographic-poster/
« there is more to
agile than
agile » (hDps://agnos5cagile.org/)
Definitionofagility
The ability to thrive
in an environment of conNnuous and
unpredictable change
deploying effecNve response
to both opportunity and threat,
within mission
hDps://www.researchgate.net/publicaNon/
286185807_Agile_and_Lean_Systems_Engineering_A_Complimentary_and_Contradictory_RelaNonship
Rick Dove, co-author of Agile 1991 report
The 21st Century
Manufacturing Enterprise Strategy
Technology ProductInnovation
AgileWay
ofWorking
Change is the
new black!
Relying on our 3 capacities
« Business agility is not about the power
of the lever.
It’s not about the performance of individuals,
not about team performance,
not even about product performance.
It’s all about company performance »
hDps://goulding.io/2019/08/06/shid-led-shid-right-stuck-in-
the-middle-with-you/
« We all need to get behind the agile IT community, product
teams and sodware development groups in order to truly
connect the dots within an enNre Business.
Agile needs to be all-encompassing.
End to end. Value-based. »
Businessagility:leaders
hDps://xscalealliance.org/
blueprint.html
hDps://www.netobjecNves.com/
hDps://elevateagile.com/
Peter Merel
Evan Leybourn
hDps://theagiledirector.com/about/
Businessagility:differentmodels
hDps://www.agilebusiness.org/
page/whaNsagile
hDps://businessagility.insNtute/
requisiteagility.org
Manage Change and Uncertainty
Anecosystem
hDps://businessagility.insNtute/learn/domains-of-business-agility/
AgileWayofWorking
« The values and principles behind the Agile
manifesto focus on collaboraNon, transparency,
empowerment and communicaNon.
These apply, just as well, and someNmes beDer,
to finance, HR or sales & markeNng teams. »hDps://theebasummit.com/whats-eba/
hDps://www.infoq.com/arNcles/book-governing-agile-organisaNon/
Business
Agility
Agile Way
Of Working
Agile Way
Of Working
For HR
Agile Way
Of Working
For Marke)ng, Sales
Agile Way
Of Working
For C-Level
« The ability to adapt to change, learn and
pivot, deliver at speed, and thrive in a
compeNNve market. »
Evan Leybourn
Businessagilityconferences
hDps://www.agileconference.org/
Rarely has the Case for Business Agility been so clear. From lean management to failing
fast; from disciplined agile to agile procurement
– every concept, every principle, every element of organisa?onal performance is being
drawn toward the mindset and behaviours that characterise Business Agility,
and with good reason.
Anewapproach
hDps://theebasummit.com/whats-eba/
hDps://agilityhealthradar.com/enterprise-
business-agility-health-radar-
assessment/
Clearlyanalternativetothis…
hDps://www.scaledagile.com/safe-5-preview/
SAFestrikesback
SAFe5.0Preview
FromBusinesstopractices
« Agile-augmented »
mindset &
principles
WHY
HOW
WHAT
practices instantiated
in the context
https://www.scrumalliance.org/community/articles/2014/july/unspoken-agile-topics
frameworks
Scrum
SAFe…
Alignment
Business
Agility
Feedback
InspiredbySimonSinek-TheGoldenCirclehttps://youtu.be/l5Tw0PGcyN0
STARTWITHWHY!
GoldenCircle
WHAT
Outcomes
Continuous
Transformation
Flow
3keypredictorsofbusinessagility
453
respondents
in 274
organiza)ons
Customer
Problem
Customer
Satisfaction
Go! Stop!More! Less!
Perceptionofagility
"Our organiza)on’s structure, policies and procedures incen)vize our teams to act in the customer’s
best interests at all )mes. When there is a tradeoff between what is good for the customer and what is
good for the company, we priori)ze the customer.”
10
hDps://www.visualfriends.com/visual-facilitaNon-fishbowl/
« We need to tell
a much better story »
Mike Cottmeyer
1st: evolution of the offer
or evolution of the market?
Links
Agile is qualifying a system
hDp://www.soluNonsiq.com/the-third-wave-of-agile/
hDps://www.amazon.fr/Age-Agile-Smart-Companies-
Transforming/dp/0814439098
hDps://www.infoq.com/presentaNons/3-laws-business-
agility/
hDps://agnosNcagile.org/
hDps://dandypeople.com/blog/enabling-business-agility-in-a-
nutshell-free-infographic-poster/
hDps://www.researchgate.net/publicaNon/
286185807_Agile_and_Lean_Systems_Engineering_A_Compli
mentary_and_Contradictory_RelaNonship
hDps://www.soluNonsiq.com/partners/business-agility-
insNtute/
hDps://www.agilebusiness.org/default.aspx
hDps://agilityhealthradar.com/
hDps://www.infoq.com/presentaNons/panel-debate-agile-
business-agility/
Business agility
hDps://www.agilebusiness.org/page/whaNsagile
hDps://businessagility.insNtute/
requisiteagility.org
hDps://www.netobjecNves.com/
hDps://xscalealliance.org/blueprint.html
hDps://elevateagile.com/
hDps://www.agileconference.org/
hDps://theagiledirector.com/about/
hDps://theebasummit.com/whats-eba/
hDps://www.infoq.com/arNcles/book-governing-agile-
organisaNon/
hDps://businessagility.insNtute/learn/domains-of-business-
agility/
hDps://theebasummit.com/whats-eba/
hDps://agilityhealthradar.com/enterprise-business-agility-
health-radar-assessment/
hDps://www.scaledagile.com/safe-5-preview/
hDps://www.scaledagile.com/assessment/
hDps://youtu.be/l5Tw0PGcyN0
hDps://www.infoq.com/presentaNons/panel-debate-agile-
business-agility/
3wavesofagile(2016)
http://www.solutionsiq.com/the-third-wave-of-agile/
#businessagility : fake marketing or real new trend ?

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#businessagility : fake marketing or real new trend ?