General Principles of Intellectual Property: Concepts of Intellectual Proper...
Swot analysis
1. SWOT analysis of MCDONALD’S – Serving Fast Food Presented by Vignesh .C. J 8uta45
2. INTRODUCTION Ray Kroc opened the first McDonald’s restaurant in 1955. Initially offered limited menu of high quality and moderately priced food. Maintained QSC&V ( Quality, Service, Cleanliness, Value ) In 1967 first restaurant outside US in Canada McDonald’s vision is to be the major player in food service around the world
3. WHY ??? Strong brand name. Excellent reputation Loyal customers. Value for money Learned how to run McDonald’s restaurant and maintain QSC&V in US, Germany, England, Japan and Australia 22 Languages used for training for complete customer satisfaction
5. SUGGESTIONS Be first in market Establish the brand as quickly as possible Advertising heavily Advertisements based on local themes and reflect different environment. Create more awareness about the product
