21. IT’S A
PROCESS
1. Identify your audience and
set targets
2. Get your site rank as high as
possible (off-page & on-page)
3. Constantly track your
progress and adjust
37. WHAT DOES THE HEADLINE
SAY (3)
• Officials Vote to End Talks
Talks about what? Where?
• School District Wrestles with Financial Questions
Which school district? What financial questions?
39. HEADLINES FOR SEO
• headline is usually pulled into the "title" HTML element
• title tag is what’s displayed as the link in search results
30 %
influence click through
• well-writtenheadlines should contain keywords that relate to
the content to which they belong
41. THE HEADLINE SALES
• payspecial attention to sub-lines - include words that will grab
readers attention (important for Facebook)
• first line should contain keywords and key phrases
43 %
influence on click through
• cite reliable and trusted sources (include links)
• use full names instead of abbreviations
44. GOOD HEADLINES
• Good headlines sell more
• Headlines should explain your content well
45. GOOD HEADLINES
• Good headlines sell more
• Headlines should explain your content well
• Onlineheadlines are often displayed out of context and are
the only thing you see of an article
46. GOOD HEADLINES
• Good headlines sell more
• Headlines should explain your content well
• Onlineheadlines are often displayed out of context and are
the only thing you see of an article
•8 of 10 people skip your content but they read your headline
47. GOOD HEADLINES
• Good headlines sell more
• Headlines should explain your content well
• Onlineheadlines are often displayed out of context and are
the only thing you see of an article
•8 of 10 people skip your content but they read your headline
• Your headline is a motivator, it’s like a main window to a shop
48. GOOD HEADLINES
• Good headlines sell more
• Headlines should explain your content well
• Onlineheadlines are often displayed out of context and are
the only thing you see of an article
•8 of 10 people skip your content but they read your headline
• Your headline is a motivator, it’s like a main window to a shop
• You’ve got 8 seconds to pitch
52. KEYWORDS OVER CLEVERNESS
• writers
would rather be clever
and creative than clear
“10 ways to blast belly fat”
• potential monthly readers if
you use:
“lose weight” - 5 million
“weight loss” - 16 million
“diet” - 37 million
59. USE PLAIN
ENGLISH
Search engines don’t understand
• wordplay, puns
• metaphors
• “Mourning crowds converge
on Vatican” vs.
• “Pope John Paul II dies in
Vatican.”
61. LINKS MATTER
• inbound and outbound links
• collect
quality links from good
authority websites
• link > banner
• choose the rights text for the
link
• 75% of SEO = link building
65. SEO AND
SOCIAL MEDIA
• headlines - attractive for
Facebook
• firstsentence - 140 symbols to
fit in Twitter
• use
pictures and video to
make your point
• bean active social user
yourself