2. Portfolio Table of Contents
Page 3: Resume
Page 4: A Press Release
Page 5: A Contingency Statement
Page 6 and 7: Feature Story “The Spy Who Loved Me”
Page 8 and 9: Magazine Ad for Southern California Edison
Page 10: Event Promotion
3. C HRISTOPHER
QUALIFICATIONS SUMMARY: Over two years management and project coordination experience with excellent creative, organi-
zational, and people skills. Proﬁcient with Macintosh and Microsoft operating systems, all Microsoft Oﬃce applications and various design
• Photoshop CS6
Bachelor of Arts in Journalism
Emphasis in Public Relations and a Minor in History
University of Oklahoma, Norman, OK
• Microsoft Ofﬁce 2011
Relevant Coursework: Public Relations
(PR) Research, PR Publications, PR Campaigns, PR
• Pro Tools
Writing, Writing for Human Resources, Writing for
the Mass Media, Mass Communication Law, Broadcast Journalism, and Advertising.
• InDesign CS6
• Windows OS
• Mac OSX
Feb. 2012 - Sept. 2012 // Sam Noble Museum // Event Coordinator
Responsibilities: Assemble and operate audio/video equipment, coordinate event seating, work
with customers and event staﬀ, manage and supervise events.
Aug. 2008 – Feb. 2012 // SWilliams and Assoc. // Technical Writer
Responsibilities: Word processing, general oﬃce duties, working with customers and employees,
proof reading and editing documentation, creating spreadsheets in MS Excel.
Aug. 2008 – Feb. 2012 // Walgreens // Photo Technician
Responsibilities: Maintain ﬁlm processor and printer (Fuji Frontier 340), processing and printing of
digital images and 35mm negatives within one hour, and general ﬁlm and camera sales etc.
Aug. 2007 – Aug. 2008 // Inter-State Studio // Photographer
Responsibilities: Setting up lighting and equipment for photo shoots and ensuring customer satisfaction. This position requires excellent organizational, time management and people skills.
Feb. 2006 – Aug. 2007 // SportsFemme // Operations Manager
Responsibilities: Scheduling employees, managing customer invoicing, maintaining the SportsFemme website, public relations – establishing new partnerships.
1115 N JONES AVE NORMAN, OK
4. Contact: Hillary Schumaker
Director of Public Relations
FOR IMMEDIATE RELEASE: JANUARY 22, 2013
311 S. Wacker Drive, Suite 5800
Chicago, IL 60606
Robert Lusch Named AMA’s 2013 Distinguished Marketing Educator
Chicago, IL. – The American Marketing Association (AMA) has announced Robert Lusch as the recipient of the 2013 Distinguished Marketing Educator Award. The award ceremony will take place at the Winter
Marketing Educators Conference on Saturday, February 16, 2013 at Caesars Palace in Las Vegas, NV. The
award is bestowed annually to educators who are recognized as outstanding in the field of marketing education.
Robert F. Lusch is currently the Lisle and Roslyn Payne, Professor of Marketing, at the University of
Arizona business school. Prior to joining the ASU faculty he taught at the University of Oklahoma Price Business College for 26 years, including 5 years as the Dean, before accepting a position as Dean of the M.J. Neeley
School of Business at Texas Christian University in 2000. Lusch also served as trustee and Chairperson of the
American Marketing Association.
The Distinguished Marketing Educator Award is granted to those who have made a lasting impact on
marketing education, such as those who have made innovations in the field, and who have contributed to research, public service, and mentoring.
The awards luncheon will be held at 12 p.m. in the “Neopolitan 2” ballroom, where guests will enjoy
food and beverages prior to the ceremony. Please direct any questions regarding the luncheon to AMA coordinator John Lennon (555) 555-5555.
Originally founded in 1937, the American Marketing Association has more than 30,000 members
in 76 professional chapters and 250 collegiate chapters across the United States. The AMA encourages excellence in the field by investing in marketing approaches that benefit society.
5. A Contingency Statement
On December 30, 2013 an unfortunate incident occurred at a Sydictive Element Event held on the island
of Phuket in Thailand, which resulted in the death of one of the attendees. While we are still awaiting toxicology reports to confirm the exact cause of death, evidence found at the scene and on the deceased suggests that the
death was the product of acute MDMA (also known as ecstasy) toxicity.
First and foremost our thoughts go out to the family of the deceased during this difficult time. At Sydictive Element we follow a strict no drug policy at all of our events, which meets or exceeds the standards
required under Thai law. Signs indicating our policy are located at all entrances, and our staff is trained to spot
and prevent illegal activity.
Our standard operating procedures include pat downs and bag searches upon entry, which are aimed at
preventing and deterring contraband from being smuggled into our events. While we make every effort possible
to ensure the safety of our guests, it is simply impossible to catch everyone who is motivated to break the law.
Drug Abuse is a growing worldwide problem that affects an estimated 200 million people and impacts
entire families. At Sydictive Element we believe through proper awareness and treatment the number of those
affected by this issue can be significantly reduced. We would like to take this opportunity to donate $50,000 in
the name of the deceased to The Partnership at DrugFree.org, a charity that works to prevent, intervene, and
provide treatment to those fighting addiction.
6. The Spy Who Loved Me
Vietnam April 27, 1975: 100,000 North Vietnamese Army (NVA) troops surround Saigon. Rockets strike
the city for the first time in two years, and the sounds of small arms fire can be heard nearby. 30,000 Army of
the Republic of Vietnam (ARVN) soldiers are the only things standing between Cassandra and almost certain
death. She is 11 years old and her father is a spy working for the US military.
I met Cassandra while going to school in Austin and working at Walgreens. I was a photo technician and
Cassandra worked part time in cosmetics, as well as operating a small hair salon on the north side of town. As a
small business owner, insurance was a luxury she could not afford; however, Walgreens gave her an opportunity
to provide her family with the coverage they needed.
Cassandra is only five feet tall, but has a bigger than life personality and a contagious laugh. It wasn’t
long before we became good friends, spending our shifts talking and joking about everything from food to politics. Cassandra is a hard worker, dividing most of her time between the salon and the store. “My father told me
as a child you have to work hard and make sacrifices to be successful in life,” said Cassandra.
One day, she brought an old Polaroid photograph, badly in need of restoration, to the photo counter and
asked if there was anything I could do to make it look better. It was a picture of a large family standing together
at the bottom of a hill. I asked if she was the cute little girl standing on the left in the picture? She smiled and
paused before telling me the story of the photo and why her family left Vietnam.
“My father was a spy working for the U.S.,” she explained. “He left our house for weeks at a time, gathering information on the North and sharing it with the US and the South. I remember thinking it sounded like a
story straight out of a spy novel or Hollywood movie. I was fascinated as I listened to her explain the gravity of
the situation. “His job was very dangerous because if he had been caught, the North would have not only killed
him, but they would have massacred our entire family,” she said.
Throughout April, the success of the Ho Chi Minh campaign allowed the NVA to continue moving south
towards the capital, Saigon. By April 21 all attempts to stop the advance had failed and any remaining ARVN
troops were ordered to retreat. On the same day Vietnamese President Thieu tearfully resigned, fleeing the country for Taiwan on April 25.
“I remember hearing explosions and the sound of gunfire nearing our home,” Cassandra said. “My mother and grandmother came into the room and told my brother that the North was getting close, and that we had to
leave soon. She told me to help my younger brothers and sisters gather their things so that we could we could
7. By April 29 a contingency evacuation plan known as Operation Frequent Wind was underway. When
Cassandra, her mother, grandmother, two brothers and two sisters arrived at the US embassy, 10,000 people
were gathered in front of the locked gates.
“Everyone was scared,” she said. “We walked through large groups of people for hours searching for
my father before we found him. He told us to hold on to each other as we pushed through the crowd towards the
When they finally broke through the crowd, Cassandra’s father got the attention of the soldiers guarding
the embassy and handed off paperwork allowing them access. “My father grabbed my waist and lifted me into
the arms of an American soldier leaning over the fence.”
The family was ushered to a helicopter that was waiting on the roof of the embassy, where they were
flown to a ship destined for the Philippines. From there they boarded a C130 and were flown to a Naval base in
San Diego with several other families. In total 50,000 people were evacuated before the fall of Saigon.
“When we got off the plane my father was so happy to be in the United States,” Cassandra said. “He
gathered us all together and asked a soldier passing by to take a picture with his Polaroid camera. We all smiled
leaning together as he took the frame and my father whispered, now we are free. Now you have an opportunity
to work hard and build the life you want to live.”
I was able to restore that worn photograph. And although her father is gone today, the sacrifices he made
for his family are unforgettable.