Slides from a lecture at Goldsmiths looking at the change in online identity. Asking whether we can be more playful with our social media engagements. Also notes on analysing how 'Human' social media output is from Arts Organisations in the UK.

1. The art of over sharing
MA Arts Admin Class
2-4pm – 1st of June 2015

2. Aims of this session are.
1. To understand your own relationship to social
media.
2. To know what you want to do with social media.
3. For those that aren’t confident – we are going get
4. We are going to use some of the data analytic tools
to analyse NPO’s in the UK.
5. Also an aim in this sessions is to have as much fun as
we can.

3. Smartphones
• Smartphone penetration is now at 75%.
• Mobile and Tablet is the preferred way for new potential
customers to find out about about you or your brand.
• People can begin a journey with you from anywhere.
• It is essential for you to build your own distribution tools for
for your own content.

6. Your logo here
Social Media is only really 5 years old.

7. #selfie
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8. Your logo here

9. ‘The empiest Vessel Makes the loudest noise when
banged.’African Proverb.
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10. This is #Megastar
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11.  It gets you things that money can’t buy.
 Your connections can help balance the
precariousness of being an artist.
 It is fun. Could it be a fluid experment in
identity.
 No Barriers. Allows you to be an influencer.
Why Social?
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12. Your logo here

13. Early Online Identity
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14. Your logo here
Did celebrities teach us how to use Social Media?

15. @PC DavidRathband
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16. Small Experiment
 Go to Topsy.com
 Click on ‘Tweets’
 Search @PCdavidRathband
 Where do you stand online privacy?

17. Privacy & Online Identity
 DAVID: @davidRathband. 3016 Tweets. 319
Following. 11042 Followers. Sad to
announce Mrs R has called time on our
marriage. Separation permanent.
 KATH: @KathRathband. 2754 Tweets. 605
Following. 1228 followers. Slight inaccuracy
in the tweet by @pcdavidrathband – He left
us and refuses to come home.
#TheTruthWillOut

18.  It is a news source that you create
yourself.
 It is a whole story in a headline.
 Owned Media, Bought Media, and
Earned Media
 You are the Editor.
A sea of Smartphones
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19.  Set up a Tweet Wall for this class
 Please Tweet as much as you like as the
class goes on.
 We will read this as a reminder at the
end.
Let’s look at Twitter
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20. Your logo here

21. Above all be human.
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23.  Hashtags make your posts searchable
 Hashtags are after-thoughts, theatrical
asides
 Hashtags prove your are Human
An exercise in Hashtags
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24.  #SocEnt (social entrepreneur/entrepreneurship)
 #SocEntChat (monthly social entrepreneur chat by Ashoka)
 #socialentrepreneur (for those who don’t know about #SocEnt)
 #Prize4SC (prize for social change)
 #4change (that’s right, “for change”)
 #BoP (base/bottom of the pyramid)
 #nonprofit (self-explanatory)
 #nptech (nonprofit technology)
 #SSIR (Stanford Social Innovation Review)
 #i4c (internet for change)
Research your Industry’s
#hashtags
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25.  Let the weekend begin!
 Wearing socks with Crocs is so stylish
 Just dropped my second ice cream cone.
 I hate when people smoke e-cigarettes indoors.
 The movie #Gravity is beautiful, but so terrifying!
 I’m loving 'The Sound of Things Falling' by Juan
Gabriel Vasquez
Let’s make some.
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26. Some Tips about taking part in
the conversation. Re-Tweeting
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27. Side Effects
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28.  Less able to remember information as we
crowd source answers from friends and
google.
 We are less able to concentrate if we
know we have a message on our
phones.
 Often what we think of as multi-tasking is
in fact just task switching.
 Downtime and responsibility.
Some side effects
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29. #fails – SusanBoyle
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30. Starbucks #Fail
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31.  #RaceTogether failed because of
 (1) poor brand alignment,
 (2) authenticity deficit
 (3) poor reaction.
Starbucks #Fail
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32. The Half-Life of Content on Social Media.
Don’t be afraid of over-sharing. People are on social media
when they have time to be on social media.

33. Let’s do a study
 Find an NPO Institution from the list.
 Analyse the last 30 days of tweets.
 See what categories they fall into in the
Asset Inventory?
 How human are they?
 How much marketing?
 What are their biggest announcements?
 Do you get a sense of Buzz – unstopable
momentum

34. Your logo here

36.  Festival “mentality” Celebration
 Provocative collaborations
 “Leadership Idea”
 World event
 Anniversaries
What are Institutional Events
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37. Content Strategies + Event
Timetables are key to success
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38.  Go to followerwonk
 Type in an artist you love in your industry.
 Who else loves them. – Find 10 you want
to be friends with
 Analyse the followers of an institution
 Compare the followers of two institutions.
 Find the 25 people who you are going to
treat specially.
Followerwonk

39. “Your smile is your logo, your personality is
your business card, how you leave others
feeling after having an experience with
you becomes your trademark.”
Your personal Brand
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40.  Email: goldenanorak@gmail.com
 Twitter: @goldenanorak
 Instagram: @goldenanorak
 Message Me.
Christopher Hogg
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