Optimizing your website for the search engines is still important to pay attention to. This presentation takes you through the basics of what is needed to make that happen.

1. SEO in a Nutshell
50 Shades of Grey?
Marketing Monday’s
May 12, 2014
Cindy Turrietta | Search Marketing Strategist | Cindy@CindyTConsulting.com
https://www.facebook.com/affordablesearchengineranking
http://www.linkedin.com/in/cindytconsulting
https://twitter.com/cindyturrietta

2. Definitions
SEO
(search engine optimization) is the process of affecting the
visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results.
Optimize
Make the best or most effective use of (a situation, opportunity,
or resource). To make as effective, perfect, or useful as
possible.

3. The 3 Parts of SEO
1. Website Technical optimization
2. Website On-page optimization
3. Off-page optimization

4. TRUSTCONVERSIONS!
ENGAGEMENT
TRUST
DEVICES

5. Technical Optimization
1. Page load time
2. Mobile
3. Social
4. Microformat markup
5. Authorship
6. Bounce rate

6. Straight from the Horse’s Mouth...
● Review your page titles and snippets
● Blocking Google
● International
● Mobile
● Images and video
● Indicate paginated content
● Meta tags that Google understands
● About rel="canonical"
● Use rel="nofollow" for specific links
● Hidden text and links
● Cloaking
● Link schemes
● Use canonical URLs
● Author information in search results
● Link to your Google+ profile using rel="
author"
● Automatically generated content
● Sneaky redirects
● Doorway pages
● Scraped content
● Creating pages with malicious behavior
● What is hacking or hacked content?
● User-generated spam
http://tinyurl.com/google-content-guidelines

7. rel=”author”
The Definitive Guide to
Google Authorship
Markup
http://tinyurl.com/definitive-guide-authorship

8. On-Page Optimization
1. Title tags (60 characters)
2. Unique meta desc (120 characters)
3. Internal keyword rich text links - vary text used
4. Write for human audience, keyword density is not important
5. Content = text, video, graphics, documents, audio; quality is important
6. Use related keyword phrases on pages, length based on competition
7. Keyword focused & compelling!
8. Trust & Engagement is key

9. Quality Content IS King
● Attracts links
● Increases sharing
● Boosts time on site
● Can be repurposed
● Lowers bounce rate
● Increases number of pages visited
● Increases conversion goals from calls to action

10. Links are the King’s Ransom
1. Off page content created with quality in mind
2. Organic link diversity is best
3. Selected directory submissions
4. Quality of links is most important!

11. Google’s Algorithm Updates
http://moz.com/google-algorithm-change

12. Robust and Free
http://www.google.com/analytics/
October 2011, Google changed the way it harvests data from
search to protect users’ privacy.
http://blog.kissmetrics.com/unlock-keyword-not-provided/
Just Do It!

13. Wash, Rinse, Repeat
Write &
Repurpose
Quality
Content
ANALYSIS
KEYWORD
RESEARCH
CONTENT
CREATION
ON-PAGE
OPTIMIZATION
SYNDICATE
CONTENT

14. Take Aways
1. SEO is more than meta data.
2. Change is inevitable.
3. Wash, rinse, repeat.

15. Tools
Analytics
http://www.google.com/analytics/
Webmaster Guidelines
http://www.google.com/support/webmasters/bin/answer.py?
hl=en&answer=35769
http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html
http://help.live.com/help.aspx?mkt=en-us&project=wl_webmasters
(requires account)
Ranking Tools
http://tools.seobook.com/firefox/rank-checker/#
http://moz.com/tools
http://www.searchenginenews.com/about/plans/
Training & more!
http://www.searchenginenews.com/about/plans/
Keyword Research
https://adwords.google.com/ko/KeywordPlanner/Home
(requires AdWords account)
http://www.keywordeye.com/
http://www.keywordspy.com/
http://www.semrush.com/
http://www.wordstream.com/keywords
http://www.spyfu.com
Check Links
http://www.quirk.biz/searchstatus/
http://www.backlinkwatch.com/index.php
http://www.linkdiagnosis.com/
Social Media Syndicating
https://hootsuite.com/plans

16. SEO in a Nutshell
50 Shades of Grey?
Marketing Monday’s
May 12, 2014
Cindy Turrietta | Search Marketing Strategist | Cindy@CindyTConsulting.com
https://www.facebook.com/affordablesearchengineranking
http://www.linkedin.com/in/cindytconsulting
https://twitter.com/cindyturrietta