Language Educators: Shaping the Future in a New Era!
1. Language Educators: Shaping the Future in a New Era! The Michigan World Language Association 2008 Annual Conference Lansing, Michigan Marty Abbott, Director of Education [email_address]
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12. ACTFL Roper Poll 2005 Plurality of Americans Agree There Is “Too Little” Foreign Language Instruction In America’s Public Schools Base: Total Americans 18+ “ In your opinion, is there too little , too much , or the right amount of foreign language instruction in America’s public schools?” (Q.3)
13. Plurality of Americans Agree There Is “Too Little” Funding for Foreign Language Instruction In America’s Public Schools Base: Total Americans 18+ “ In your opinion, is there too little , too much , or the right amount funding for foreign language instruction in America’s public schools?” (Q.3)
14. One in Four Americans Live In a Household With Someone Fluent in More Than One Language Base: Total Americans 18+ Percent who say one or more people in household are fluent in more than one language: “ How many people living in your household, if any, speak more than one language fluently?” (Q.1)
15. Half of Americans Have Dealings With a Person Whose First Language Is Not English at Least Once a Week Base: Total Americans 18+ “ About how often would you say you have dealings with a person whose first language is not English? Would you say…” (Q.2)
19. Students Report Anticipated Future Use of Foreign Language Student Question #6 – Which of the following best describe your future use of foreign language?
We have created a Universal LifeMatrix segmentation, based on Values, LifeStyle and Lifestage that differentiates consumers for product usage, brands and media.The ten segments are:Tribe Wired: Are digitally oriented, big users of technology, they are fun-seeking creative young singlesFun/Atics: Are aspirational and free-spirited active young people. Dynamic Duos: Are an interesting group. They hard-driving, high-income married couples focused on their careers. They are the most affluent of all LifeMatrix segments.Priority Parents: This group is family focused. The live their lives for their children and their spouses. Children have great deal of influence in the products used by this group and in the media they consume. Not surprisingly, this group is more likely to have young children in the house.Home Soldiers: Home Soldiers are home-centric, the are family-oriented individuals with very strong aspirational values. They live their lives vicariously, they are very interested in watching extreme sports but unlikely to ever do it themselves.Renaissance Women: This group are active, caring, influential and affluent parents. They balance their families, careers and active lifestyles through adaptation of new technologies.Rugged Traditionalists: Rugged Traditionalists are outdoorsy males and tend to have traditional values. Struggling Singles: Struggling Singles are adults living alone, or single parents. They have little economic clout by very big dreams. Settled Elders: Settled elders have a median age of 85. They tend to be devout, with sedentary lifestyles. Settled elders watch more television than any other LifeMatrix segment.Free Birds: Free Birds are vital, active, healthy seniors free from work and family responsibilities, they tend to be younger and healthier than settled elders, and less likely to be living alone.<number>
We have created a Universal LifeMatrix segmentation, based on Values, LifeStyle and Lifestage that differentiates consumers for product usage, brands and media.The ten segments are:Tribe Wired: Are digitally oriented, big users of technology, they are fun-seeking creative young singlesFun/Atics: Are aspirational and free-spirited active young people. Dynamic Duos: Are an interesting group. They hard-driving, high-income married couples focused on their careers. They are the most affluent of all LifeMatrix segments.Priority Parents: This group is family focused. The live their lives for their children and their spouses. Children have great deal of influence in the products used by this group and in the media they consume. Not surprisingly, this group is more likely to have young children in the house.Home Soldiers: Home Soldiers are home-centric, the are family-oriented individuals with very strong aspirational values. They live their lives vicariously, they are very interested in watching extreme sports but unlikely to ever do it themselves.Renaissance Women: This group are active, caring, influential and affluent parents. They balance their families, careers and active lifestyles through adaptation of new technologies.Rugged Traditionalists: Rugged Traditionalists are outdoorsy males and tend to have traditional values. Struggling Singles: Struggling Singles are adults living alone, or single parents. They have little economic clout by very big dreams. Settled Elders: Settled elders have a median age of 85. They tend to be devout, with sedentary lifestyles. Settled elders watch more television than any other LifeMatrix segment.Free Birds: Free Birds are vital, active, healthy seniors free from work and family responsibilities, they tend to be younger and healthier than settled elders, and less likely to be living alone.<number>
We have created a Universal LifeMatrix segmentation, based on Values, LifeStyle and Lifestage that differentiates consumers for product usage, brands and media.The ten segments are:Tribe Wired: Are digitally oriented, big users of technology, they are fun-seeking creative young singlesFun/Atics: Are aspirational and free-spirited active young people. Dynamic Duos: Are an interesting group. They hard-driving, high-income married couples focused on their careers. They are the most affluent of all LifeMatrix segments.Priority Parents: This group is family focused. The live their lives for their children and their spouses. Children have great deal of influence in the products used by this group and in the media they consume. Not surprisingly, this group is more likely to have young children in the house.Home Soldiers: Home Soldiers are home-centric, the are family-oriented individuals with very strong aspirational values. They live their lives vicariously, they are very interested in watching extreme sports but unlikely to ever do it themselves.Renaissance Women: This group are active, caring, influential and affluent parents. They balance their families, careers and active lifestyles through adaptation of new technologies.Rugged Traditionalists: Rugged Traditionalists are outdoorsy males and tend to have traditional values. Struggling Singles: Struggling Singles are adults living alone, or single parents. They have little economic clout by very big dreams. Settled Elders: Settled elders have a median age of 85. They tend to be devout, with sedentary lifestyles. Settled elders watch more television than any other LifeMatrix segment.Free Birds: Free Birds are vital, active, healthy seniors free from work and family responsibilities, they tend to be younger and healthier than settled elders, and less likely to be living alone.<number>
We have created a Universal LifeMatrix segmentation, based on Values, LifeStyle and Lifestage that differentiates consumers for product usage, brands and media.The ten segments are:Tribe Wired: Are digitally oriented, big users of technology, they are fun-seeking creative young singlesFun/Atics: Are aspirational and free-spirited active young people. Dynamic Duos: Are an interesting group. They hard-driving, high-income married couples focused on their careers. They are the most affluent of all LifeMatrix segments.Priority Parents: This group is family focused. The live their lives for their children and their spouses. Children have great deal of influence in the products used by this group and in the media they consume. Not surprisingly, this group is more likely to have young children in the house.Home Soldiers: Home Soldiers are home-centric, the are family-oriented individuals with very strong aspirational values. They live their lives vicariously, they are very interested in watching extreme sports but unlikely to ever do it themselves.Renaissance Women: This group are active, caring, influential and affluent parents. They balance their families, careers and active lifestyles through adaptation of new technologies.Rugged Traditionalists: Rugged Traditionalists are outdoorsy males and tend to have traditional values. Struggling Singles: Struggling Singles are adults living alone, or single parents. They have little economic clout by very big dreams. Settled Elders: Settled elders have a median age of 85. They tend to be devout, with sedentary lifestyles. Settled elders watch more television than any other LifeMatrix segment.Free Birds: Free Birds are vital, active, healthy seniors free from work and family responsibilities, they tend to be younger and healthier than settled elders, and less likely to be living alone.<number>