Carly Gorka is a marketing professional with 5+ years of experience in marketing automation and project management with a solid background in both tactical execution and strategic guidance. Well-versed in digital integration across a variety of products and marketing communications. A natural curiosity for tinkering with, testing, and optimizing processes, I'm a strategy and analytics nerd at heart, and I love a challenge. My passions lie in marketing automation and campaign strategy, developing and tailoring campaigns to engage and nurture target audiences.

1.
Analytics
B2B & B2C Marketing
Closed-Loop Reporting
Database Management
Drip Nurturing
Email Marketing
Lead Scoring & Routing
Marketing Automation
Project Management
SEO
SMS Marketing
E X P E R T I S E E X P E R I E N C E
BACHELOR OF SCIENCE
Business Administration
University of MO - St. Louis
2009– 2012
Magna Cum Laude
E D U C A T I O N
A marketing professional with 5+ years of experience in marketing automation and
project management with a solid background in both tactical execution and
strategic guidance. Well-versed in digital integration across a variety of products
and marketing communications. A natural curiosity for tinkering with, testing, and
optimizing processes, I'm a strategy and analytics nerd at heart, and I love a
challenge. My passions lie in marketing automation and campaign strategy,
developing and tailoring campaigns to engage and nurture target audiences.
P R O F E S S I O N A L P R O F I L E
CARLY GORKA
M A R K E T I N G C A M P A I G N M A N A G E R S P E C I A L I Z I N G I N M A R K E T I N G O P E R A T I O N S
Marketo Certified Expert
July 2015 - July 2016
C E R T I F I C A T I O N S
MARKETING CAMPAIGN MANAGER
Solera Health, 2016 - present
Execute, track, and analyze multi-channel marketing campaigns within the
Marketing Automation Platform.
• Plan and execute marketing campaigns and customer journeys (Marketo
and Salesforce Marketing Cloud) for a subset of Solera's health plan
accounts that are designed to drive engagement.
• Create email campaigns, conduct QA, support ongoing testing, and
continually optimize content and creative.
• Cleanse lists, surface any data issues, and conduct member imports into
Salesforce CRM and marketing automation databases.
• Gather and monitor funnel metrics to provide real-time insights into
company performance by utilizing platforms such as Google Analytics and
Power BI.
• Assist in refining content strategy based on UI/UX testing, message
optimization, and A/B testing results.
• Partner with IT and Data Team to manage client file intake process, data
cleansing, and Marketo/Salesforce Marketing Cloud migration project.
MARKETING AUTOMATION SPECIALIST
Digital Intersection, 2013 - 2015
Administered the Marketo database for Eastman Chemical Company's window
film business. I executed marketing campaigns and programs; lead routing and
scoring; data management; segmentation; forms and landing pages; nurture
tracks; and reporting.
• Launched three new workspaces and partitions within the same Marketo
platform and built campaigns, smart lists, segmentations, streams, and a
new scoring system for each business unit.
618-709-1267
carlygorka@gmail.com
carlygorka.com

2. Adobe Creative Suite
Asana
Domo
Google Analytics
HTML (advaced)
Litmus
Marketo
Mouseflow
Power BI
PFL
Return Path
Salesforce CRM
Salesforce Marketing Cloud
Sketch (beginner)
Sitecore
SQL (beginner)
Sumotext
TaskRay
Tatango
Teamwork Project Manager
Umbraco
WordPress
Wrike
T E C H N I C A L
S K I L L S
MARKETING INTERN
Anders CPAs + Advisors, 2012 - 2013
• Designed new business proposals and audit covers using Adobe Creative
Suite.
• Researched and collected data regarding prospective companies and
clients, then compiled and entered data into the company’s pipeline.
• Proofread, revised, and published blog posts in WordPress and
incorporated strategic SEO keywords in order to boost traffic.
E X P E R I E N C E c o n t i n u e d
CARLY GORKA
PROJECT MANAGER
Digital Intersection, 2013 - 2015
Managed website re-design projects and multi-platform projects (including direct
mail, SMS, and email campaigns); composed project proposals and SOW;
coordinated client communications with multiple teams in order to keep projects on
time and within budget.
• Implemented, tested, and monitored highly targeted SMS campaigns for
United Airlines and the NFL. Provided campaign recommendations and
weekly/monthly benchmarking, reporting, and analytics. Refined
messaging after reviewing data, which led to an above-average click-
through-rate.
• Conducted a competitive audit for YP Marketing Solutions and documented
the findings in an extensive report that analyzed their biggest competitors
in the SEM space. This audit was reviewed by YP senior executives in
order to evaluate and adjust their SEM services before officially launching
their new service, ypSearch.
M A R K E T I N G C A M P A I G N M A N A G E R S P E C I A L I Z I N G I N M A R K E T I N G A U T O M A T I O N
618-709-1267
carlygorka@gmail.com
carlygorka.com
• Built, tested, and launched 170+ Marketo campaigns (including drip,
nurture, batch, and trigger campaigns) that supported the client’s
marketing strategy and pipeline goals.
• Developed and implemented standardized best practices, documented all
processes and procedures, and continually audited performance.