Presentation given to Creative Skillset on 7 June 2012.

1. Leadership and Representation for the
Digital Content Industry in Northern Ireland
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3. Digital is...
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4. Digital is...
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6. Digital is...
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7. Digital is...
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8. Digital is...
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9. Digital is...
Internet access spending Video Games
Radio
Internet advertising
Television subscriptions
Consumer & Education & license fees
Book Publishing
Television Advertising Filmed Entertainment
Recorded Music
Newspaper Publishing
and more....
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10. Digital is...
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11. Impact of Digital
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12. Impact of Digital: Games/Music
In 2011, it was predicted
it would happen mid-2013.
It happened last week
http://www.nme.com/news/miscellaneous/64078
This has already
happened.
See also GAME/GameStop
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13. Impact of Digital: Television
• 186 million requests (up 24% on 2011)
• Tablets/mobile up 94% (15% of total requests)
• BBC iPlayer for iPad most popular app of all time
• Smart TVs, games consoles up 57%
• 64% of social media between 6-9 pm TV related
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14. Digital is...
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15. Digital is...
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16. Digital becomes...
THE NEW
NORMAL
PwC Outlook Report 2011-2015
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17. Who we are
• Elected Steering Group (& co-opts)
• 232 member companies
• Hosted by Momentum
• Funded* by DCAL
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18. Who we are
• Mary McKenna, Learning Pool
• Ryan Adams, BBC
• Rory Campbell, FordeCampbell Law
• Ian Graham, Momentum
• A N Other x 2
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19. What we do
• Lobbying, representation,
• Advice on funding, skills, export
• Market watching, predictions
• Revenue focus, global, products
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20. What we want
• Funding and Investment
• Export and Internationalisation
• Innovation and Creativity
• Skills and Training
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21. What we want
• Funding and Investment
1. Seed funding (likely to be public)
2. Development funding (private)
3. Go to Market (private, supported)
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22. What we want
• Export and Internationalisation
1. Trade missions (INI excel themselves)
2. Localisation expertise (Universities?)
3. Export sales
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23. What we want
• Innovation and Creativity
1. Facilitated (critical mass)
2. Market driven (opportunities)
3. Pipeline (where are the customers)
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24. What we want
• Skills and Training
1. Market driven (driven by money)
2. DNA
3. Yesterday
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25. Compete
or
Win?
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26. The Issue
Other regions
have it sorted
What are the rates of public funding in
other countries in the EU/outside the EU?
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27. Transmedia Opportunities
Ever seen a Zombie movie?
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