1. 1
• 1,218 Likely General Election Voters
• Sampling Margin of Error +/-2.8%
• October 24-26, 2012
In this election, voters will elect a President, a new U.S. Senator, a U.S. Representative,
[and a new Honolulu mayor]. How likely are you to vote in the upcoming election?
Screen
Already voted 32%
Definitely voting 67%
50/50 1%
Total 100%
Who are you supporting in the Presidential election—Barack Obama or Mitt Romney?
[Name order randomized]
President
Obama 61%
Romney 34%
Unsure 5%
Total 100%
Are you definitely supporting him, or would you say you’re still just leaning that way?
PresStrength
Definitely 94%
Leaning 5%
Unsure 1%
Total 100%
2. 2
How important have the Presidential debates been in your choice for President—very
important, somewhat important, or not important?
PresDebates
Very important 28%
Somewhat important 36%
Not important 34%
Unsure 2%
Total 100%
Who did you vote for four years ago in the 2008 Presidential election—John McCain,
Barack Obama, or neither candidate?
RetroPres
McCain 24%
Obama 69%
Neither/Unsure 7%
Total 100%
Now a quick question about the Honolulu Rail project—do you generally support or oppose
it? [Oahu only]
Rail
Support 42%
Oppose 51%
Unsure 7%
Total 100%
3. 3
Demographics
County
Oahu 74%
Hawaii 12%
Maui 9%
Kauai 5%
Total 100%
CD
1 54%
2 46%
Total 100%
County_CD
Oahu_1 54%
Oahu_2 20%
Hawaii 12%
Maui 9%
Kauai 5%
Total 100%
Gender
Male 46%
Female 54%
Total 100%
Age
18-29 5%
30-39 7%
40-49 13%
50-64 35%
65+ 40%
Total 100%
4. 4
Race_Ethnicity
Caucasian 41%
Japanese 34%
Filipino 4%
Hawaiian 5%
Chinese 7%
Hispanic/Latino 0%
Other/Mixed 9%
Total 100%
Politics
Liberal/Progressive 30%
Moderate 39%
Conservative 21%
Unsure 10%
Total 100%
Party_ID
Democrat 56%
Republican 18%
Independent 23%
Unsure 3%
Total 100%
5. 5
Education
No degree 2%
High School Degree 22%
College Degree 46%
Graduate Degree 30%
Total 100%
Have you, or a member of your immediate family such as a spouse, sibling, parent, or child
served active military duty in Iraq or Afghanistan at any time in the past ten years?
Military_Family
Yes 13%
No 87%
Total 100%
Household_Income
$50,000 or less 31%
$50,000-$100,000 40%
$100,000 or more 29%
Total 100%
6. 6
Crosstabs
President * Screen Crosstabulation
% within Screen
Screen
Already Definitely
voted voting 50/50
President Obama 66% 59% 8%
Romney 31% 36% 25%
Unsure 3% 6% 67%
Total 100% 100% 100%
PresStrength * President Crosstabulation
% within President
President
Obama Romney
PresStrength Definitely 96% 91%
Leaning 3% 9%
Unsure 1% 0%
Total 100% 100%
President * PresStrength Crosstabulation
% within PresStrength
PresStrength
Definitely Leaning Unsure
President Obama 65% 41% 88%
Romney 35% 59% 13%
Total 100% 100% 100%
7. 7
President * PresDebates Crosstabulation
% within PresDebates
PresDebates
Very Not
importan Somewhat importan
t important t Unsure
President Obama 56% 62% 66% 19%
Romney 41% 35% 29% 10%
Unsure 3% 3% 5% 71%
Total 100% 100% 100% 100%
PresDebates * President Crosstabulation
% within President
President
Obama Romney Unsure
PresDebates Very important 26% 34% 19%
Somewhat important 37% 37% 23%
Not important 37% 29% 34%
Unsure 1% 0% 24%
Total 100% 100% 100%
President * RetroPres Crosstabulation
% within RetroPres
RetroPres
McCain Obama Unsure
President Obama 8% 84% 29%
Romney 88% 13% 44%
Unsure 4% 3% 26%
Total 100% 100% 100%
RetroPres * President Crosstabulation
% within President
President
Obama Romney Unsure
RetroPres McCain 3% 65% 21%
Obama 94% 26% 46%
Unsure 3% 9% 33%
Total 100% 100% 100%
8. 8
President * Rail Crosstabulation
% within Rail
Rail
Support Oppose Unsure
President Obama 78% 47% 62%
Romney 20% 47% 23%
Unsure 3% 6% 15%
Total 100% 100% 100% 100%
Rail * President Crosstabulation
% within President
President
Obama Romney Unsure
Rail Support 53% 24% 21%
Oppose 39% 71% 58%
Unsure 7% 5% 21%
Total 100% 100% 100%
9. 9
President * County Crosstabulation
% within County
County
Oahu Hawaii Maui Kauai
President Obama 60% 67% 60% 54%
Romney 35% 28% 33% 42%
Unsure 5% 5% 7% 3%
Total 100% 100% 100% 100%
President * CD Crosstabulation
% within CD
CD
1 2
President Obama 61% 61%
Romney 35% 32%
Unsure 4% 6%
Total 100% 100%
President * County_CD Crosstabulation
% within County_CD
County_CD
Oahu_1 Oahu_2 Hawaii Maui Kauai
President Obama 61% 60% 67% 60% 54%
Romney 35% 33% 28% 33% 42%
Unsure 4% 7% 5% 7% 3%
Total 100% 100% 100% 100% 100%
10. 10
President * Gender Crosstabulation
% within Gender
Gender
Male Female
President Obama 56% 67%
Romney 39% 29%
Unsure 5% 4%
Total 100% 100%
President * Age Crosstabulation
% within Age
Age
18-29 30-39 40-49 50-64 65+
President Obama 59% 48% 46% 68% 64%
Romney 27% 48% 43% 30% 32%
Unsure 14% 4% 12% 2% 4%
Total 100% 100% 100% 100% 100%
President * Race_Ethnicity Crosstabulation
% within Race_Ethnicity
Race_Ethnicity
Japanes Hispanic/Latin
Caucasian e Filipino Hawaiian Chinese o Other/Mixed
President Obama 61% 66% 50% 76% 59% 40% 54%
Romney 36% 31% 34% 24% 34% 60% 34%
Unsure 4% 3% 16% 7% 11%
Total 100% 100% 100% 100% 100% 100% 100%
11. 11
President * Politics Crosstabulation
% within Politics
Politics
Liberal/Progressiv Conservativ
e Moderate e Unsure
President Obama 89% 61% 18% 72%
Romney 9% 36% 76% 10%
Unsure 2% 2% 7% 19%
Total 100% 100% 100% 100%
President * Party_ID Crosstabulation
% within Party_ID
Party_ID
Republica Independen
Democrat n t Unsure
President Obama 88% 12% 37% 48%
Romney 10% 86% 53% 16%
Unsure 2% 2% 10% 35%
Total 100% 100% 100% 100%
12. 12
President * Education Crosstabulation
% within Education
Education
High
No School College Graduate
degree Degree Degree Degree
President Obama 48% 62% 56% 70%
Romney 38% 32% 40% 26%
Unsure 14% 6% 4% 4%
Total 100% 100% 100% 100%
President * Military_Family Crosstabulation
% within Military_Family
Military_Family
Yes No
President Obama 53% 63%
Romney 42% 33%
Unsure 5% 4%
Total 100% 100%
President * Household_Income Crosstabulation
% within Household_Income
Household_Income
$50,000-
$50,000 $100,00 $100,000
or less 0 or more
President Obama 62% 65% 55%
Romney 30% 33% 41%
Unsure 8% 3% 4%
Total 100% 100% 100%