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Some Advanced Remarketing Ideas
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17 de Apr de 2011•0 gostou•20,786 visualizações
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Some Advanced Remarketing Ideas
17 de Apr de 2011•0 gostou•20,786 visualizações
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This is a speech I delivered at SMX Melbourne, April 14th 2011 on some advanced Google remarketing ideas and tips.
Chris ThomasSeguir
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Some Advanced Remarketing Ideas
- How it works
- A couple of quick and dirty case studies
- Some ideas on how it can be applied
- Some top tips
- Some advanced strategies & techniques
- Showing Ads to people after they’ve left your website
- As soon as they’re added, an audience list begins to build
- Once the list hits 500 people, Google text, image and/or video Ads can be displayed to them reminding them to come back.
- Visitors who do convert can be added to a separate audience list so they’re not followed (stalked).
Notas do Editor
- Without a private detective, it’s impossible to market to customers who’ve been in and out of your physical store.
- Retargeting/remarketing gives you a second chance to convert visitors into Paying customers (if you do it right)
- Note: Google Has over 1,000,000 AdSense partners in it’s network.
- Here you can see the relationship between the effectiveness of ‘deep’ audiences and ‘shallow’ audiences.
- Mick Case Study 1 showing massive ROI – especially on View Through’s
- Mick Case Study 2 – very high Conversion rates and low CPA’s in this example. Also high impression rates.
- Mick Case Study 3 – Good Conversion rates and respectable CPA’s in this example. Also good impression rates.
- Kogan are lazy, they use site-wide remarketing scripts. But no CTA in the Ads means low click through on ad’s (good) because then they get more search traffic.
- You can also show product-specific promocodes from product page remarketing scripts
- You know these people already know your brand – retarget for campaigns
- You know these people already know your brand – retarget for campaigns
- With forward planning setting up the deals, then scheduling the campaign in AdWords you can get your specific daily deals up and running (remember to turn them off if the deal is fully subscribed – manual process). Image Ads can be trickier, in terms of approval lag time, but you could try anyway.
- If people have shown an interest on your website for a particular product and you then update and release a new model, (think Ford Territory) you can show them ads showing off the new model (or even a ‘sneak peek’ exclusive first look?)
- You can advertise/promote competitions to previous visitors…
- I’ll talk about how to create different/segmented audiences shortly
- You know they’re interested in a certain job position, remind them to apply.
- Vodafone are doing a great job with this problem but could take it even further by remarketing to people who visit the customer service update page with regular updates
- Say thanks for something… Again, plan for post campaign activity to maximise lifespan
- No brainer
- You can see that Kogan is doing this well.
- Problem is Google Takes Ages to approve image ads – use display ad builder and ‘image ad’ them as Google puts DAB Ads at the bottom of the pile
- Build Image Ads from DAB Ads for faster approval.
- Problem is Google Takes Ages to approve image ads – use display ad builder and ‘image ad’ them as Google puts DAB Ads at the bottom of the pile
- Although its tempting, don’t piss people off.
- Build those lists!
- Build those lists!
- Build those lists!
- Ripcurl privacy policy page updated for opting out.
- Autoresponsder type concept
- You can target by geoggraphy – using facebook and thengooglegeotargeting as well, Days of the week?
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