Online marketing basics for artists
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http://theabundantartist.com This is the presentation that I gave at the Artist Trust event in Seattle, WA.
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Online marketing basics for artists
- 1. online marketing for artists
- 2. gallery vs independent many well known gallery artists don’t make a great living, but they have a place in academic circles and history many artists with a relatively small audience make a great living and have strong connections with their collectors
- 3. know your collectors Who are they? Where do they live? What are their hobbies? Where do they spend their time? They’re not always older…
- 4. what makes you special? unique offerings and programs – like welding kits show your personality and sources of inspiration research what other artists in your niche are doing online
- 5. have a great online portfolio MichaelWhitlark.com
- 6. sell originals at full price sell prints at a discount See my free video on how to build an artist website with Wordpress.
- 7. copyright concerns • leverage Creative Commons • use low-res images (72dpi) • keep them small (500 pixels wide or less) • don’t use scripts that disable right-clicking or sharing
- 8. email newsletters The single most important marketing tool an artist has. • Email list sign ups • Write down names at galleries, fairs • Ping your list at least once per month
- 9. write a blog your blog is the place to talk about your work, what inspires you, and other topics of passion. • set a schedule you can keep • 23 things to write about • share your posts with others
- 10. be social last year, Natasha Wescoat made $50,000 from Facebook related sales. • 80/20 ratio of interesting/engaging content to sharing your art • ask questions and respond to theirs • make it fun – giveaways, contests, auctions, charities • build urgency
- 11. what is success? • track everything with Google Analytics • # of Sales • email list sign ups • traffic to your site • tweets, likes and pins are nice, but they are not equal to sales
- 12. questions? contact me at theabundantartist.com for speaking, coaching, and other projects
Notas do Editor
- Do you want to be aloof and remote, or do you want to form a personal relationship with your collectors? Do you want the gallery controlling your relationships? Do you think the gallery has your best interests at heart? Do you see your art as a business with the gallery as a partner, or are you dependent on them? Willing to do what it takes to meet people and get their interest?
- Old, wealthy, white men. Middle aged house wives. This is expanding to the middle class. Art is a status symbol, and people have disposable income.
- Don’t use template sites or Art Malls, Wordpress, FASO, my services.