We helped a financial services firm create a brand that appealed to millennials and corporate audiences alike. This breakthrough brand was used to disrupt the way employees get paid.
2. The Challenge
Inhaus are a residential development company
that came to us with a problem. Whilst potential
buyers loved the fact that the houses they
made were made to the highest standards of
environmental engineering, they weren’t willing
to pay more for it.
3. The Approach
We held 25, 30-minute interviews with individuals who had
differing relationships with InHaus. Investors, realtors, people
who’d bought from them previously, and potential new buyers
were all involved.
In addition we ran a full competitor audit to understand market
trends, and desk research into Passive house, and other leading
environmental design standards to understand the customer
benefits of these practices.
The last innovation in payroll
was 1867, when we moved
from paying employees
with precious metals to
cash or cheque.
4. What became clear was that people
weren’t willing to pay more for the higher
standard of design because before the
development was built, they couldn’t
picture it - how would it make the room
look different? Or feel different?
We needed to shift the narrative of the
benefits of environmental design from
one of energy efficiencies and material
innovations (that developers find
interesting) to one of brighter, warmer,
more natural spaces (that buyers
find interesting).
The Insight
5. The Solution
We decided that a re-naming process was going
to be important to shift the image away from hard
engineering to a more natural, human image.
Beyond the name, we wanted to create a graphic
identity that referenced scandinavian design - the
birthplace of much environmental design thinking,
and linked to InHaus’ European heritage - as well as
one that could use light, materials and flora & fauna
that could keep the environmental message central
to the brand.
13. Headline
Nomadic font / Variable font
Call Out Copy
Norpeth demi-bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Body Copy
Norpeth book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Corporate Font
Jonathan Hill designed Norpeth in 2011. A modern humanist sans serif typeface. The proportions
of each character have a strong lateral dynamic that makes it ideal for on screen uses. Also
consistent stroke contrast is used throughout each weight to maintain an optical balance.
Typography
34. life
in an
instant
instant.co
Get paid your way. Suscipit lobortis nisl
ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh.