A Convergence of Flat Surfaces- Digital Marketing predictions for 2013
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This is a presentation I gave at the Content Marketing Association on 4th Dec in London. We were asked to predict big trends for 2013. This belief is we will see a continued convergence of traditional marketing and digital marketing. Audiences attention has for hundreds of years been focused on flat surfaces. As story tellers and marketers our job is to make flat surfaces worthy of attention. Today with digital technology, audiences have a greater diversity of interesting flat surfaces, but that doesn't mean that non digital flat surfaces cease to get any attention! Much of this thinking was inspired by "A day made of Glass' a brilliant window into the not too distant future by an innovative glass manufacturer Corning who specialise in touch screen glass technology. If you havent already- check this movie out before reading this slide presentation. uk.youtube.com/watch?v=6Cf7IL_eZ38
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A Convergence of Flat Surfaces- Digital Marketing predictions for 2013
- 1. Who am I? Digital Marketer from the Isle of Wight Podcast producer Ciaran Rogers Digital marketing manager for a well known british beauty brand University lecturer for digital marketing strategy ...a lso a Author...( ish) dy .. .and dad ning win award mime p anto d ame! target internet. Twitter: @ciaraniow
- 2. The Digital Marketing Podcast Free Digital Marketing Training and Inspiration Every 2 weeks or so... www.targetinternet.com rn w hile lea Also on Free in the Apple iTunes Store you’ re on ove the m target internet.
- 3. How are you monitoring your business landscape? Photo by Kendall Morton Is your business a bit J.R. Hartley? Or a bit Mystic Meg? Do you catch enough fish? target internet.
- 4. Prediction No 1 - It’s always been about the content! target internet.
- 5. Prediction No 1 - It’s always been about the content! • Humans remain motivated by well produced content target internet.
- 6. Prediction No 1 - It’s always been about the content! • Humans remain motivated by well produced content • To thrive and get noticed your business will need to be / get good at this. target internet.
- 7. Prediction No 1 - It’s always been about the content! • Humans remain motivated by well produced content • To thrive and get noticed your business will need to be / get good at this. • Content that is easy to find and consume and adds value for Your customer should be a key focus for you if you want to stand out / engage / do well. target internet.
- 8. Prediction No 1 - It’s always been about the content! • Humans remain motivated by well produced content • To thrive and get noticed your business will need to be / get good at this. • Content that is easy to find and consume and adds value for Your customer should be a key focus for you if you want to stand out / engage / do well. • Think multi platform - Desktop / Mobile / Tablet / and ....Non Digital flat surfaces target internet.
- 9. Prediction No 1 - It’s always been about the content! • Humans remain motivated by well produced content • To thrive and get noticed your business will need to be / get good at this. • Content that is easy to find and consume and adds value for Your customer should be a key focus for you if you want to stand out / engage / do well. • Think multi platform - Desktop / Mobile / Tablet / and ....Non Digital flat surfaces • Think social media engagement - Facebook -Twitter- target internet. YouTube- Google- .... oh and WOM!
- 10. Cast your minds back... to a farm kitchen table sometime in 1899.... target internet.
- 11. Content marketing is nothing new... target internet. http://dustcoveredcurios.wordpress.com/2010/05/23/sunlight-year-book-1899/
- 12. Content marketing is nothing new... • How to butcher a fish target internet. http://dustcoveredcurios.wordpress.com/2010/05/23/sunlight-year-book-1899/
- 13. Content marketing is nothing new... • How to butcher a fish • How to read someone’s palm, target internet. http://dustcoveredcurios.wordpress.com/2010/05/23/sunlight-year-book-1899/
- 14. Content marketing is nothing new... • How to butcher a fish • How to read someone’s palm, • General almanac-type information about the cycles of the moon and the tides, current postal rates, target internet. http://dustcoveredcurios.wordpress.com/2010/05/23/sunlight-year-book-1899/
- 15. Content marketing is nothing new... • How to butcher a fish • How to read someone’s palm, • General almanac-type information about the cycles of the moon and the tides, current postal rates, • Cleverly worked into the text of every article is “how superior Sunlight Soap is, and how useful it is in every task you could imagine.” target internet. http://dustcoveredcurios.wordpress.com/2010/05/23/sunlight-year-book-1899/
- 16. Content Marketing C.1899... target internet. images: mysupermarket.co.uk
- 17. Content Marketing C.1899... “#SunlightSoap — the best soap for washing pigeons.” target internet. images: mysupermarket.co.uk
- 18. Prediction No 2 target internet.
- 19. Prediction No 2 • A mass marketing convergence of flat things.... target internet.
- 20. Prediction No 2 • A mass marketing convergence of flat things.... • Mash ups of things you never believed would ever mashup! target internet.
- 21. target internet. Watch th full movie here: http://www.youtube.com/watch?v=6Cf7IL_eZ38
- 22. Owned Earned and Paid Media:
- 23. Owned Earned and Paid Media: Traditional Media Print / TV / Video / Radio
- 24. Owned Earned and Paid Media: Digital Media Traditional Media Mobile / Web/ Tablet / Podcasts/ Print / TV / Video / Radio Video
- 25. Owned Earned and Paid Media: Digital Media Traditional Media Mobile / Web/ Tablet / Podcasts/ Print / TV / Video / Radio Video
- 26. Where are the fish hanging out? A convergence of flat surfaces?
- 27. Where are the fish hanging out? Newspapers/ Books Kitchen Mirror/Bus stop wall Fridge door/ Cooker A convergence of flat surfaces?
- 28. Where are the fish hanging out? Newspapers/ TV Books Telephone / Internet/ Photos/ Kitchen Mirror/Bus stop wall Music/ Video / Sat Nav Fridge door/ Cooker A convergence of flat surfaces?
- 29. Where are the fish hanging out? Newspapers/ TV Books Telephone / Internet/ Photos/ Kitchen Mirror/Bus stop wall Music/ Video / Sat Nav Fridge door/ Cooker A convergence of flat surfaces?
- 30. Can you think of anything worse? target internet.
- 31. The penny drops... target internet.
- 32. Predictions No 3 target internet.
- 33. Predictions No 3 • Industry pundits will probably herald 2013 as the year of Mobile.... Again! target internet.
- 34. Predictions No 3 • Industry pundits will probably herald 2013 as the year of Mobile.... Again! • but I believe.... target internet.
- 35. 2013 will be... Image: Julie’s Fridge target internet.
- 36. 2013 will be... •The year of the Fridge! Image: Julie’s Fridge target internet.
- 37. The year of the Fridge... 2013 target internet.
- 38. The year of the Fridge... 2013 • Think not of internet enabled refrigerators... target internet.
- 39. The year of the Fridge... 2013 • Think not of internet enabled refrigerators... • ...but imagine if you will a fridge enabled Internet! target internet.
- 40. The year of the Fridge... 2013 • Think not of internet enabled refrigerators... • ...but imagine if you will a fridge enabled Internet! • Watch and consume all your daily professional content, emails, work, finance, entertainment... target internet.
- 41. The year of the Fridge... 2013 • Think not of internet enabled refrigerators... • ...but imagine if you will a fridge enabled Internet! • Watch and consume all your daily professional content, emails, work, finance, entertainment... • ...and a tasty satisfying snack or milk for your tea is never more than a few inches away! target internet.
- 42. Prediction No.4 • Customers will remain your most important thing ever! • You need a strategy to engage them... • they are not just engaged on digital flats! • ... but (they do all have fridges!) target internet.
- 43. Who are they? target internet.
- 44. What do they like? • Facebook can tell you... • So can Google... • So can Twitter... • So can YouTube... • and Amazon • So can they...! • ...but can you tell me? target internet.
- 45. The obsession with Likes target internet. www.facebook.com/corporatebollocks
- 46. The obsession with Likes target internet. www.facebook.com/corporatebollocks
- 47. The obsession with Likes target internet. www.facebook.com/corporatebollocks
- 48. The obsession with Likes target internet. www.facebook.com/corporatebollocks
- 49. The obsession with Likes target internet. www.facebook.com/corporatebollocks
- 50. The obsession with Likes target internet. www.facebook.com/corporatebollocks
- 51. target internet.
- 52. What are their key problems? target internet.
- 53. What are their key problems? How do they like to communicate? target internet.
- 54. What are their key problems? How do they like to communicate? How are you measuring your engagements and outcomes? target internet.
- 55. Where do they hang out? • At Local events, bus stops on trains planes or in their car? • Shopping sites? Social networks? In their Email? • On mobile networks? or in apps on their smart phone? • At conferences or trade shows ? • On video sharing sites? ( Think internet connected TV’s) • On your website? on your blog? In your office building? • ...or even in front of the bathroom mirror? target internet.
- 56. Which screens are they using How & where? target internet.
- 57. Which screens are they using How & where? Image: telegraph.co.uk Here? target internet.
- 58. Which screens are they using How & where? Image: telegraph.co.uk Image: Guardian.co.uk Here? or Here? target internet.
- 59. Where are they exactly...? target internet.
- 60. Where are they exactly...? Here? Image:rzhooker.com/busstop target internet.
- 61. Where are they exactly...? Here? or Here? Image:rzhooker.com/busstop Image: neatorama.com target internet.
- 62. or maybe here... target internet.
- 63. to find the answer... target internet.
- 64. to find the answer... • Common sense... target internet.
- 65. to find the answer... • Common sense... • ASK! Everyone loves talking about themselves! target internet.
- 66. to find the answer... • Common sense... • ASK! Everyone loves talking about themselves! • Analytics target internet.
- 67. to find the answer... • Common sense... • ASK! Everyone loves talking about themselves! • Analytics • No one social network site target internet.
- 68. to find the answer... • Common sense... • ASK! Everyone loves talking about themselves! • Analytics • No one social network site • No one dominant platform target internet.
- 69. to find the answer... • Common sense... • ASK! Everyone loves talking about themselves! • Analytics • No one social network site • No one dominant platform • It’s not necessarily about the next hot sexy internet big thing... target internet.
- 70. to find the answer... • Common sense... • ASK! Everyone loves talking about themselves! • Analytics • No one social network site • No one dominant platform • It’s not necessarily about the next hot sexy internet big thing... • ...It’s still definitely about people... your customers target internet.
- 71. and just maybe it’s still slightly about... ciaran.rogers@gmail.com @ciaraniow www.targetinternet.com target internet. images: mysupermarket.co.uk and wdfw.wa.gov