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Why Should Communicators Learn to Code?
Cindy Royal, Ph.D
Professor
Texas State University
School of Journalism
and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
“Learning these skills isn’t just
important for your future, it’s
important for our country’s future.”
Barack Obama
“Everyone should learn a computer
language because it teaches you
how to think.”
Steve Jobs
Why learn to code?
Tweak code in a Content Management System
Why learn to code?
Scrape data from a website
Why learn to code?
Work with an Application Programming Interface (API)
Why learn to code?
Work with an Application Programming Interface (API)
Why learn to code?
Work with an Application Programming Interface (API)
Why learn to code?
Create an interactive chart
Why learn to code?
Work on a collaborative team
on an interactive project
Why learn to code?
Work on a collaborative team
on an interactive project
Why learn to code?
Work on a collaborative team
on an interactive project
• HTML/CSS
• Responsive Design
• Forms
• Intro to Programming
• JavaScript
• Filtering Large Datasets
• Google Charts
• Jquery
• News Application Development
• Website, tutorials, video, code repository
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
VR
360 VideoBots
Artificial Intelligence
Augmented Reality
drones
data & analyticssensors
Technology is Communication and
Communication is Technology
• All media now digital media
• Social and mobile
• This is what we do as communicators
Platforms and Products
Data, Data, Data
• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analytics
Innovation
• Digital changes scale, scope, economics,
participation
• Introduces new competition
• Interactive presentation of
data as a story
• Seek inspiration outside
immediate purview
• Collaborate and share
• Apply Design Thinking/Make Things
21st
Century Careers
• Advanced technology/social/community roles in
media companies
• Media roles in technology companies like Twitter,
Facebook or Google, but also local tech-focused
companies
• Start-ups
• Roles
• Web Development
• Product Manager
• Data Analyst
• Social Media Editor
• Engagement or Audience Manager
• Jobs that don’t exist yet

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Why Should Communicators Learn to Code?

  • 1. Why Should Communicators Learn to Code? Cindy Royal, Ph.D Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
  • 2.
  • 3. “Learning these skills isn’t just important for your future, it’s important for our country’s future.” Barack Obama
  • 4. “Everyone should learn a computer language because it teaches you how to think.” Steve Jobs
  • 5.
  • 6. Why learn to code? Tweak code in a Content Management System
  • 7. Why learn to code? Scrape data from a website
  • 8. Why learn to code? Work with an Application Programming Interface (API)
  • 9. Why learn to code? Work with an Application Programming Interface (API)
  • 10. Why learn to code? Work with an Application Programming Interface (API)
  • 11. Why learn to code? Create an interactive chart
  • 12. Why learn to code? Work on a collaborative team on an interactive project
  • 13. Why learn to code? Work on a collaborative team on an interactive project
  • 14. Why learn to code? Work on a collaborative team on an interactive project
  • 15. • HTML/CSS • Responsive Design • Forms • Intro to Programming • JavaScript • Filtering Large Datasets • Google Charts • Jquery • News Application Development • Website, tutorials, video, code repository
  • 16. Our concept of a journalist is changing
  • 17. Our concept of a journalist is changing
  • 18. Our concept of a journalist is changing
  • 19. Our concept of a journalist is changing
  • 20. Our concept of a journalist is changing VR 360 VideoBots Artificial Intelligence Augmented Reality drones data & analyticssensors
  • 21. Technology is Communication and Communication is Technology • All media now digital media • Social and mobile • This is what we do as communicators
  • 23. Data, Data, Data • Storytelling, data visualization • Location-based features and services • Web scraping and APIs • Analytics
  • 24. Innovation • Digital changes scale, scope, economics, participation • Introduces new competition • Interactive presentation of data as a story • Seek inspiration outside immediate purview • Collaborate and share • Apply Design Thinking/Make Things
  • 25. 21st Century Careers • Advanced technology/social/community roles in media companies • Media roles in technology companies like Twitter, Facebook or Google, but also local tech-focused companies • Start-ups • Roles • Web Development • Product Manager • Data Analyst • Social Media Editor • Engagement or Audience Manager • Jobs that don’t exist yet

Notas do Editor

  1. Teach Web design and online journalism Dramatic, unpredictable changes over the past decade Blogs, podcasts, social media Online audio, video, slideshows, animated graphics Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
  2. In December 2014, celebrities and technologists from Ashton Kutcher to Mark Zuckerberg encouraged everyone to take part in an Hour of Code.
  3. Kicking off Computer Science Week last year, President Obama proclaimed “Learning these skills isn’t just important for your future, it’s important for our country’s future.”
  4. As far back as 1995, tech visionary Steve Jobs was saying, “Everyone should learn a computer language because it teaches you how to think.”
  5. When asked what’s cooler? Music or computer programming, musician will.i.am of the Black Eyed Peas, said “Coding. By about 10 times. A trillion times. It’s the most creative space.”   He says “Great coders are today’s rock stars.”
  6. Platform to teach journalists how to code Time spent on content Will move to platform development Took CS courses as well as visited with professors, organizations in area
  7. Zach Seward, Quartz SXSW We get news through platforms now. Google Now, Yahoo News Digest, Facebook Paper
  8. …if your ideas aren’t immediately embraced. Persistence;don’t get discouraged Data within article structure – longitudinal analysis Don’t just use the same old methods and theories to study blogs and Twitter
  9. …if your ideas aren’t immediately embraced. Persistence;don’t get discouraged Data within article structure – longitudinal analysis Don’t just use the same old methods and theories to study blogs and Twitter Nieman, MediaShift, make it more readable for public, more usable for industry Traditional journalis slow to accept new ideas, but don’t get discouraged. This is not easy, but we have to generate new ideas for the future of communication research.