Sunday Feb 23rd 2pm Christine Pantazis (@CPantazis) and CamMi Pham (@CamMiPham) Presented UGC the Grafitti of the Internet - How to Build a UGC Community That Never Sleeps
Really enjoyed having some fun with @SaulColt and our captive adience as well.
72% of marketers do not recognize and leverage customer referral value Source - Loyalty 360
WHAT IS GRAFFITI?
It's Art, Protest, Passion, Love, a conversation. It's IRL UGC. It's what people create when they are passionate...
WHAT IS UGC?
User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media.
UGC Campaigns-
Burberry, first UGC campaign - inspired Fashion Blogger Street Style Takes - Share Pictures Wearing your Burberry Trench
Audi UGC
User created ad saying 4 rings is ALL you need - reference Sochi Olympics Opening Ceremonies
Calvin Klein UGC
#MyCalvins - Community shares images in their undies
UGC Retort
Pepsi slams coke - Coke super fan turns the tables
On YouTube
UGC fan videos get 10 times more views than brand-owned content.
87% of consumers agreeing a favorable review has confirmed their decision to purchase.
92% of consumers say they trust earned media above all other forms of advertising.
59% of consumers trust online reviews as much as personal recommendations
UGC is so popular Instagram has created a step by step on how to create ads that look like UGC
Entice Community / Advocates / Consumers - Build Relationships, Trust... use GOOD INTERESTING contests, and create compelling content of your own
It's ok to ask for content contributions
Brands help bind their communities eg. Lorna Jane
Online Chats share content with communites and from communities to increase knowledge base
3. Dear Saul Colt,
Thanks so much for stealing our
ideas. Now, it looks like we copied
YOU…. SIgh….
We have naked people of all
races in our presentation… we
love naked equality….
Signed, Christine and CamMi.
(Feel free to tweet @SaulColt this
slide. Don’t forget our Hashtag) SHARING IS CARING
5. WHO ARE WE?
CHRISTINE PANTAZIS
Digital Strategist
#RBchat Host
CAMMI PHAM
Digital Strategist
#RBchat, #UGCchat Host
Twitter -@CPantazis
Website - christinepantazis.com
Email-me@christinepantazis.com
@cammipham - Twitter
cammipham. com - Website
cpham@kwinmedia.com - Email
Tweet Us - #UGCpc14
6. DID YOU KNOW?
“ 72%
of marketers do not recognize
and leverage customer referral value
Source - Loyalty 360
SHARING IS CARING
7. WHAT IS GRAFITTI?
What
It's Art,
Protest, Passion, Love, a conversation.
It's IRL UGC.
It's what people create when they are passionate...
SHARING IS CARING
8. WHAT IS UGC?
What
User-generated content (UGC) refers to earned media
that is produced by the consumers as opposed to
owned media/paid media.
SHARING IS CARING