Silverlight is a Microsoft technology for delivering rich media and interactive content across the web. It allows developers to use familiar tools like .NET and XAML to build media-rich applications that work across browsers and platforms. Silverlight provides high quality video playback, animation and interactivity with low bandwidth usage. It also offers tools for designers and developers to collaborate on building compelling user experiences that integrate with online services and data.

1. Silverlight Christian Thilmany UX Architect - Microsoft

2. The Internet Trajectory 2007 MTV.com, 1996

3. Microsoft & UX Vista Photosynth Office 2007 Xbox 360

4. UX is a key platform capability Platform Tools UX

5. Designer/Developer Collaboration

6. Designer & Developer Tooling Desktop Media & RIA Web Designer Look, behavior, brand, and emotional connection Developer Function, deployment, data, security, operational integrity Server Vista

7. Microsoft Silverlight cross-browser cross-platform implementation of .NET for building and delivering the next generation of media experiences & rich interactive applications for the Web

8. Silverlight Audiences Content Providers Engage visitors with highest quality interactive web sites, video and game experiences with lower costs Designers / Developers Role-specific suite of tools for designers and developers using existing skills and domain knowledge and building on existing application investments Viewers / End Users Sites “light up” equally on Windows and Mac, with a one-time, fast install (~2MB)

9. Silverlight Overview Microsoft Confidential, DO NOT disclose until April 16 th , 2007, 12:01 am EST

10. Silverlight Benefits Compelling, Cross-Platform User Experiences Flexible Programming Model with Collaboration Tools Low Cost, High Quality Media Connected to Data, Servers, and Services Low Cost, High Quality Media

14. Silverlight Benefits Compelling, Cross-Platform User Experiences Flexible Programming Model with Collaboration Tools Low Cost, High Quality Media Connected to Data, Servers, and Services

15. Experiences

16. Early Industry Support

17. Silverlight Installation Experience

18. Silverlight Benefits Compelling, Cross-Platform User Experiences Flexible Programming Model with Collaboration Tools Low Cost, High Quality Media Connected to Data, Servers, and Services

19. Easily reuse skills Media & RIA Desktop Web XHTML / ASP.NET JavaScript / AJAX CSS .NET Languages XAML / WPF Windows Media Flexible tools / programming / media Compelling UX on all app categories Connected to data, servers, services

20. Silverlight is based on .NET

21. Dynamic Languages in Silverlight Ruby Python Visual Basic JavaScript Common Language Runtime Dynamic Language Runtime

22. Silverlight Architecture Legend V2.0 Legend V1.0 CLR Execution Engine Framework HTML DOM Integration XAML Networking JSON REST POX RSS Data LINQ XLINQ DLR Ruby Python WPF Extensible Controls BCL Generics Collections Inputs Keyboard Mouse Ink Media VC1 WMA MP3 Browser Host Integrated Networking Stack Installer Application Services MS AJAX Library UI Core Images Vector Text Animation DRM Media Controls Layout Editing

25. Silverlight Benefits Compelling, Cross-Platform User Experiences Flexible Programming Model with Collaboration Tools Low Cost, High Quality Media Connected to Data, Servers, and Services

29. Demonstration

30. Questions?

31. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.