These slides and linked audio (30 mins) are from a presentation by Steve Holloway from InMedica about his work as a market analyst in the medical imaging sector. Steve describes the work of the company, his role and how he got there. He also offers some generic advice on applying for jobs and discusses the value of taking a year abroad on the Erasmus programme. This talk was given as part of the 2012 season of Careers After Biological Sciences talks at the University of Leicester. Further talks are available at www.bioethicsbytes.wordpress.com (UK)

1. The Medical Device Industry – A $200B
Alternative to the Clinical Path
Stephen Holloway
Market Analyst – Medical Imaging & Healthcare IT

2. Company Overview
About IMS Research
IMS Research is the leading independent
provider of market research and
consultancy to the electronics industry…
■ Specialists in market research, consultancy
and conferences
■ Covers all major electronics markets
■ Providers of high quality, in-depth and
actionable market intelligence

3. An established and global company
■ Selling reports across 50 countries
and to over 2500 clients
■ Released over 250 syndicated reports
in 2010
■ Continued and substantial growth -
42% growth in FY11
■ Founded in 1989
■ Privately-owned and independent

4. Company Factsoffices
IMS Research
Over 125 analysts
across 6 locations
worldwide

5. About InMedica
■ InMedica is a division of IMS Research
■ Core research areas: -
■ Medical Imaging
■ Healthcare IT
■ Clinical Care
■ Consumer Medical Devices
■ Products and Services:
■ Syndicated Reports
 Semi-custom market reports
 Customer insights surveys
■ Custom research
■ Consultancy

6. Trusted supplier to the medtech industry

7. ■ Research ■ Consultancy
■ Client & Account Management ■ Team supervision &
management
■ Press & Marketing
■ Project management
■ Sales
■ Business development and
■ Tradeshow / Exhibition strategy
Attendance
■ Training
■ Analyst Briefings &
Presentations ■ Writing reports!!

8. Highlights
■ Travel – visited 24 cities on 3 continents on business (trips to
Shanghai, Seoul, Tokyo, Vienna planned for 2012)
■ Independence – ownership of projects from day one
■ Industry Exposure – Clients range from marketing execs to VPs
to CEOs of multi billion dollar companies
■ Small Team, Growing Company
■ Industry Recognition
■ Cutting-edge Medical Technology

9. ■ Travel – visited 24 cities on 3 continents on business
Jet lag, working at weekends, long days, late nights
■ Independence – ownership of projects from day one
Responsibility
■ Industry Exposure – Clients range from marketing execs to VPs
to CEOs of multi billion dollar companies
High pressure environment
■ Small Team, Growing Company
Fewer resources, fast-pace, competing against large
corporations
■ Industry Recognition
Maintaining high standard and exceeding expectations
■ Cutting-edge Medical Technology
Constant learning curve

10. A bit about me…..
■ Had place confirmed at Newcastle University Med School – AAB
offer
■ Enrolled on BSc Medical Physiology in 2005 through clearing
■ Spent a year on ERASMUS in Heidelberg, Germany
■ Worked in The Venue and Redfern bars throughout Uni career
■ Involved in Men’s Hockey, Ski & Snowboard, Ultimate Frisbee,
BMS
■ Graduated in summer of 2009 - 2:1 (after some cramming)
■ Summer placement working on Physiology module content for
iScience course in UoL

11. ???
S & H Academic Vigour and Attentiveness Index – Period 2005-2009
10
Exam
Cramming
8 Pretty girl
Course
in BS1004 Realisation finals
6
Start
only 2 weeks
Diss. away
4
Hand in
day
2
Oct 2005
0 ???
-2
-4
Realisation finals
-6
only 2 months
way
-8
-10
Fresher's Dr C’s Stats Diss.
Week BS1002 - sessions Erasmus
Hand in
Metabolism
party

12. Opportunities in Medical Devices
■ A few medical device industry stats/info:-
■ Medical device market estimated at over $200B in 2010 –
set to be far bigger
■ Outperformed Pharma and other industry market average
throughout recession (S & P 500 index)
■ Increasing number of non-medical electronics manufacturers
entering market in the last few years (Samsung, Sony)
■ Demand for medical devices set to rocket as emerging
second tier economies invest in healthcare and infrastructure

13. Opportunities in Medical Devices
Huge variety of
opportunities……
■ Market Analyst ■ Strategy and Planning
■ Clinical Application Specialist ■ Clinical Researcher
■ Communications ■ Account executive
■ Research & Development ■ Clinical Trial Manager
■ Sales Manager ■ CEO
■ Specialist Consultant ■ Clinical Education Specialist
■ Operations Director ■ Product Manager
■ Business analyst ■ Corporate Marketing
■ Marketing ■ Systems Integrator
■ Training Co-ordinator

14. Opportunities in Medical Devices
Four pieces of advice:-
■ There are lots of opportunities in Medicine / Healthcare
outside of the clinical and research arena
■ Find an area of medical that you have an active interest in
■ Explore as many roles and opportunities as you can
(societies, exchanges / placements / work experience
■ Don’t panic if Plan A doesn’t work out – something great
might be just around the corner!

15. Thank you! Any Questions?
Stephen Holloway
stephen.holloway@in-medica.com

16. Questions and Answers
1. How did you actually find out about the job you have now?

17. Questions and Answers
1. How did you actually find out about the job you have now?
2. Your role now involves a certain amount of writing. Was that
used as one of the selection criteria when you were recruited?

18. Questions and Answers
1. How did you actually find out about the job you have now?
2. Your role now involves a certain amount of writing. Was that
used as one of the selection criteria when you were recruited?
3. You are working in the commercial sector. Do you receive
performance-related pay as well as a salary?

19. Questions and Answers
1. How did you actually find out about the job you have now?
2. Your role now involves a certain amount of writing. Was that
used as one of the selection criteria when you were recruited?
3. You are working in the commercial sector. Do you receive
performance-related pay as well as a salary?
4. Do you need to speak a foreign language to go on an Erasmus
placement, and how do you get onto the scheme?

20. Questions and Answers
1. How did you actually find out about the job you have now?
2. Your role now involves a certain amount of writing. Was that
used as one of the selection criteria when you were recruited?
3. You are working in the commercial sector. Do you receive
performance-related pay as well as a salary?
4. Do you need to speak a foreign language to go on an Erasmus
placement, and how do you get onto the scheme?
5. Didn't you find the language barrier a bit hard?

21. Questions and Answers
1. How did you actually find out about the job you have now?
2. Your role now involves a certain amount of writing. Was that
used as one of the selection criteria when you were recruited?
3. You are working in the commercial sector. Do you receive
performance-related pay as well as a salary?
4. Do you need to speak a foreign language to go on an Erasmus
placement, and how do you get onto the scheme?
5. Didn't you find the language barrier a bit hard?
6. Didn't you find it hard coming back into the 3rd year of your
course?