The document describes an orientation program and online tutorial being developed by Diversity College to educate incoming students about appropriate and safe use of Facebook. The program will last 1.5 hours and cover Facebook's history, features, potential dangers, and tips. An online tutorial will also be required and cover topics like security, privacy settings, and the school's terms of use. Assessment of the program will include tracking judicial violations and student evaluations. The goal is to raise awareness of Facebook's risks and advantages.

1. Friend or Foe:
What Your Facebook
Profile
Says About You
Diversity
College
Laura Bickert
Kelly Ferguson
Leigh Fine
Emily Smith

2. Why Now?!?
• Today’s students are technologically savvy and
turn to online communication to form
relationships. These interactions have positive
and negative implications, and facebook.com is
no exception.
• facebook.com has recently impacted the
Diversity College campus community in a
negative manner.

3. Action Plan
As a response to recent events on
campus, our community has developed a
lesson plan for an orientation program and
an online tutorial that will be required for
all incoming students.

4. Friend or Foe:
What Your Facebook Profile
Says About You
The purpose of this program is to educate incoming students
about Facebook, a popular online community. The program will
address the positive aspects of Facebook, raise awareness of
its dangers, and provide helpful tips about preventing those
dangers.
The program will occur during a rotating August orientation
program with approximately 800 students per session, lasting no
longer than 1.5 hours per session.

5. Friend or Foe:
What Your Facebook Profile
Says About You
OBJECTIVES
 Students will be formally introduced to facebook.com from the
institution’s perspective.
 Educate students on the safe utilization of an online
community.
 Raising student awareness about the advantages and dangers
of using facebook.com.
 Students will learn campus policies regarding responsible
computing.
 Students will learn peer perspectives on Diversity College’s
facebook.com culture.

6. Friend or Foe:
What Your Facebook Profile
Says About You
What You’ll Need: Laptop and projector to show PowerPoint presentation
 Explain facebook.com, including its history rapid growth across college
campuses, features added to enhance the online community, and other uses
(Residence Life)
 Refer to possible scenarios and ask the audience if they think it could happen
(Campus Police)
 Goal: Help the students overcome the “this won’t happen to me” mentality
 Use scenarios to point out advantages and disadvantages of being a member
of an online community (Residence Life)
 Talk about Diversity College’s campus culture related to facebook.com
(student Orientation leaders)
 Show the students how to navigate the website responsibly, including privacy
settings and content of information for a facebook.com profile (IT staff)

7. What is the
facebook.com?
 “An online directory that connects people through social networks at
schools” (facebook.com, 2006)
 “Part huge chat room, part diary, and part dating service, the Facebook
site allows college students to post their photos and tell about
themselves – sometimes too much” (Messenger, 2005)
 Launched in February 2004 for college students
 Launched in September 2005 for high school students
 More than 9.4 million users, estimated 85% of colleges are members
 Exists at more than 2,000 colleges
 Features: make friends, keep in touch and reconnect with friends,
personal message boards or “walls”, “poke” other people, join groups,
post photos, connections through classes - study groups, advertise
parties and events, view the campus “Pulse”

8. Scenarios:
Could this REALLY
happen?
 A freshman reported that some of her female friends had unwanted
male visitors show up at their dorm rooms after posting personal
information on Facebook
YES: Buckman, 2005.
 A graduating senior lost a job due to her Facebook account
contradicting some of her answers from an interview and information
on her resume
YES: Montermini, 2005.
 A student said, “Sometimes I’ll sign-off Facebook and just stare at
the login screen like a cocaine addict looking at the edge of his
coffee table, thinking to myself, ‘Well, I’ve really got nothing better
to do right now,’ and then I sign right back on”
YES: Benner, 2005.

9. Advantages
of facebook.com
 Advertising/Marketing
 Reach a large portion of the campus community about upcoming
programs and services on or off campus (boost event attendance)
 Contact classmates for study groups
 Good marketing or recruitment tool for jobs and organizations
 Very inexpensive!
 Networking Opportunity
 Students, alumni, peers, and professionals can keep in touch
 Self-expression
 Share information about themselves - interests, organizations, etc.
 Increased ease of communication

10. Dangers of
facebook.com
 Stalking and Identity Theft
 Easy to access information about: class schedules, job location,
room or apartment location, cell phone number
 False sense of security
 Many people can obtain .edu email accounts other than students
 Addiction and procrastination
 Advertise inappropriate behavior and events
 Opportunities for underage drinking, illegal drug use, etc.
 Portray a negative image of self or group
 Show group drinking or using illegal drugs
 Joining a group about illegal use of drugs and/or alcohol,
demonstrating apathy - don’t join something you wouldn’t be proud
to tell your parents about

11. Diversity College
Culture
 Addiction
 Post messages on “walls” instead of personally
interacting
 Spending hours on facebook.com
 Types of Parties and Events
 Greek events
 Campus activities - movies, speakers, lecture series
 Advertises parties as high risk drinking venues
 Campus “Pulse”
 Compilation of campus entertainment interests

12. Tips for Using
facebook.com
 Limit your time spent on facebook.com
 Don’t update your profile too often
 You will draw attention to your profile
 You may be spending too much time on facebook.com
 Be careful of the information you’re making available to
others
 Adjust privacy settings
 Be aware of the image you portray when joining groups
as well as posting pictures and messages
 Don’t accept people as friends if you don’t know them

13. Assessment &
Evaluation
 Assessment will begin after the August orientation
session
 Judicial violations involving facebook.com will be brought
to the administration’s attention and will be measured
quantitatively with previous years’ violations
 This assessment will continue in future years to gauge
the impact of the August orientation session
 As part of the orientation assessment, an online
evaluation form will be done at the end of the session to
give direct feedback to the committee to improve the
program every year

14. Orientation
Evaluation
Diversity College
facebook.com Orientation Evaluation
Strongly Strongly
Agree Agree Neutral Disagree Disagree
By attending this session, I…
Learned something about Diversity College… 5 4 3 2 1
Learned something about the topic… 5 4 3 2 1
Believe it will help me adjust to college… 5 4 3 2 1
The most helpful part of the session was:
The least helpful part of the session was:
Suggestions for the program:
© 2006 Diversity College
Diversitty College, Multicultural, OH, 51515, (565) 555-4544

15. Online Tutorial:
Topics to Include
 Security
 Presenting a positive image
 Who has access?
 Privacy settings
 Groups
 Positive aspects
 Connections to other sources (webpages, blogs, etc.)
 Adding friends
 Read facebook.com Terms of Use

16. Online
Tutorial
Diversity College
facebook.com Safety and Use Tutorial
Welcome to an online tutorial for your use of facebook.com! Passing this tutorial is a requirement for all incoming
Diversity College students before they are permitted access to our campus network resources.
facebook.com is a website that has grown in popularity as of late with students on college campuses across the nation. It
is a powerful tool that allows you to:
• Post information about yourself and your interests;
• Network with others by confirming them as “friends” using facebook.com;
• Meet others with similar interests or the same classes using a search feature;
• Post your class schedule to share information with professors or classmates;
• Post pictures of you and your friends to share with others on facebook.com;
• Join groups to share common interests with others.
Of course, with the use of this public website comes great responsibility. As a student of Diversity College, you are
creating a profile that will reflect on you as a person - as well as our institution. Therefore, this tutorial is meant to teach
you about some of the features of facebook.com and how you can go about navigating the site safely and appropriately.
At the end of the tutorial, a 20-question quiz will be administered. You will have to answer 16, or 80%, of the questions
correctly to obtain a passing score. If you fail to do so, you will have to repeat the quiz until you receive a passing grade. It
is important to pay attention to the information presented and be prepared to take the quiz.

17. Online
Tutorial
If you have any questions, please contact Leigh Fine, Director of Information Technology, at 555-4444, or a computer lab
administrator.
Click the “Continue” button below to proceed.
GO RAINBOWS!
Click the “Continue” Button Below to Start the Tutorial.
Continue >>
The Diversity College facebook.com Committee:
Laura Bickert Kelly Ferguson Leigh Fine Emily Smith
President Dean of Students Director of IT Chief of Campus Police
Diversity College Diversity College Diversity College Diversity College
© 2006 Diversity College
Diversitty College, Multicultural, OH, 51515, (565) 555-4544

18. Online
Tutorial
Diversity College
facebook.com Safety and Use Tutorial
What is facebook.com?
• Facebook (www.facebook.com) is an online resource to
facilitate student connection.
o NOTE: ANYONE with an email account from a
college supported by the facebook.com can sign up
on the site, including professors and administrators
• Facebook allows you to view public profiles of students on the
facebook.com at your school with public profiles or students
from other schools who have listed you as a friend, join groups
to stay connected with those with similar interests, and list
class schedules to network with those in your courses.
• You can also search for people or groups, as well as post
digital photographs for your friends to view.
Click the “Continue” button below to proceed.
Continue >>
© 2006 Diversity College
Diversitty College, Multicultural, OH, 51515, (565) 555-4544

19. Online
Tutorial
Diversity College
facebook.com Safety and Use Tutorial
Before you use facebook.com…
There are several things to keep in mind. You agree not to:
“…violate or infringe upon the rights of any third party, including
copyright, trademark, privacy or other personal or proprietary rights;
or contain libelous, defamatory or otherwise unlawful material;
“…harvest or collect email addresses or other contact information of
members from the website by electronic or other means for the
purposes of sending unsolicited emails or other unsolicited
communications;
“…use automated scripts to collect information from the website or for
any other purpose;
“…upload, post, email, transmit or otherwise make available any
content that we deem to be harmful, threatening, abusive, harassing,
vulgar, obscene, hateful, or racially, ethnically or other objectionable;
“…impersonate any person or entity, or falsely state or otherwise
misrepresent yourself or your affiliation with any person or entity;

20. Online
Tutorial
“…upload, post, email, transmit or otherwise make available any unsolicited or unauthorized advertising, promotional materials, ‘junk
mail,’ ‘spam,’ ‘chain letters,’ ‘pyramid schemes,’ or any other form of solicitation;
“…upload, post, email, transmit or otherwise make available any material that contains software viruses or any other computer code,
files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications
equipment;
“…intimidate or harass another;
“…use or attempt to use another’s account, service or system without authorization from website, or create a false identity on this
website.” (www.facebook.com, 2006).
o NOTE: Doing so may result in a loss of your facebook.com membership.
Click the “Continue” button below to proceed.
If you wish to go to the previous page, click the “Back” button below.
<< Back Continue >>
© 2006 Diversity College
Diversitty College, Multicultural, OH, 51515, (565) 555-4544

21. Online
Tutorial
Diversity College
facebook.com Safety and Use Tutorial
Creating a Profile: Things to Remember
• You have the ability to post a great deal of information on your
facebook.com profile. Be aware: facebook.com is a PUBLIC site, accessible
to anyone with an account, including (but not limited to) professors, parents,
future employers, friends, enemies, college administrators, or significant
others. If you do not want EVERYONE in those aforementioned groups to
have your cell phone number, for instance - DON’T POST IT!
• Membership in groups and what you decide to post on your profile also
reflects on the type of person you are and the type of people you associate
with. Others may form preconceived notions about what kind of person you
are based solely on what they read from your profile.
• If you link to other websites in your profile, be aware that those sites, too,
are reflective of you and your character.
• facebook.com allows you to post pictures of others - but also allows others
to post pictures of you. Even if you are careful about what pictures you post
of yourself, be cautious and check what pictures others have posted of you!
Certain pictures could call your character into question.

22. Online
Tutorial
• You can control who can search for and view your profile using the Facebook’s privacy settings. The default settings allow anyone
at your institution who is registered on facebook.com to see your profile - so be aware.
• Be sure to follow the Facebook’s instructions and Terms of Use when creating a profile.
Click the “Continue” button below to proceed.
If you wish to go to the previous page, click the “Back” button below.
<< Back Continue >>
© 2006 Diversity College
Diversitty College, Multicultural, OH, 51515, (565) 555-4544

23. Online
Tutorial
Diversity College
facebook.com Safety and Use Tutorial
What can happen if I violate these terms?
• facebook.com shuts down your profile
• Loss of campus computing privileges
• Campus judicial action
• Local, state, or federal judicial action
This concludes the tutorial.
Click the “Take the Quiz” button below to proceed.
If you wish to go to the previous page, click the “Back” button below.
<< Back Take the Quiz >>
© 2006 Diversity College
Diversitty College, Multicultural, OH, 51515, (565) 555-4544

24. Quiz
Diversity College
facebook.com Safety and Use Tutorial
Quiz
Complete each multiple choice question by selecting the response that best answers the question.
A score of 16, or 80%, is necessary to pass the quiz and be allowed to access the campus network.
1. What can facebook.com be used for?
Find people in your classes
Find people in your residence halls
Join groups of those with similar interests
All of the above
2. On default privacy settings, who can see your profile?
Everyone on facebook.com
Everyone from your institution on facebook.com
Everyone
Only the people in your classes

25. Quiz
Diversity College
facebook.com Safety and Use Tutorial
3. Which of the following from your institution might have a facebook.com profile - and, therefore, could search for your profile under
default privacy settings?
Your friends
Your RA
Your institution’s president
All of the above
4. Which of the following is an inappropriate use of facebook.com?
Finding someone in your class who can help you with homework
Sending message to your significant other
Listing yourself as Martha Stewart in your profile
Posting pictures of the Statue of Liberty
5. Others can post pictures of you on facebook.com without your permission.
True
False
6. You may post an MP3 from your Spice Girls CD of “Wannabe” on your facebook.com site for your friends to download.
True
False

26. Quiz
Diversity College
facebook.com Safety and Use Tutorial
7. Which of the following can happen if you violate the terms of use?
Loss of facebook.com membership
Loss of campus computing privileges
Campus judicial action
All of the above
8. You are eighteen years of age, and just took a job in the Admissions Office. Your supervisor logged onto facebook.com and saw a
picture of you drinking alcohol at a party. Legally, your supervisor can fire you for seeing this picture.
True
False
9. Which of the following could potentially have access to your phone number if you post it in your profile, under default privacy
settings?
Your friends
Your professor
The person in your class who has an unhealthy crush on you
All of the above

27. Quiz
Diversity College
facebook.com Safety and Use Tutorial
10. Posting your class schedule…
Allows others to link pictures to your profile
Could let thieves know when you might be away from your room
Allow others to copy your homework
Registers you for those classes
11. To protect yourself and your privacy, before you accept someone as your “friend” on facebook.com…
Check their profile to see if they’re single
Consider how they might feel if you reject them
Make sure you know them personally
Check if your friends are friends with them
12. facebook.com is a private site owned by your institution.
True
False
13. You can change your privacy settings so…
People without a facebook.com profile can find your profile
Only your friends can see your facebook.com profile
Anyone at your institution can see your facebook.com profile
Only people not at your institution can search for you

28. Quiz
Diversity College
facebook.com Safety and Use Tutorial
14. You can advertise on facebook.com…
Through facebook.com message spam
In your profile to sell your new invention
By paying the site through its third-party advertising system
By using a program to collect others’ email addresses
15. You can access facebook.com…
Only from on-campus computer labs
Only from a computer linked to the campus network
From any computer with internet access
None of the above
16. Your professor has the ability to use facebook.com to post class information.
True
False
17. Which of the following is an inappropriate use of facebook.com?
Creating a group called “We Hate Alex”
Creating a group called “Diversity Hall Rocks!”
Creating a group called “Math Majors are Math-tastic”
Creating a group called “We Hate Algebra”

29. Quiz
Diversity College
facebook.com Safety and Use Tutorial
18. Your friend from a different institution can see your profile…
At will.
Only after you’ve confirmed him/her as a “friend” on facebook.com.
Never. Only people from your institution can see your profile.
Automatically.
19. Which of the following can be posted on a facebook.com profile?
Pornographic images.
Copyrighted music.
Pictures of you and your friends walking across the stage at graduation.
Libelous statements.
20. After joining facebook.com, your confirmed “friends” can…
Have access to your posted digitial pictures.
Network with others by seeing you are facebook.com “friends” with.
Find common interests by looking through your groups.
All of the above.
This concludes the quiz.
Please click on the “Submit Quiz” button below to score your quiz.
Submit Quiz
© 2006 Diversity College
Diversitty College, Multicultural, OH, 51515, (565) 555-4544

30. Resources
• Buckman, R. (2005). Too much information? Colleges fear student postings on
popular ‘Facebook’ site could pose security risks. The Wall Street Journal. 8
December 2005. pB1.
• Benner, J. (2005). Facebook more than a way of life. The BG News. 15 November
2005.
• Johnson, D.J. (2005). Common faux pas of Facebook. The BG News. 02 August
2005.
• Facebook.com, 2006
• Messenger, T. (2005.) Real world lessons still apply in students’ facebook world.
Columbia Daily Tribune. 22 November 2005.
• Montermini, F. (2005). Facebook raises privacy concerns. The Trinity Tripod. 29
November 2005.
• Toomey, S. (2005). Facebook is new who’s who for students. The Chicago Sun-
Times. 14 November 2005.
• Withall, R. (2005). Facing the facts about Facebook. The Villanovan. 18 November
2005.