International Digital Marketing Strategies for 2014, whether it's SEO, PPC or Social Media

2. About Us
OUR TEAM
•EXPERT TEAM OF 10
BASED IN DUBLIN
•IN BUSINESS 15 YEARS
(SINCE 1999)
•RESULTS & GOAL ORIENTATED
TEAM
OUR GOAL
•GENERATE SALES LEADS
FOR OUR CLIENTS
•PROVIDE CUSTOMISED
MARKETING SOLUTIONS
•SOMETHING ELSE

3. QUANTIFIABLE RESULTS
SOCIAL MEDIA
SEO & PPC
FOCUSED TARGETTING &
ADVERTISING
PROFESSIONAL TEAM

4. Some of our Clients

5. Search Engine Optimisation

6. Search Engine Optimisation
H1, H2s, H3s etc
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H1 used on every Page and only once
• Include Main Keyword for page
Subsequent Content headings should include other
keywords (H2s, H3s)
Hosting - Ideally, you should host your site in the
country to which you offer your services

7. Search Engine Optimisation
Long Term Process, but provides long
term benefits
•
•
•
Approx 70% to 80% of search
traffic
• Put yourself in front of customers
looking for your service
Keywords, Site Navigation, URL,
Use of Videos & Meta Data All
Determine Quality Score
•
•
Medium/Long Term Strategy that
delivers more customers long
term
•
Analytics illustrate why your site is
ineffective & how to improve (A/B
Testing)
Keyword Allocation - Allocate the
keywords to the most suitable pages
of your site

8. Pay Per Click Advertising – Google Adwords
•
Managing Costs, Bids & Budget • Tracking Conversions & Leads
•
Keyword Statistical Analysis
•
Measuring Goals
Measuring Click Through rates
Conversion Improvement
Recommendations
•
•
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Monthly Report & Analysis

9. Google Adwords – Relevance over Budget
Wordstream 2011

10. Social Media
SOCIAL MEDIA SITE DEVELOPMENT
FACEBOOK COMPETITIONS
INTEGRATED & BRANDED
CREATE COMPETITONS & APPS
SOCIAL MEDIA SITES
TO INCREASE FOLLOWERS
TO ENGAGE NEW & EXISTING
CUSTOMERS
& ENCOURAGE ENGAGEMENT
CONTENT DEVELOPMENT
DEVELOP CREATIVE & UNIQUE CONTENT
TO SHARE ON YOUR
SOCIAL MEDIA SITES
ADVERTISING
ADVERTISE ON SOCIAL MEDIA
WITH HIGHLY FOCUSED TARGETTING
TO ATTRACT RELEVANT CONSUMERS
€

11. Social Media
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•
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Widespread exposure to Consumers
Brand awareness campaigns that are effective in terms
of the increase in consumer curiosity – Bandwagon
Effect
Increasing site traffic towards your page – this will
equate to increased participation from visitors as well.
Maintaining a good reputation/Brand Image with
consumers
Direct Contact with Consumers/ Personal

12. Social Media
•
•
LinkedIn allows for A/B Testing Depending on Location –
so depending on where your site is being viewed from,
they will see a different landing page
Facebook Ads & Posts can be targeted be location,
languages & interests – Highly Focused

13. Localised Digital Marketing
•Submit a listing to Google Places for
Business
•Ensure listing is fully completed and
description is keyword optimised
•Provide analysis on site performance
& see where your site is being viewed
& source of traffic

14. Digital Marketing in 2014
67%
INCREASE IN LEADS
RESPONSIVE WEB DESIGN
FOR BUSINESS’
THERE ARE OFFICIALLY
THAT BLOG
MORE MOBILE DEVICES
IN IRELAND
(Over those that don’t)
THAN PEOPLE
GOOGLE HUMMINGBIRD
LONG TAIL KEYWORDS
EVEN MORE IMPORTANT
ADVANCED TARGETTING
AGE
INTERESTS
LOCATION