Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011

•Transferir como PPTX, PDF•

2 gostaram•845 visualizações

The relationship between social media and press relations is red hot. Companies and PR agencies all over the world are having problems setting policies regarding engaging social media. Should your company be worried if the CEO puts a new resume on LinkedIn? PR is a social world.

Tecnologia Negócios

• Leveraging LinkedIn
• Tackling Twitter
• Friending Facebook
• What to Do When You Get
Coverage

Make sure they are as complete as possible

Coordinate with people
before they make
changes to their profiles
(especially around new
hires & departures)

http://printmediacentr.com/2011/06/how-to-sell-on-twitter-without-pissing-off-your-followers/

Make sure you have the Twitter handles
for the people you are targeting

Google is the
most powerful
media outlet in
the world

http://blgs.it/twitter-pubcon3

The more coverage the piece gets – the better for
you (use your Internet marketing skills & treat it
like it’s a page on your own site)
• Tweet/Share/Tumbl
• Paid Traffic
• Build Links to it...

The author will be more willing to talk to you
next time (let them know)

Your website (as seen in)

Auto-responders

Email Signatures

Newsletters

Twitter, Facebook, LinkedIn, Google +, etc

Social Profiles (i.e. Twitter backgrounds, Facebook Photo Strip, etc.)

Stay in touch – be their friend

Feed them information

Give them other sources (when you’re not right for the story)

Help them promote their other stuff

Social Media makes all of the above much
easier & effective....

Mais conteúdo relacionado

Mais procurados

How Often to Schedule Posts on Facebook & Twitter aBTSocialUniversity

I have a Facebook Page: Now what?Sonja Fuchs

Real World Sourcing - SourceCon NYC 2011Katharine Robinson

Building Buzz on Twitter and getting ReTweetedPatrick McKeown

How often to post on LinkedIn?aBTSocialUniversity

Simple tips to optimize social media including ideas to help organizeaBTSocialUniversity

Embracing Social Media Part 2ACHIEVA

Objects, Responsive and Perceptive Media for ARD/ZDFIan Forrester

Perceptive media, ethics, dreams & hyper realityIan Forrester

Personal Branding for GeeksTodd Burgess

Data ethics in the time of perceptive mediaIan Forrester

Twitter by Lovette Ajayi of CMWnewstips

How often do you schedule your posts of Social Media?Global Voices of Social Media

Introducing midwives to social mediaSarah Stewart

#5 Library 2.0: Melbourne Workshop hblowers

Phone interviews & twitterLara Taeuber

Twestival for EdgewareNicole Jensen

Promoting Advocacy Through Online MediaKevin Ray Chua

Job descriptionTUSHAR GARG

Personal Learning Networks: Beyond the ToolsBethany Smith

Mais procurados (20)

How Often to Schedule Posts on Facebook & Twitter

I have a Facebook Page: Now what?

Real World Sourcing - SourceCon NYC 2011

Building Buzz on Twitter and getting ReTweeted

How often to post on LinkedIn?

Simple tips to optimize social media including ideas to help organize

Embracing Social Media Part 2

Objects, Responsive and Perceptive Media for ARD/ZDF

Perceptive media, ethics, dreams & hyper reality

Personal Branding for Geeks

Data ethics in the time of perceptive media

Twitter by Lovette Ajayi of CMW

How often do you schedule your posts of Social Media?

Introducing midwives to social media

#5 Library 2.0: Melbourne Workshop

Phone interviews & twitter

Twestival for Edgeware

Promoting Advocacy Through Online Media

Job description

Personal Learning Networks: Beyond the Tools

Semelhante a Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011

Social Media Basics: Twitter, Facebook and What's NewDebbie Friez

Bsm wk iii_fall2013Yadira Galindo

Brandt socialmediaworkshop25.11nettib

Using Social Media to Engage Professional AlumniFarra Trompeter, Big Duck

Social Media 101 - Michelle SmallsCareer Communications Group

How to utilize social media in your job searchHeather Briggs

Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher

Agriculture and Social Media: Expanding Your Impact Through the Use of BloggingAndy Kleinschmidt

Trma gcep585-d carter2013Drew Carter

Understanding Social Media Week III Spring 2014Yadira Galindo

Social Media to Tell Your Story and Raise FundsAmy Sample Ward

Social Media Engagement with TwitterSarah Kuglin

Social Media for the JobseekerRichie Escovedo

Social Media For Educators - Personal, Professional and Classroom ConsiderationsMass Marketing Resources

OSU Extension Social Media Trainingseger23

Work that Content & Make Your Message Resonate Michael Pranikoff

Microblogging For BusinessTina829Kyle

Academic online profile development - NARTI Workshop - Salford Business SchoolSalford Business School

Digital Branding - You and Your BusinessThe Toolbox, Inc.

Using Twitter for Marketing and Outreach WorkshopALATechSource

Semelhante a Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011 (20)

Social Media Basics: Twitter, Facebook and What's New

Bsm wk iii_fall2013

Brandt socialmediaworkshop25.11

Using Social Media to Engage Professional Alumni

Social Media 101 - Michelle Smalls

How to utilize social media in your job search

Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19

Agriculture and Social Media: Expanding Your Impact Through the Use of Blogging

Trma gcep585-d carter2013

Understanding Social Media Week III Spring 2014

Social Media to Tell Your Story and Raise Funds

Social Media Engagement with Twitter

Social Media for the Jobseeker

Social Media For Educators - Personal, Professional and Classroom Considerations

OSU Extension Social Media Training

Work that Content & Make Your Message Resonate

Microblogging For Business

Academic online profile development - NARTI Workshop - Salford Business School

Digital Branding - You and Your Business

Using Twitter for Marketing and Outreach Workshop

Último

AI presentation and introduction - Retrieval Augmented Generation RAG 101vincent683379

Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfFIDO Alliance

Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...FIDO Alliance

Speed Wins: From Kafka to APIs in Minutesconfluent

Breaking Down the Flutterwave Scandal What You Need to Know.pdfUK Journal

Portal Kombat : extension du réseau de propagande russe中央社

AI revolution and Salesforce, Jiří KarpíšekCzechDreamin

Google I/O Extended 2024 WarsawGDSC PJATK

WSO2CONMay2024OpenSourceConferenceDebrief.pptxJennifer Lim

Powerful Start- the Key to Project Success, Barbara LaskowskaCzechDreamin

Integrating Telephony Systems with Salesforce: Insights and Considerations, B...CzechDreamin

Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomCzechDreamin

Using IESVE for Room Loads Analysis - UK & IrelandIES VE

Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...CzechDreamin

Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxDavid Michel

Easier, Faster, and More Powerful – Notes Document Properties Reimaginedpanagenda

Oauth 2.0 Introduction and Flows with MuleSoftshyamraj55

Extensible Python: Robustness through Addition - PyCon 2024Patrick Viafore

Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...FIDO Alliance

Overview of Hyperledger FoundationHyperleger Tokyo Meetup

Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011

7. • Leveraging LinkedIn • Tackling Twitter • Friending Facebook • What to Do When You Get Coverage

9. http://blgs.it/linkedin-pubcon

10.

11.

12. • Adding your skills to your profile • Join group discussions • Follow related companies for each skill

13.

14. Make sure they are as complete as possible

15. Make sure they are as complete as possible

16. Coordinate with people before they make changes to their profiles (especially around new hires & departures)

17.

18. http://blgs.it/linkedin-pubcon2

19.

20. http://blgs.it/linkedin-pubcon3

21.

22. http://printmediacentr.com/2011/06/how-to-sell-on-twitter-without-pissing-off-your-followers/

23. Make sure you have the Twitter handles for the people you are targeting

24. http://blgs.it/twitter-pubcon

25.

26.

27.

28. http://muckrack.com or @muckrack

29. http://blgs.it/twitter-pubcon2

30. @helpareporter

31. @profnet

32.

33.

34. Google is the most powerful media outlet in the world http://blgs.it/twitter-pubcon3

35.

36.

37.

38.

39.

40. They can learn a lot about you as well!

41.

42.

43. The more coverage the piece gets – the better for you (use your Internet marketing skills & treat it like it’s a page on your own site) • Tweet/Share/Tumbl • Paid Traffic • Build Links to it... The author will be more willing to talk to you next time (let them know)

44.

45. Your website (as seen in) Auto-responders Email Signatures Newsletters Twitter, Facebook, LinkedIn, Google +, etc Social Profiles (i.e. Twitter backgrounds, Facebook Photo Strip, etc.)

46. Stay in touch – be their friend Feed them information Give them other sources (when you’re not right for the story) Help them promote their other stuff Social Media makes all of the above much easier & effective....

Notas do Editor

Please leave this blank – no header or border.
Please leave this blank – no header or border.
Please leave this blank – no header or border.
Add plus sign + google
Please leave this blank – no header or border.
Pat – can you have the bullet point come up before the picture?

Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011

Semelhante a Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011 (20)

Último

Último (20)

Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011

Notas do Editor