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#futureIC morning workshops
1. CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING
OUR
FUTURE
ANNUAL INTERNAL
COMMUNICATION
CONFERENCE 2013
In association with CIPR Inside
2. CHARTERED INSTITUTE OF PUBLIC RELATIONS
YOUR CAREER IN YOUR HANDS
COMMA PARTNERS
WORKSHOP – 25 SEPTEMBER 2013
3. CHARTERED INSTITUTE OF PUBLIC RELATIONS
• Definitions
• A good day
• Your options
• Working environments
• Competencies
• Considerations
• Questions
AGENDA
4. CHARTERED INSTITUTE OF PUBLIC RELATIONS
DEFINITIONS
WHAT IS A CAREER?
Career describes an individual’s journey through learning, work
and other aspects of life
OPPORTUNITY
•Can you shape it?
•How can you prepare yourself for the future?
5. CHARTERED INSTITUTE OF PUBLIC RELATIONS
A GOOD DAY
Think of a work day you really enjoyed..(2/3 minutes)
Why did it feel good?
Think about difference between good day itself and what you are
good at?
How often do you have days like that?
Do you want them all to be like that or different?
..Now let’s think about your role
8. CHARTERED INSTITUTE OF PUBLIC RELATIONS
Gravitas
Consulting & coaching
Innovation and creativity
Leader in design and adoption of vision
and standards
Business focus
Cross functional experience
Measurement, research, analysis
Channel development
Stakeholder management, influencing
Professional development
Craft especially writing, design
Working with suppliers
Relationships & networks
Planning ability, making things happen
Channel in-puts, management
9. CHARTERED INSTITUTE OF PUBLIC RELATIONS
SUMMARY
Your job – do you like it, or have you outgrown it?
What is the right role now, and later?
What competencies have you got, what is missing?
Are you seeking feedback regularly?
Do you need a buddy, a mentor, a coach?
Consider other factors for future: culture, commute, training,
reward
Ask yourself about your family plans and how you will work
Are you networking enough, at all?
Are you reading and keeping in touch with the industry?
10. CHARTERED INSTITUTE OF PUBLIC RELATIONS
FINAL THOUGHTS
You can influence your career direction
You can and should prepare - luck is what happens when
preparation meets opportunity
No one way forward - vertical and horizontal moves are common
Roles vary enormously - no generic professional qualification
A moving feast – client-side, consultancy and interim
This is on-going - define and re-define as you grow professionally
Be proactive, be brave – your career, your choice
23. About Newsweaver
Over 400 blue chip and
FTSE 100 organisations in
96 countries use
Newsweaver to help them
inform, engage and inspire
employees
We work with:
26. Step one: Set Objectives
What is the business need?
How can communication help to accomplish it?
What do we need to communicate?
What action do we want people to take as a result?
What will success look like?
How will we measure success?
28. Step two: Analyse your Audience
Who do we need to communicate with?
Where are they based?
What languages do they speak?
What devices do they use?
Can they all access the same tools?
52. Share metrics with your organisation
Share reports with
stakeholders
Present results to those
leading the change
programme
Demonstrate business
benefits and reinforce
the value of Internal
Communications
53. Craft your communication
7
Set objectives
Insight & measurement
Share your results
Use a mix of channels
Analyse your audience
Get engagement
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Seven
Step
Checklist
