Innovation and growth metrics

1. PIRATE
METRICS
Chris Chan @ChrisChanAU

2. Chris Chan | @ChrisChanAU

3. Vanity Metrics make
you feel good but they
don’t offer clear
guidance for what to
do
They are not
ACTIONABLE
Chris Chan | @ChrisChanAU

4. The only metrics a
company should invest
energy in collecting are
those that help them
make decisions
Chris Chan | @ChrisChanAU

5. “AARRR”
Chris Chan | @ChrisChanAU

6. Acquisition
Activation
Retention
Referral
Revenue
Chris Chan | @ChrisChanAU

7. Acquisition
Chris Chan | @ChrisChanAU
Is all about getting users
“Oh look, the Scumm Bar looks good, let’s go in”

8. Activation
Chris Chan | @ChrisChanAU
This is where your user’s enjoy their first visit and have
a “happy” experience
“Aarrr, this beer is good!!”

9. Retention
Chris Chan | @ChrisChanAU
If the user comes back you’ve retained
them
“I’m going back to the Scumm Bar for
another beer”

10. Referral
Chris Chan | @ChrisChanAU
Users now like your product enough to tell others
“You should visit the Scumm Bar”
This is how you grow

11. Revenue
Chris Chan | @ChrisChanAU
The user spends some money or can be connected to
revenue generation; this is what really counts
“Time to settle up lads”

12. Hopeful
Activation Revenue
Happy Customer
Retention
Passionate
Referral
The Funnel
Aware & interested
Acquisition Customer Factory
Chris Chan | @ChrisChanAU
Adapted from: Ash Maurya

13. Shift thinking
from ROI
and Scaling
to
Growth and
Learning
Chris Chan | @ChrisChanAU

14. Chris Chan | @ChrisChanAU

15. @ChrisChanAU
chrischan.com.au