1. Travel The Road To The Internet Sale
Chris Fousek
E Commerce Director

2. “Be an Astute Student of the Game”
Ted Nation WEEI – Boston
Travel The Road To The Internet Sale
DD10: Chris Fousek

3. Travel The Road To The Internet Sale
DD10: Chris Fousek

4. Lead
Review Contact
“Every step of the selling process
is designed to walk a prospect through every step of buying”
Joe Verde
Sold Appointment
Show / T.O. Confirmation
Travel The Road To The Internet Sale
DD10: Chris Fousek

5. • 1st Impression
• Like you • Meet & Greet
• Listen to you • Build Rapport
• Believe you • Investigate
• Buy • Present
• Demo
• Service Walk
• Paperwork
Travel The Road To The Internet Sale
DD10: Chris Fousek

6. An up comes on the lot
You get a lead
Step #1
Travel The Road To The Internet Sale
DD10: Chris Fousek
The Meet & Greet

7. Just Don’t… do it…please
Travel The Road To The Internet Sale
DD10: Chris Fousek

8. Read The Lead
Look for The Close
Always Be Closing
Travel The Road To The Internet Sale
DD10: Chris Fousek
Always Be Closing

9. Relevance Engagement
Travel The Road To The Internet Sale
DD10: Chris Fousek

10. 1. Inbox
2. Open
3. Relevant
4. Content
5. Targeted Links
6. Clear Message
7. Drive Them Back To Your Website
8. Ask A Question
9. Be Pro Active
10. Always Be Closing
Travel The Road To The Internet Sale
DD10: Chris Fousek

11. The
Optimized
Email
The
Phone
Click
&
Call
Travel The Road To The Internet Sale
The Gears of Engagement
DD10: Chris Fousek

12. Multiple Conversion Opportunities
Trade
Chat
Finance
Gain Customer Commitment
Improve 3rd party performance
Convert your 3rd party leads into 1st party leads
Bring your customer closer to you
Travel The Road To The Internet Sale
DD10: Chris Fousek

13. We’ve made contact.
So, now what?
“Attention must be paid.”
Travel The Road To The Internet Sale Arthur Miller, Death of A Salesman
DD10: Chris Fousek

14. Travel The Road To The Internet Sale
DD10: Chris Fousek

15. Travel The Road To The Internet Sale
DD10: Chris Fousek

16. Watch the road
Don’t Fall off
Always Have A Customer Action Plan
Travel The Road To The Internet Sale
DD10: Chris Fousek
C.A.P.

17. Goals & Metrics
“We all live on RT 66. The goal is always 66%”
100 Leads
66 Contacts
44 Appointment Made
30 Appointment Shows
20 Sales
Travel The Road To The Internet Sale Dennis Rushing
DD10: Chris Fousek

18. Q&A
Travel The Road To The Internet Sale
DD10: Chris Fousek

19.  Chris Fousek
E Commerce Director
Cadillac Village of Norwood
Village Automotive Group
cfousek@villageautomotive.com
 Linkedin
www.linked.com/chrisfousek
 Twitter
@cfousek
@Cadillacnorwood
Thank you