Most ugly slides ever. Talk about SEO for Developers at UPC in Lima, October 20th 2011.

1. SEO for Developers

3. Website without onsite SEO is harder to rank

4. SEO should be planned before building the site

5. Understanding crawlers

6. Understanding crawlers

8. Use <p> where it makes sense (wrap around paragraphs in articles)

9. Alt-tag on images (<img alt=”desription”)

11. Unique for every page!

12. Not a ranking factor, but increase CTR on SERP

14. Search Engine Land: http:// l.ff.pe/pqYz48

15. In short: don't use meta keywords

18. Store.com/flowers/blue/big-tulipan

19. www.mysite.com/

22. Www.domain.com -> domain.com

23. domain.com/old-file -> domain.com/new-file

25. Careful, is used strongly be Google

26. Don't rely 100% on Canonical

28. For content-rich sites (ex. Thousands of records) split into categories, tags, etc

30. / <category> / <sub-category> / <city>

32. Great for dynamic & user generated content

35. Helpful for block fx. Tabs & avoiding DC

36. First thing Googlebot looks for

38. Check how your pages look in SERP

39. Control your meta description tags with “site:”

41. Crawl Errors – check often (after shipping!)