My slides about Conversational Commerce in Indonesia 2016 presented at Indonesia E-Commerce Summit & Expo 2016 in Jakarta. Chris Franke, Co-Founder at YesBoss. Conversational Commerce in Indonesia is changing the way we interact with our customers. Within my presentation, I was analyzing examples and trends within the app and communication service landscape in Indonesia. Full article: https://medium.com/@chfranke/conversational-commerce-in-indonesia-2016-81ff9bde99f3#.387qb16al

1. Conversational Commerce
Chris Franke
Co-Founder & COO
YesBoss Group

2. Hello!Chris Franke
chris@yesbossnow.com

3. Conversational Commerce
…is changing the way we interact with our customers.

4. E-Commerce vs. C-Commerce

5. Understanding people’s needs and behavior is the key
to successful transactions through conversations.

6. What customers wantWhat customers want
Convenience
Personalization
Communication
Instant Service

7. Conversational commerce is bringing e-commerce into the
familiar and personal context of every-day convenience.

8. https://www.bps.go.id/linkTabelStatis/view/id/1322
http://inmobi.com/insights/whitepapers/
International C-Commerce

9. https://www.bps.go.id/linkTabelStatis/view/id/1322
http://inmobi.com/insights/whitepapers/
International C-Commerce

10. 4.2
Chat apps installed
on smartphone
97%
Access chat apps
multiple times per day
39%
Prefer chat apps as main
mobile communication
channel
Chat Apps are dominating Indonesia

11. selling via Chat in 2016
≈60M SME’s

16. We utilize Chat to sell products

17. Human Assisted Artificial Intelligence
H A AI

18. How YesBoss applies C-Commerce
Convenience → Fast Access
Personalization → Behavior Based
Communication → Personal Apprach
Instant Service → Instant Massaging

19. Good Examples in Indonesia

20. Good Examples in Indonesia

21. Good Examples in Indonesia

22. Good Examples in Indonesia

23. How to transform
E-Commerce to C-Commerce?
01 Know needs and behavior
02 Find convenient COM channels
03 Think customer experience
04 Be there on the spot
05 Figure out scalability

24. Huge gap between
manual and highly
scaleable process
All human
manual process
AI-based chat bots
using deep learning &
Natural Language
Processing (NLP)
Biggest Challenge: Scalability

25. Thanks!Chris Franke
CO-Founder & COO YesBoss Group
Photo Credit: Gilles Lambert
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