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7 ways to increase impact and reach with digital signage for internal communication

This is a webinar I did for Newsweaver in December 2015. The focus was on how internal communicators can expand the reach and impact with digital signage for internal communications.

Digital signage has been around in IC for a long time. And this is part of the problem. Due to preconceived (and often inaccurate) notions, digital signage hasn't realized its full potential. In this webinar, I provide concrete examples to communicators on how they can make the most of their digital signage investment and look for ways to further improve employee engagement and internal communications.

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7 ways to increase impact and reach with digital signage for internal communication

  1. 1. DIGITAL SIGNAGE
  2. 2. DIGITAL SIGNAGE
  3. 3. DIGITAL CANVAS
  4. 4. 2014 Gatehouse State of the Sector
  5. 5. STORY TIME
  6. 6. “GLORIFIED POWERPOINT” “IT’S ONLY FOR DISCONNECTED WORKERS”
  7. 7. CAN BE OWNED BY
  8. 8. MULTICHANNEL WORLD Digital signage Email Intranet ESN Town Halls Print Newsletter Mobile And many more
  9. 9. • CONSISTENT • COMPELLING • CONTEXT
  10. 10. DIGITAL SIGNAGE’S ROLE
  11. 11. Is the amount of communication you receive about important information in the organization appropriate? 90% 78% 68% DecisionWise
  12. 12. • TECHNOLOGICAL • STRUCTURAL • HUMAN
  13. 13. ROI
  14. 14. ROI
  15. 15. • BENCHMARKING KPIS • EMPLOYEE FEEDBACK • INTERACTIVITY
  16. 16. DIGITAL SIGNAGE
  17. 17. 1. 4-1-1 OF CONTENT 2. SOCIAL INTEGRATION 3. PORTRAIT VS LANDSCAPE 4. EMPLOYEE GENERATED CONTENT 5. VIDEO 6. SCREEN DESIGN 7. INTERACTIVITY
  18. 18. • 4 – DEDICATED TO EMPLOYEES DOING THEIR JOB • 1 – CORPORATE FOCUSED • 1 – SOFT NEWS
  19. 19. • 4 – NEED TO KNOW • 1 – NICE TO KNOW • 1 – FUN TO KNOW
  20. 20. • INTERNAL SOCIAL • ESNS AND INTRANETS • EXTERNAL SOCIAL • INSTAGRAM AND TWITTER Make digital signage part of your brand advocacy program.
  21. 21. Entertainmentinformation
  22. 22. 93% 54% Melcrum
  23. 23. • 4-1-1 OF CONTENT • SOCIAL INTEGRATION • PORTRAIT VS LANDSCAPE • EMPLOYEE GENERATED CONTENT • VIDEO • SCREEN DESIGN • INTERACTIVITY
  24. 24. IColo.gy Heather Waggoner, BBC
  25. 25. elementsofIC.com
  26. 26. THANK YOU
  27. 27. ://
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This is a webinar I did for Newsweaver in December 2015. The focus was on how internal communicators can expand the reach and impact with digital signage for internal communications. Digital signage has been around in IC for a long time. And this is part of the problem. Due to preconceived (and often inaccurate) notions, digital signage hasn't realized its full potential. In this webinar, I provide concrete examples to communicators on how they can make the most of their digital signage investment and look for ways to further improve employee engagement and internal communications.

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