4. “Social technologies can disrupt traditional
business models. (...) Organizations that fail
to invest in understanding social technologies
will be at greater risk of having their business
model disrupted by social technologies.”
- McKinsey & Company, “The Social Economy” 2012
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5. Social media are conversations
supported by online services
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11. 1 billion monthly active users
618 million daily active users
680 million active users via mobile devices
200 million active users
400 million tweets per day
60% login via mobile devices
200 million members
2,6 million companies have a LinkedIn company page
135 million monthly active users
100 million monthly active users 48, 7 million users
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29. How to make results: Understand...
Why do
Why customers
people share
love your
content in
product/brand
social media
Content that drives business results
Jason Li, Lead Strategist with Global Creative Solutions of Facebook
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30. Why do people share content:
1. To make life easier
2. To build relationships
3. To help others
4. To craft their identity
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31. To make life easier
Inspire me
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32. To make life easier
Help me learn
something new
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33. Build relationships
1. Give meaningful answers
2. Show personality
3. Be authentic
4. Humour
5. Focus on the feelings and
memories the product evokes
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45. “1 person doing social care can
replace 1-2 people in a call center”
- Jonathan Wichmann, Head of Social Media, Mærsk Line
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46. Branding and Marketing
Customer Service Recruitment
Collaboration
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47. Branding and Marketing
Customer Service Recruitment
Collaboration
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48. 98% of respondents used social media for recruiting in 2012
- Bullhorn: North American Staffing and Recruitment Trends Report, 2013
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52. 28 hours each week
Is what knowledge workers spent on
writing e-mails, searching for
information and collaborating internally
- McKinsey & Company, 2012
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54. Internal cooperation and communication tools
Inspiration not rules
Management innovations
A compelling purpose
- McKinsey & Company, 2012
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76. "Data will be the basis of competitive advantage
for every company, every industry for the next
decade. It's going to drive IT."
- Chief Executive Virginia Rometty, IBM, february 2013
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77. Where should you post your status?
http://www.simplyzesty.com/
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80. Bullhorn: “North American Staffing and Recruiting Trends Report 2013”, February 2013
Li, Jason: “Facebook Brand Pages: Rules of Engagement”, HootSuite University, http://learn.hootsuite.com/webinar/facebook-brand-pages?submissionGuid=8295a4aa-
bd90-4909-8bf3-d8d8c22e8576
McKinsey & Company: “The Social Economy: Unlocking value and productivity through social technologies”, July 2012
Nielsen: “State of the Media: The Social Media Report 2012”, April 2012, http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media-
report-2012.html
http://blogs.wsj.com/digits/2012/12/06/google-announces-135-million-users-debuts-instagram-competitor/
http://gigaom.com/2013/01/17/whos-winning-the-race-in-social-media-monthly-active-users-by-the-numbers-chart/
http://www.slideshare.net/dynamIt/5-digital-trends-for-2013-dynamit
http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/
http://www.euroinvestor.dk/nyheder/2013/02/28/ibm-sets-higher-bar-for-revenue-from-big-data/12229457
http://new.livestream.com/smwcopenhagen/events/1885537 “Next Step for Mærsk Line” Video from Social Media Week Copenhagen 2013
Pictures:
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http://epspark.com/images/800/facebook-time.jpg
http://i3.kym-cdn.com/photos/images/original/000/249/984/85e.jpg
http://www.troll.me/images/biff/thread-forecast-shitstorm.jpg
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http://i0.kym-cdn.com/photos/images/newsfeed/000/249/976/09c.jpg
http://www.cleanmychapelhillhouse.com/wp-content/uploads/misinformation.jpg
http://www.thinkswissny.org/genevemeetsnewyork/wp-content/uploads/Internet_Censorship1.jpg
http://3.bp.blogspot.com/-cLokXLWruPQ/TyaYwhqTP9I/AAAAAAAAEWE/Igao8w4eyhw/s1600/twitter-is-censored-2.png
http://cs317118.userapi.com/v317118305/6caa/nNi-wPOnI1g.jpg
http://i.i.com.com/cnwk.1d/i/tim/2012/01/18/lam.png
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http://www.factpile.com/wp-content/uploads/2010/04/teamwork.jpg
http://i.imgur.com/tY4rsoU.jpg
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