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2 Step Flow Theory

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Christine Culibao
Christine Culibao
EducaçãoTecnologiaNegócios
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DIFFUSION OF INNOVATION (Two-Step Flow) Presented by: Ian Culibao Advanced Comm Theory
2-Step Flow: Easy Facts
 
2-Step Flow: The Idea Information from the media moves in two distinct stages: SECOND: Opinion leaders pass on their own interpretations in addition to the actual media content.
2-Step Flow: Key People Warren Buffett’s $620,100 lunch auction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-step Flow Theory Mass Media Information Receivers Opinion Receivers/ Seekers Opinion Leaders Step 1a Step 1b Step 2 Step 3
Multi-step Flow ,[object Object],[object Object],[object Object],[object Object],DIFFUSION PROCESS. The process by which the acceptance of an innovation is spread by communication to members of social system over time.
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2 Step Flow Theory