Search Engine Optimization trend and method are changed by the latest algorithm updates. But the steps are the same to do optimization. These all steps required to do the better optimization. www.seoyogies.com
2. Stage1
Web Crawling & Indexing & Audit
Status of search engine crawling
Broken links and time out pages Audit
Check out the 301 Web Redirection
Flash & JavaScript Blocks
Status of web page Indexing
Check the site map status
Frequency of Indexing
5. Stage 4
On page Optimization & Audit
On page Optimization Audit
Web page URL optimization
Web page Content Optimization
Title & Meta description
Image Optimization
Internal link building
Optimization
6. Stage 5
Off Page Optimization & Audit
Back Link Audit
Search Engine Submission
Unique Domain Link building
Generate Link Popularity
Social Media website link building
7. Stage:6
UI Design & Categorization
Audit for URL navigation
Suggest the easy navigation
breadcrumb
Categorize the pages as parent
page and sub pages
8. Status of search engine crawling
We have to check the search engine
crawler blocks which not allow the
search engine robot to crawl
examples : Robot.txt file block,
Meta tag - noindex, nofollow ,
Tool
Screaming Frog's SEO Spider
9. Broken links and time out pages Audit
We should do the audit for broken links
and time out pages which mostly push
down the robot crawling from website.
Example : 404 errors , 500 errors
Tool : http://www.brokenlinkcheck.com/
10. Check out the 301 Web Redirection
It is very important in the crawling
audit. We have to check the
header 301 redirection is done
properly or not to the exact page
or domain. You also check the
canonical error to avoid
duplication of the same web page
or website. Example : 301
Redirection,
Tool : Screaming Frog's SEO Spider
11. Flash & JavaScript Blocks
Fundamentally search engine can't
crawl the Java & Flash navigation.
So we should confirm that, these
are not used in the navigation.
12. Status of Indexing
We have to check page indexing
frequency and indexing status
which helps to keep in search
engine result.
Site:http://www.getmytrip.com/ & check the cache of
the indexed page
13. Check the site map status
We have to know the availability of the site
map of the website. It should be
submitted in search engine for crawling
and indexing.
Tool : Google web master tool
14. Frequency of Indexing
We have to check the frequency of
indexing. If pages are not indexed
frequently and very low indexing
. We have to check status of
penalization of website. Send
reconsideration requests.
Tool : Google web master tool
15. Competitor Traffic Analysis
We have to analyze the
competitor average traffic
trend. It helps to know
current trend and online
trends for the particular
category
Tool : www.alexa.com
16. Competitor Target keywords Review
We have to check the target keywords of
competitor and its performance. So
we can finalize the keyword phrases
which generate traffic and
competitive keyword.
Tool : www.alexa.com
17. Competitor Traffic Sources
We have to check the
competitor traffic
sources like search
engine, social media,
campaign. We have to
analyze the report.
Spyfu, alexa,
18. Competitor Back Link Analysis
We have to analyze
competitor back links of
Dofollow links & Nofollow
link counts, unquie
domain links, domain
authority, page authority,
https://ahrefs.com/
19. Competitor keywords Analysis
We have to select good performing
keywords from the competitor. It
helps to get new related keywords
Spyfu & SEMRUSH
20. Keyword Selection
Select the keywords
by using competitor
and keyword tool
based on the search
volume and
competitor.
Tool : Google keyword tool,
http://www.wordtracker.com/
21. Website keyword phrases Analysis :
We should analysis
the key phrases in
the website. We can
finalize the keywords
based on our website
keywords.
Webmaster tool
22. Web page URL optimization
Audit
Optimization :
Audit for the
duplicate URLs
Optimize the URL with
Keyword Phrases based on
page content
Audit the underscore
to optimize the
hyphens
URL length should be less
than 115 characters
Optimize the URL
Parameters
23. Web page Content Optimization
Audit :
Audit the copy content in the
website
Availability of the index-able
text in the page
Remove the
keyword stuff and
spammy content
Optimization :
Using minimum 300
words content in the
web page
Should be used
keyword phrases 5%
maximum in the
content
H1 tags used
properly in the
24. Title & Meta description Optimization
Audit :
Audit for Repeated meta tags
Audit the pages meta tags and
title availability
Check Properly title & meta
tags optimized with target
keywords
Optimization :
Write the unique
page title with
keyword phrases for
all pages maximum
70 characters w
Writing meta tags
for all pages based
on page content
25. Image Optimization
Audit :
Have to check the optimization
images names, alt optimization
Check image indexing
Optimization :
Give image name properly
to web page images
Use the alt tag for the
images
Can use title for image to get
better ranking
26. Internal link building Optimization
Audit :
Have to check internal links
with keyword stuffs
Audit exact keyword anchor text
internal links
Audit for Unrelated page
internal linking
Optimization :
Categorize the pages
and build the internal
linking with the same
category page.
Use the anchor text
with target keyword
phrase
27. Audit - Off Page Optimization
Audit :
Check spammy back links to remove from the index
Do the audit for nofollow links and dofollow links to increase back link
based on report.
Based on competitor back links analysis try to get links like competitor
to increase popularity
28. Search Engine Submission
We have to submit the URL to get crawling and indexing of the specific search
engine
Example : Google , Bing,
29. Unique Domain Link building :
Keep linking with unique domains which
are related to page
30. Generate Link Popularity
Generate the back links for domain popularity
by submitting blogging, doing guest post,
submit links in classifieds and more.
31. Social Media website link building
Submitting the URLs in the Social media
websites to get social media signals.
32. UI Design & Categorization
Audit :
Audit for URL navigation to ensure
the easy navigation
Audit navigation for all URLs
Optimization :
Suggest the easy
navigation breadcrumb
Categorize the pages as
parent page and sub
pages