32. Examples: Fundchange Post Promote Share Search/Filter Fund Receipt Report Costs: $99 + hst to join includes 2 postings 3.9% processing fee 10
33. Projects or Doable Asks Easier for most people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’ Examples: Piece of medical equipment Stream revitalization Education program Conference attendance Sports equipment for a couple kids 9
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35. It’s social – the crowd won’t promote projects that aren’t shareable
41. Need to pay attention to write-up to inspire funders12
42. Social Enterprise Funding Small investments from grassroots and community based supporters Determine your model Does Fundchange fit the bill or is another model needed? What is the localization factor? City Province Country Category based 9
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44. Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online.
45. Make sure your target audience is online and will give online
46. If you opt to post your projects on established crowdfundingsites, do your homework – be careful of the company you keep. 13