This document discusses how social media has increased online fundraising and giving. It notes that 1% of online fundraising previously came from social media, but that social media campaigns like #IceBucketChallenge raised over $113 million. It provides examples of successful social media campaigns that addressed issues for women and girls. It then outlines strategies for non-profits to create effective social media campaigns to raise donations, including making requests personal, urgent, emotionally compelling and replicating posts through celebrities.

1. FEMINIST

2. Pre-#BucketChallenge:
“Roughly 1 percent of all online
fundraising can be attributed to
social media.”
SOURCE: Philanthropy.com July 13, 2014

3. Episode IV. A New Hope
 Social users are donors. 91% donated some money
to charitable causes (Source: MASHABLE Survey
9/19/2014)
 Friend to Friend giving up 55% (Source: Network for
Good)
 Giving Tuesday 2013: At least $32.3 million in 24
hours. (Source: The Non Profit Times)
 #IBC: $113 million

4. The Opportunity.
"Social media is
forcing traditional
media to address
these issues for
women and girls."
– Jeff Martin, SocialGood+ Summit
(Sept. 2014)
#BringBackOurGirls
#YesAllWomen
#WhyILeft
#DayOftheGirl

5. • Reached hundreds of thousands around the world.
• Generated Congressional support for real action.
• Connected people from all over the world.

6. Women Thrive’s two step
#Donate dance to success.
Convey a sense of shared
humanity.
Create a habit of giving.
Make it easy.
Make it contextual.

7. Make it personal.
Want to build a better world for girls around the globe? Donate $5
to our efforts by writing “I #Donate $5” in the comments below.

8. Make it urgent.
By the time you finish this
sentence another child will
be forced to wed. Write
“#Donate” in the comments
below to support our efforts
to end child marriage.

9. Make it emotionally compelling
and concrete.
How easy is this?
Just write #Donate in
the comments below
to help us amplify
voices of women like
Ojonwa, educate
lawmakers, mobilize
activists, and work to
make the world a
safer, freer place for
women and girls.

10. Rock out.
FREE hip hop concert,
featuring Prolyphic,
one of our supporters
and local artists.
Acre 121
1400 IRVING ST NW
10PM-1AM
#DONATE @WOMENTHRIVE

11. Replicate yourself.
Celebs asked to tweet the following:
This #DayOftheGirl, I #Donate $25 to @WomenThrive to stop
#ViolenceAgainstGirls. RT to donate too.
129K Followers 20K Followers 33K Followers

12. #DONATE @WomenThrive
Your donation will help Women Thrive…
• Champion the International Violence Against Women Act
and other policies to stop gender-based violence;
• Provide leadership and advocacy training to women and
girls living in poverty; and
• Mobilize Americans to prioritize ending violence against
girls around the globe.

13.  Facebook: Facebook.com/chrisburley
 Twitter: @cburley