What happens when You Google Yourself
Are your most basic of internet profiles set up.
Don't know how to set up the ones you need to set up, then check out this real estate training about how to setting up and manage your internet profiles for more leads, more closings, and ultimately MORE MONEY
Greater Vancouver Realtors Statistics Package April 2024
How to Correctly Set Up and Manage Real Estate Agent Internet Profiles
1. What Happens When You Google You
Setting up Local Internet Profiles for Real Estate Agents
Presenter:
Chuck Ward “PRO” Director of Marketing
2.
3. Here was the Question Posed
What happens when you Google yourself, your brand, or your business?
4. Think About These Questions
Have you ever Googled yourself (of course you have)
What happened?
◦
Did you like what you saw the results Google served to you about yourself, your brand, or your business?
Were you satisfied?
5. Think About These Questions
Should (or Do) you need to improve
Answer a Question with a Question
Are you getting enough leads, phone calls, closings and commission checks
7. You Probably Fall into One of These Categories
1.
Nothing exists
2.
What (may) does exist is negative and derogatory
3.
Do have just one profile or many incomplete ones?
9. BASIC STEPS TO CREATING SUCCESSFUL
What Happens When You Google You ?
10.
11. Thursday’s Agenda
Determining Which Local Profiles to Target
How to fill out those profiles
◦
Pieces of Data to Include
◦
Linking to Your Website(s)
Resources, guides and checklists for each separate profile
12. Step One
Go to maps.google.com
Search your company office
Use the EXACT address that is listed there
14. Primary Profile: Google
Gmail.com
Create or sign into your account
Use the EXACT same address from the previous slide (not the company name)
15. Primary Profile: Google
Go to plus.google.com
Upload an image or logo
Must be larger than 250 pixels by 250 pixels
More resources are available in your member resource center
16. Next Profile: LinkedIn
◦
Go to http://linkedin.com
◦
Sign into or up for an account
◦
Go to Profile >> Edit Profile
◦
Tips
Use the same address (from Google)
Use the Pipe character (|) to separate key terms you want to be found for in the title bar
Include your license number (most states require this)
Add in accommodations, classes completed, titles and designations
◦
When you go to a new company UPDATE your profile
17. Next Profile: LinkedIn
Create a link or two back to any website or social media profile
Use proper search term anchoring
This can also be niche terms and phrases such as “Find Tampa waterfront condos for sale”
Snytax
<a href=“xxx”>Your Search Term</a>
(3 to 5 times max)
18. Next Profile: LinkedIn
Example Snytax
<a href=“http://www.bestrealtortampa.com”>Tampa Real Estate Agent</a>
(3 to 5 times max)
19. Next Profile: LinkedIn
1.
Extra Resources
a)
http://linkedintobusiness.com/LinkedIn-for-Real- Estate-Agents/
b)
http://blog.kw.com/2013/08/16/7-ways-to-use- linkedin-to-build-your-real-estate-business- network/
c)
http://www.pce.uw.edu/career- insights/supercharged-linkedin-profile/
20. Next Profile: Realtor.com
Claiming your account
◦
Realtor.com
http://solutioncenter.realtor.com/ControlPanel/Signup.aspx
http://solutioncenter.realtor.com/ControlPanel/Login.aspx
◦
Select State and MLS
◦
Need MLS Identifier (NRDS number located on your membership card)
◦
Call NAR at 800-874-6500
◦
Add in contact information, image, logo and address (same as Google Maps from earlier step)
◦
Resource
http://support.realtor.com/#iid=rdc_hdr_realtors_support
21. Next Profile: Zillow.com
Claiming your account
◦
Zillow.com
◦
Click on upper left corner to join
Click box that says “industry professional”
◦
Add in your address and phone number
◦
Additional resource
https://www.youtube.com/watch?v=ejQfCWjU7X4
◦
You can direct Zillow to automatically take your MLS compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals
◦
Zillow is free
22. Next Profile: Trulia.com
Claiming your account
◦
Trulia.com
https://secure.trulia.com/signup/r/truliapro/?src=000022
◦
Add in your address and phone number
◦
You can also direct Trulia to automatically take your MLS compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals
◦
Trulia is free, however, Trulia Pro is a cost item 30 – 80 USD
◦
Additional resource to be provided
23. Other Profiles to Consider
ActiveRain.com
Your profile inside your marketing account
Other websites that you may have
◦
Agency provided
◦
PRO provided
◦
Purchased by you
Additional Resources at the bottom of the recording (archive) page
24. Thanks For Joining Us Today
Got Questions
Got Issues
Got Concerns
Got Problems
Need Help
Contact the Helpdesk
Email: helpdesk@realaccesspro.com
Phone
888-884-0303