Presentation on April 24, 2014, to PRSA Central Iowa on smart phone video tools.

1. Smart PhoneVideo Tools
Chris Snider & Brianna Laubach | Drake University
April 24, 2014 | PRSA Central Iowa

2. drakemobilegadgetlab.wordpress.com

3. The iPhone is a
great video
camera, but it
does have
some limitations.
5 areas to improve:
• Stability
• Light
• Audio
• Lenses
• Apps

4. Stability - Cases
Use to attach your phone to a tripod.
Glif tripod adapter $30
Diff Cinema
Mounting
Rig $89
Phocus 3 Lens
Plus Bundle -
$80-200
mCam
$100-130
PhoGo
Case for
iPhone 5
$35

5. Stability - Tripods/Grips
Help you get better video. Some require case.
iStabilizer Flex
Smartphone $21
BARSKA Accu
Grip Handheld
Tripod System
$17
Promaster
FW20T
Featherweight
Tripod $70
Zgrip iPhone 5 Point’n'Shoot $121
Lollipod $58

6. Light
External lights to attach to your case.
Manfrotto ML240 Mini 24 LED $57 Neewer CN-216 LED
Video Light $40

7. Audio - Mics
External mics to improve your phone audio.
mCam 180-degree
mic $30
Rode VideoMic
Pro $230
Behringer XM8500 Dynamic
Cardioid Microphone $20
Boya BY-VM190P
Shotgun Microphone
- $80
Audio-Technica
ATR-3350
Lavalier
Microphone
$18

8. Audio - Cables
You need an adapter to attach microphones to a phone.
IK Multimedia
iRig PRE $40
iOgrapher audio cable $6.50
1/8 inch
microphone and
headphone
adapter $30
25-foot
XLR cable $18
1/8 inch XLR mic
and headphone
adapter $30

9. Lenses
37mm lenses attach to various cases.
Vivitar 2.2x
Telephoto Lens
Attachment for
37mm Filter
Thread $22 iPhone wide angle lens $35-40
iPhone telephoto lens $35-40
Olloclip lens $60

10. Apps
The default camera app is limiting for pro video.
VideoPro Camera $5 iMovie $5 FilMic Pro $5 Videon $5

11. Misc.
More tools to improve your video.
Mini cart $70
Action arms
$23-29
Mophie Powerstation $97
Flash bracket $13

12. Takeaways
• You can create great videos with smart
phones - (Viking House)
• Smart phone cameras still have limitations
(zoom, DOF, seeing screen in daylight)
• It’s not cheap ($300 easily)
• It will be a big step back for professionals
• Speed may outweigh the limitations

13. Drake’s Master of
Communication Leadership
• 36-hour practical and applied program through
Drake’s SJMC and College of Business.
• Designed for part-time study on campus, with
courses in the evening and on weekends.
• Can be completed in two years, including
summers. Some coursework can be completed
online.

14. MCL 299 Multimedia
Communication
• July 11-12, 2014 | 1.5-hour class
• Telling stories with photos and videos
• Techniques for composing/editing photos
• Basics of setting up and completing a simple
video shoot

15. Grab a kit, set it up
and record a video with quality audio.
Let’s play...

16. More info:
http://drakemobilegadgetlab.wordpress.com
@chrissnider