1. Evaluate the extent
to which we live in a
“Global Village”

2. What is a ‘Global Village’?
Marshall McLuhan -
-The Internet and World Wide Web:
-Physical distance is less of a barrier.
-The openness of the web expands social sphere. It creates ease for users
to search for online communities.
-Global news spreads rapidly due to the enhanced speed of online
communication. McLuhan believes this ‘forces’ us to become more involved
globally.

3. What do we mean by Cyberspace?
=The notional environment in which communication over computer networks occurs.
1980s - 1990s -
cyberspace enabled us to:
•Connect to each other.
•Communicate online (post to bulletin boards)
So early cyberspace sought to be egalitarian, fre How Can We Apply these Ideas to Cyberspace?
How has the Internet changed the way we live?
Think about:
•Networks
•Space
•Time
•Identities
-Cyberspace becomes an arena for users to generate and shape political debate (e.g. The Huffington Post - user generated
content & citizen journalism) e and non-commercial.
The Nature of Cyberspace
1. Space and Time collapse
2. Nationality and Borders collapse
3. Control and Regulation collapse
Democracy is all about a finite space and a specific set of rules
Thus, it appears that: cyberspace ≠ democracy

4. • How Can We Apply these Ideas to Cyberspace?
How has the Internet changed the way we live?
Think about:
• Networks
• Space
• Time
• Identities
- Cyberspace becomes an arena for users to generate and shape
political debate (e.g. The Huffington Post - user generated
content & citizen journalism)

5. Support of the Globalisation
Thesis...

6. The Gutenberg Galaxy
Marshall McLuhan. 1962:
Within this book McLuhan discusses a ‘global village’ in terms of the printing
press, and refers to the idea that mass communication allows a village-like
mindset to apply to the entire world.
Media and Cultural Studies. Meenakshi Gigi Durham and Douglas M. Kellner
(eds).
Globalisation as Hybridisation
Jan Nederveen Pieterse. (p. 658-681. 1994).
‘The most common interpretations of globalisation are the idea that the world is
becoming more uniform and standardised, through a technological, commercial
and cultural synchronisation emanating from the West, and that globalisation is
tied up with modernity’ (Pieterse, 1994: 658)

7. Support of the Globalisation thesis continued...
“refers to all those processes by which the peoples of the world are incorporated into a
single world society, global society” (Albrow, 1990: 9)
‘In economics, globalisation refers to economic internationalization and the spread of
capitalist market relations. “The global economy is the system generated by globalising
production and global finance”’ (Cox 1992: 30)
‘In cultural studies, the focus is on global communications and worldwide cultural
standardisation, as in Cocacolanization and McDonaldsisation, and on postcolonial
culture.’
Page 659
Jurgen Habermas and Marshall Berman
“World-system theory is the most well-known conceptualisation of globalisation in the
Marxist lineage; its achievement has been to make “society” as the unit of analysis
appear a narrow focus, while on the other hand it faithfully replicates the familiar
constraints of Marxist determinism (Nederveen Pieterse 1987)

8. Support of the Globalisation thesis continued...
Trans National
Corporations:
Pros:
-There is access to a wide range of products
GLOBAL VILLAGE. across the world. (McDonalds can be found
practically anywhere at a cheap price. They
The Internet as a Public Sphere: operate on 119 countries - There are only 195
* Development of telephone etc. allows people from different countries in the world)
-Globalisation has helped us to produce
countries and cultures to communicate greater technology.
* Use as a public sphere – a larger public sphere. Collectivised -Keep competition going and keep inflation
culture online. low.
-knowledge of different cultures
* No barriers -info is spreading fast through the internet
* News online, more easily available worldwide. Can find out
about another countries political events etc. i.e. Gaddafi, Kim Jon
Il, New presidential elections in USA.
- News is also now interactive. People worldwide can comment on
news from another country. Allows global interaction on one
topic. I.e. Girl in China that was run over, the Chinese, British,
American all could comment on the same story.
The internet as a ‘global village’:
- Voice expression. Everyone has a voice. Democracy.
* Citizen Journalism. Anyone can share information, news etc.
Anyone can then read it.
* tribalist communitarianism, not liberal individualism.
Frankfurt school:
* assembly-line. All consuming the same thing.
- trade developments.
- A company based in Britain can have trade and businesses in
China. Global links creating a global village by sharing the same
products. Multinational corporations.

9. Opposers to the
Globalisation Thesis

10. Naomi Klein
- Journalist and Social Activist
- Figurehead in the Anti-Globalisation Movement

11. Justin Rosenberg
Professor if International Relations at University of Sussex
“The idea of globalisation no longer captures the spirit of the times”
Globalisation suffered due to basic flaws of modern basic international
relations.
11

12. Arguments against the
Globalisation Thesis

13. The Rich will continue to get Richer, while the Poor become Poorer.
Cultures becoming overpowered by “Americanisation”
Rich countries and TNC’s can can act with less accountability.
13

14. Social Injustice has detrimental effects on the environment
14

15. 15

16. Oppositions of the Globalisation Thesis
•Poor living and working conditions are often a result of
globalisation.
•Deadly diseases are spreading due to those who travel to
remote areas of the world.
COUNTER-ARGUMENT TO GLOBAL VILLAGE:
•Prisoners and child workers are used to working in
* Not using net to full potential
inhumane conditions (e.g. sweat shops), as well as human
* Can surround self with likeminded people. Not diversity.
trafficking.
* Isolation. Alienation.
•Page 661 - Jan Nederveen Pieterse.
* Can create a fake self. This identity can also be stolen,
“globalisation as the “intensification of worldwide social
traded. IDENTITY FLUIDITY.
relations” presumes the prior existence of “worldwide social
relations”, so that globalisation is the conceptualisation of a
phase following an existing condition of globality and part
of an ongoing process of the formation of worldwide social
relations.”

17. "The new electronic
interdependence recreates the
world in the image of a global
village.“
- Marshall McLuhan
McLuhan, M (1962). The Gutenberg Galaxy . Canada: University of Toronto Press.

18. http://www.youtube.com/watch?v=HeDnPP6ntic

21. “In bringing all social and political functions
together in a sudden implosion, electric speed
heightened human awareness of responsibility
to an intense degree”
- Marshall McLuhan

22. “In bringing all social and political functions
together in a sudden implosion, electric speed
heightened human awareness of responsibility
to an intense degree”
- Marshall McLuhan

23. “In bringing all social and political functions
together in a sudden implosion, electric speed
heightened human awareness of responsibility
to an intense degree”
- Marshall McLuhan

24. “In bringing all social and political functions
together in a sudden implosion, electric speed
heightened human awareness of
responsibility to an intense degree”
- Marshall McLuhan

25. “In bringing all social and political functions
together in a sudden implosion, electric
speed heightened human awareness of
responsibility to an intense degree”
- Marshall McLuhan

26. On the Internet, physical distance is even
less of a hindrance to the real-time
communicative activities of people, and
therefore social spheres are greatly
expanded by the openness of the web and
the ease at which people can search for
online communities and interact with
others that share the same interests and
concerns.

27. On the Internet, physical distance is even
less of a hindrance to the real-time
communicative activities of people, and
therefore social spheres are greatly
expanded by the openness of the web and
the ease at which people can search for
online communities and interact with
others that share the same interests and
concerns.

28. On the Internet, physical distance is even
less of a hindrance to the real-time
communicative activities of people, and
therefore social spheres are greatly
expanded by the openness of the web and
the ease at which people can search for
online communities and interact with
others that share the same interests and
concerns.