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Why Should Communicators Learn to Code?
1. Why Should Communicators Learn to Code?
Cindy Royal, Ph.D
Professor
Texas State University
School of Journalism
and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
2.
3. “Learning these skills isn’t just
important for your future, it’s
important for our country’s future.”
Barack Obama
4. “Everyone should learn a computer
language because it teaches you
how to think.”
Steve Jobs
5.
6. Why learn to code?
Tweak code in a Content Management System
20. Our concept of a journalist is changing
VR
360 VideoBots
Artificial Intelligence
Augmented Reality
drones
data & analyticssensors
21. Technology is Communication and
Communication is Technology
• All media now digital media
• Social and mobile
• This is what we do as communicators
23. Data, Data, Data
• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analytics
24. Innovation
• Digital changes scale, scope, economics,
participation
• Introduces new competition
• Interactive presentation of
data as a story
• Seek inspiration outside
immediate purview
• Collaborate and share
• Apply Design Thinking/Make Things
25. 21st
Century Careers
• Advanced technology/social/community roles in
media companies
• Media roles in technology companies like Twitter,
Facebook or Google, but also local tech-focused
companies
• Start-ups
• Roles
• Web Development
• Product Manager
• Data Analyst
• Social Media Editor
• Engagement or Audience Manager
• Jobs that don’t exist yet
Notas do Editor
Teach Web design and online journalism
Dramatic, unpredictable changes over the past decade
Blogs, podcasts, social media
Online audio, video, slideshows, animated graphics
Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
In December 2014, celebrities and technologists from Ashton Kutcher to Mark Zuckerberg encouraged everyone to take part in an Hour of Code.
Kicking off Computer Science Week last year, President Obama proclaimed “Learning these skills isn’t just important for your future, it’s important for our country’s future.”
As far back as 1995, tech visionary Steve Jobs was saying, “Everyone should learn a computer language because it teaches you how to think.”
When asked what’s cooler? Music or computer programming, musician will.i.am of the Black Eyed Peas, said “Coding. By about 10 times. A trillion times. It’s the most creative space.”
He says “Great coders are today’s rock stars.”
Platform to teach journalists how to code
Time spent on content
Will move to platform development
Took CS courses as well as visited with professors, organizations in area
Zach Seward, Quartz SXSW
We get news through platforms now.
Google Now, Yahoo News Digest, Facebook Paper
…if your ideas aren’t immediately embraced.
Persistence;don’t get discouraged
Data within article structure – longitudinal analysis
Don’t just use the same old methods and theories to study blogs and Twitter
…if your ideas aren’t immediately embraced.
Persistence;don’t get discouraged
Data within article structure – longitudinal analysis
Don’t just use the same old methods and theories to study blogs and Twitter
Nieman, MediaShift, make it more readable for public, more usable for industry
Traditional journalis slow to accept new ideas, but don’t get discouraged.
This is not easy, but we have to generate new ideas for the future of communication research.