This presentation does require a narrative, and was designed for a 90 minute 'Lunch & Learn' environment. It showcases some of the opportunities that integrated digital marketing planning can address.

1. Cadient Group©2013. All Rights Reserved. Confidential.
1
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style

2. Cadient Group©2013. All Rights Reserved. Confidential.
2
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
2

3. Cadient Group©2013. All Rights Reserved. Confidential.
3
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
3
Digital
Training
in
Ac/on
Many
of
the
world’s
leading
healthcare
and
life
sciences
companies
have
relied
on
Cadient
for
Digital
Marke:ng
Training
and
Workshops

4. Cadient Group©2013. All Rights Reserved. Confidential.
4
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
4
Results
{
IN
ACTION
GetResultsInAc/on.com
AnywhereHealth.com
ElementsOfDigital.com

5. Cadient Group©2013. All Rights Reserved. Confidential.
5
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
5
B2B
Marke/ng
Innova/on
12:00
–
12:15
Driving
Engagement
with
Visual
Storytelling
12:15
-­‐12:30
Marke/ng
in
a
Mul/-­‐Device
World
12:30
–
12:45
Measuring
What
Works
12:45
–
1:00
Ques/ons
&
Discussion

6. Cadient Group©2013. All Rights Reserved. Confidential.
6
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
6
Students
will
learn
how
to:
• Visually
engage
B2B
customers
• Accelerate
lead
gen
using
infographics
• Iden:fy
best-­‐in-­‐class
integrated
digital
campaigns
• Iden:fy
relevant
trends
in
mobile
usage
• Create
:mely
messages
for
mobile
audiences
• Iden:fy
the
metrics
that
maMer
for
marke:ng
automa:on
• Recognize
the
power
of
Net
Promoter
score
and
80/20
engagement
Today’s
Learning
Objec/ves

7. Cadient Group©2013. All Rights Reserved. Confidential.
7
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
DO
NOT
DISTRIBUTE
–
CONFIDENTIAL
–
©2011
CADIENT
GROUP
9/23/13
Driving
Engagement
with
Visual
Storytelling

8. Cadient Group©2013. All Rights Reserved. Confidential.
8
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
8
Explosive
Rise
of
Image
and
Video
Sharing

9. Cadient Group©2013. All Rights Reserved. Confidential.
9
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
9
Visual
Storytelling:
From
Concept
to
Reality

10. Cadient Group©2013. All Rights Reserved. Confidential.
10
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
10
Visual
Storytelling:
Driving
to
Ac/on
AUen/on
Interest
Decision
Ac/on
• Video
• Syndicated
–
socialized
content
• Infographics
AMen:on
• NewsleUers
and
webinars
• Features
-­‐
infographics
• eBooks
• Case
studies
Interest
• White
papers/
eBooks
• Product
comparisons
• Customer
tes/monials
Decision
• Free
trial
• Coupons
• Special
offers
Ac:on

11. Cadient Group©2013. All Rights Reserved. Confidential.
11
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
11
Mobile
Poll

12. Cadient Group©2013. All Rights Reserved. Confidential.
12
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
12
Mercedes:
Capturing
Le-
Brain
&
Right
Brain

13. Cadient Group©2013. All Rights Reserved. Confidential.
13
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
13
Sunguard:
Making
It
Engaging

14. Cadient Group©2013. All Rights Reserved. Confidential.
14
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
14
DuPont:
Making
Next
Steps
Clear

15. Cadient Group©2013. All Rights Reserved. Confidential.
15
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
15
Tork:
Focused
on
Customer
Needs

16. Cadient Group©2013. All Rights Reserved. Confidential.
16
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
16
GE:
Visualizing
Brand
Personality

17. Cadient Group©2013. All Rights Reserved. Confidential.
17
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
17
Xerox:
Content
Driven
Lead
Gen
Led
to
more
than
1,500
sales
appointments
that
have
generated
more
than
$1
billion
in
a
pipeline
with
a
12-­‐to-­‐18-­‐month
sales
cycle
.

18. Cadient Group©2013. All Rights Reserved. Confidential.
18
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
18
IBM:
Integrated
B2B
Impact
TwiUer
Facebook
YouTube
Instagram
Pinterest
Blogs
Google+

19. Cadient Group©2013. All Rights Reserved. Confidential.
19
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
19
IBM:
Integrated
B2B
Impact

20. Cadient Group©2013. All Rights Reserved. Confidential.
20
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
DO
NOT
DISTRIBUTE
–
CONFIDENTIAL
–
©2011
CADIENT
GROUP
9/23/13
Marke/ng
in
a
Mul/-­‐Device
World

21. Cadient Group©2013. All Rights Reserved. Confidential.
21
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
21
Context
Across
Channels

22. Cadient Group©2013. All Rights Reserved. Confidential.
22
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
22
Being
Responsive
hUp://www.whitelotusaroma/cs.com

23. Cadient Group©2013. All Rights Reserved. Confidential.
23
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
23
Responsiveness
{
IN
ACTION
hUp://www.cadient.com

24. Cadient Group©2013. All Rights Reserved. Confidential.
24
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
24
Mobile
Explosion!

25. Cadient Group©2013. All Rights Reserved. Confidential.
25
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
25
Mobile:
Across
the
Genera/ons
hMp://pewinternet.org/~/media//Files/Reports/2012/PIP_CellAc:vi:es_11.25.pdf
What
ac:vi:es
do
people
do
on
their
phone?

26. Cadient Group©2013. All Rights Reserved. Confidential.
26
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
26
Social
Media:
Solid
50+
Adop/on
Age:

27. Cadient Group©2013. All Rights Reserved. Confidential.
27
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
27
DuPont:
Measuring
the
Exact
Mix

28. Cadient Group©2013. All Rights Reserved. Confidential.
28
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
28
KCP:
GeHng
the
Right
Fit

29. Cadient Group©2013. All Rights Reserved. Confidential.
29
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
29
Boston
Scien/fic:
SeHng
a
New
Standard

30. Cadient Group©2013. All Rights Reserved. Confidential.
30
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
30
Nora
Flooring:
Finding
the
Perfect
Match

31. Cadient Group©2013. All Rights Reserved. Confidential.
31
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
31
Naviga/ng
a
Mul/-­‐Device
World
Informa/on
consump/on
changes
over
the
course
of
the
day…
AUen/on
Interest
Decision
Ac/on

32. Cadient Group©2013. All Rights Reserved. Confidential.
32
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
DO
NOT
DISTRIBUTE
–
CONFIDENTIAL
–
©2011
CADIENT
GROUP
9/23/13
Measuring
What
Works

33. Cadient Group©2013. All Rights Reserved. Confidential.
33
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
33
• Paid
is
anything
the
marke:ng
department
pays
a
media
or
other
company
for
media
placement
of
its
message,
brand,
email
or
other
form
marke:ng.
Tradi:onally
this
includes
ads,
SEO
and
direct
marke:ng
buys.
• Owned
is
when
a
company
acts
like
a
media
organiza:on
and
publishes
its
own
content,
on
its
site,
in
print
or
on
social
networks.
Obviously,
financial
and
staff
resources
are
deployed
to
create
this
media.
• Earned
occurs
where
an
customer,
individual
or
media
outlet
men:ons
your
brand
in
some
form.
While
some
assume
the
name
connotes
free
media,
in
reality
it
ocen
means
the
organiza:on
deploys
agencies,
PR
and
social
media
staff
to
garner
earned
media.
Paid,
Owned,
Earned
Media

34. Cadient Group©2013. All Rights Reserved. Confidential.
34
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
34
Survey
says…

35. Cadient Group©2013. All Rights Reserved. Confidential.
35
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
35
How
are
my
acquisi:on
channels
contribu:ng
to
key
brand
ac:ons?
How
can
I
evaluate
cross-­‐channel
aMribu:on?
How
is
my
program
performance
rela:ve
to
my
compe:tors?
What
components
of
my
program
require
op:miza:on
or
discon:nua:on?
Analy/cs
&
Insight
Console

36. Cadient Group©2013. All Rights Reserved. Confidential.
36
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
36
Marke/ng
Automa/on
Maturity

37. Cadient Group©2013. All Rights Reserved. Confidential.
37
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
37
Lead
nurturing

38. Cadient Group©2013. All Rights Reserved. Confidential.
38
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
38
Lead
Scoring

39. Cadient Group©2013. All Rights Reserved. Confidential.
39
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
39
Mobile
Poll

40. Cadient Group©2013. All Rights Reserved. Confidential.
40
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
40
Let’s
get
social

41. Cadient Group©2013. All Rights Reserved. Confidential.
41
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
41
Digital
Customer
Engagement
Influencers
{

42. Cadient Group©2013. All Rights Reserved. Confidential.
42
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
42
Why
Net
Promoter
Score
MaUers

43. Cadient Group©2013. All Rights Reserved. Confidential.
43
Click
to
edit
Master
/tle
style
Click
to
edit
Master
/tle
style
43
Ques/ons?