This document discusses how social media can be used for professional learning and development among educators. It provides advice on using tools like blogs and Twitter to connect with others, share ideas and stories, and model digital learning. While tools are important, the focus should be on using them well to build connections and further learning. Next steps suggested include leading by example in using digital tools, making professional learning accessible to all, and telling stories that engage others beyond the school community.

1. Engaging
Adolescents
School District 42
Using Social Media for Professional Learning
CHRIS
KENNEDY
Superintendent of
Schools
West Vancouver
School District
October 22, 2012

5. “A tribe is a group of
people connected to one
another, connected to a
leader, and connected to
an idea.”
—Seth Godin

6. “Tribes need leadership.
People want connection
and growth and
something new.”
—Seth Godin

7. Twitter and Facebook and group meetings and
newsletters are all TOOLS. Tools matter, because tools
impact the way you interact. You don’t need to use every
tool, but every tool you use you must use well. —Seth Godin

8. MOBILE TECHNOLOGY CAN
CHANGE LEARNING
GOOD WRITING STILL MATTERS
USING SOCIAL MEDIA NEEDS TO
BE TAUGHT
NETWORKS ARE ESSENTIAL
THE REAL WORLD IS ADDICTIVE

9. Why?

11. “Tell real stories from your
own life in a way that is
relevant and engaging to
your audience.” —Garr Reynolds

13. The evolution of mass communications

16. For all students,
on any device, from anywhere

17. Communication and collaboration
At home and at school

18. Teachers help students manage the learning
Tasks, homework, assignments

19. Personalized web spaces
Don’t want social tool – kids want to stay focused

21. What?

23. • Blog
• Twitter
• Supporting
Tools

24. Blog • Home base

28. Twitter • Amplify the message
Blog • Your home base

30. • Slideshare
Supporting • Linkedin
Tools • Facebook
• YouTube
Twitter • Amplify the message
Blog • Your home base

31. How are you using digital tools to lead
? learning?

32. Blog
Options

33. News
stories

34. Educational
Issues

35. Journal

36. The Risks

38. Twitter is a loaded gun . . .

39. Under deliver Overpromise

40. 1 x week
3 x day

42. Personal vs. Professional
Individual vs. Corporate

43. Relationship
between
Be personable
without being
too personal
(bffs 4eva)

44. More on
Blogs...

45. • Build it inside
or outside your
system?
• Create a
manageable
expectation
• Determine
what it
replaces . . .

47. More on
Twitter...

48. Who to follow?
Partner
Colleagues Groups
Reporters Lists
Colleagues Colleagues Hashtags News
Outlets

49. Best professional
learning available

50. More on
the rest...

51. Slideshare
post PowerPoints to
share publicly or embed

52. YouTube
post videos

53. Facebook
everyone is on it

54. Linkedin
a professional
Facebook

55. Google+
Google’s answer to FB
allows targeted sharing

56. What are next steps for you, your
? school, the district?

57. More advice

58. Leaders lead – we need to model the way

59. For anyone,
on any device, from anywhere

61. Conclusions

62. #1

63. “You have to be the
leaders—the storytellers
beyond these walls”
—Kevin Carroll

65. “Don’t talk about it...
BE
about it”

66. Where you can find me:
ckennedy@sd45.bc.ca
604-202-4379
@chrkennedy
Chris Kennedy
cultureofyes.ca
www.sd45.bc.ca